Windows Phone now accounts for over 10% of European sales, Android still dominant

Windows Phone now accounts for over 10% of European sales, Android still dominant
The view at the top of the mobile platform world isn't exactly the most exciting. Android has the lead and doesn't look to be giving up that position in the near future. The far more interesting action is happening on the lower end where Windows Phone is continuing its charge, especially in Europe where Microsoft's platform has taken over 10% of the recent smartphone sales.

The data comes from Kantar Worldpanel ComTech which took a look at smartphone sales for the three month period ending in October 2013. Kantar found that Android is still dominating the continent with 70.9% of smartphone sales. Apple held steady at 15.8%, but Windows Phone has continued to grow and now accounts for 10.2% of smartphone sales in the 5 largest European regions, which is up from 9.2% back in August. In the U.S., Windows Phone grew its share to 5%. Windows Phone growth, much like Android, is driven more by the low-end devices like the Lumia 520, even though the high-end devices have sold well. 

Windows Phone saw growth throughout Europe, but the U.K. saw the largest jump, nearly tripling to 11.9% of sales. France saw WP share rise from 5.1% to 12.5%; and, in Italy WP overtook iOS and rose to 16.1%, while iOS dropped to 10.1%. The rest of the picture didn't change much. Android is still in the lead overall, and the only region where Android doesn't hold more than 50% of the market is in Japan, where iOS makes up 61.1% of sales. 



source: Kantar via Neowin

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71 Comments

65. shihte

Posts: 61; Member since: Sep 02, 2013

pity ,blackberry goes down but its os is much better and much modern then wp and android,once u try then never go back to old fashion os as wp,ios and android are

68. Penny

Posts: 1877; Member since: Feb 04, 2011

Not going to say BB10 is better, but I do like it nonetheless. It's different and its implementation of features are actually pretty smart in some respects. Pity indeed.

61. acca1386

Posts: 7; Member since: Feb 19, 2013

That growth has a name: Nokia. Those are the countries where Nokia was the leader a few years ago and still has an important brand recognition. I don't believe things will be the same after MS takes away the Nokia brand off their phones. All the hard work of introducing and supporting an uncompetitive OS into the market was done by Nokia, they put their whole company at risk so MS would have more than two years for developing their OS to catch up with the rest. That shows the commitment of both parts in the business. Nokia always did the best to support WP from the beggining but MS took two years to have a competitive OS. Now that things start to go well they rip off the business out of Nokia's hands. I know that's something that Nokia's costumers will have in mind next time they purchase a cellphone, they (we) will see the MS brand and will remember the mistake MS did by taking down a cellphone brand that was (is) beloved by many. Personally, I've had 5 Nokia's smartphones and I was planning to buy a new one, but now I just will look somewhere else. No Nokia, no WP.

51. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Well I just saw a serious boxing match between android and wp fans. But I guess here goes nothing. I like both platforms. Basically wp is on an upward track and thats the truth. Who cares what people say the results speak for them self.

56. snowgator

Posts: 3629; Member since: Jan 19, 2011

WHAT?? YOU...COMPLEMENTED BOTH OS'S?? Are we allowed to do that?? ;-)

59. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

⬆ This is good.. Well said.

49. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

Good going. Low end devices with WP are very nice when compared to Android in the same price bracket. I hope they catch up.

45. allawi

Posts: 19; Member since: Sep 16, 2013

I don't like apple and google. I am a nokian man not windows. Nokia raise WP and I hope they took over greedy Apple. I have Meego and Windows and both them Nokia. I wish Nokia go back and support Meego N9 and Symbian + windows. Windows should addddd some features like installing apps on micro sd card and file manager and more nice and useful things. Good luck

40. N-fanboy

Posts: 543; Member since: Jan 12, 2013

Things that comes to my mind when i see an apple iphone is, girls, teen grls, technophobes, fashion people... So i find it very hard to belive to see that ios has such a huge lead over android in japan because the are one of the smartest people on earth.

47. Penny

Posts: 1877; Member since: Feb 04, 2011

Also businessmen nowadays. Most want something that's a universal standard that just works, not necessarily something as complex or feature-laden as Android. The fact is that iPhone is a safe choice for many people; it's solid all around and there really is nothing for which the average consumer will be left wanting. They'll have all of the apps all of their peers have, they'll be able to do the same things their peers are able to and would ask them to do, etc.. Just a common standard among their peers. Not saying those statements reflect my view of the operating systems, just the mindset of a specific type of user.

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

Whats more amazing....is iOS losing marketshare almost everywhere except Japan. And WP taking market share iOS. BB...is just a sad example of what settling, resting does to you. So far MS is recovering from not answering the iPhone fast enough. If I wasnt so heavily invested in the Android eco system....I would have a Lumia by now. Just left Verizon and doing the pre paid thing now.

31. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Well be waiting here for you.. No rush.

71. bigstrudel

Posts: 621; Member since: Aug 20, 2012

How can you be invested in the Android ecosystem at all? You can get absolutely every song, video or app without paying a single cent.

19. snowgator

Posts: 3629; Member since: Jan 19, 2011

Sigh.... I promised myself... PROMISED... I would stop falling for the "troll bait" of those who just pick fights, but... WP users still hear "no apps", even as the selstion is over 300,000 and WP had it's best month ever in app development. WP users still hear "low %.." which was heard when it was below 1%, then grew to 3%... then 5%... and now continues to grow to 10% in some portions of the world and is growing in every single solitary market. WP users still hear "it is only because of the cheap WP's like the 520 it is growing", despite the fact that lower end devices are the vast, vast, VAST majority of Android devices sold and are why Android has such a huge market share (more power to Google: Android is a butt whupping OS and has earned it's spot atop the sales charts). WP users still hear "no features", even as three updates that add features came out this calander year, there is a major one in the next 3 - 5 months, and I will put a six-pack of the beverage of your choice that says at least 2 more come out prior to 2015. On top of which, MS will bring WP 8.1 to every handset in existence, are creating an amazing ecosystem across dozens of other platforms, are a lot more fun at parties and also just had all their top brass make a human chain to get a little girls kitten out of a redwood tree when the firemen were too scared of heights to do it. What an inspiring brand.....

21. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

WP doesn't have a problem.. There's just something wrong with these guys who keep repeating the same thing negative about WP on every article... Oh wait.. I here another on coming to say something negative about you comment.. There he is⬇⬇... Anyways, these guys were probably picked on as kids, molested by their dads, or born crack babies.. IDK.. But, they're harder to get rid of than cockroaches.. And, just as ugly.. Lol❕

23. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Guess you're arrows are wrong, nice try though.

28. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Lol❕ OMG❕... You're crazy❕.. Look at you.. Look at yourself.. Those arrows have been right from the beginning, and those last arrows have never been so right.. LOL.. Its like fill in the blank of the next hatter, and you just wrote your name in the box... You are special.. Oh god.. There's no hope.. Lol❕

30. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Cool story, bro.

32. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

You're still talking.. Try again. Lol.

34. PBXtech

Posts: 1032; Member since: Oct 21, 2013

"It's never smart arguing with stupid people, all they'll do is drag you down to their level and pummel you with experience." Mark Twain I just got pummeled. Have a nice day.

38. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Well see if you're not repeating the same old thing on the next WP related article....

22. PBXtech

Posts: 1032; Member since: Oct 21, 2013

A lot of those same comments were slammed onto Android back in the day, all things take time. As long as WP continues to get better, good for the WP users. If you like WP, as long as it stays in operation, you'll have phones to purchase. In the end, that's what's really important, not meaningless rankings.

33. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Once again you're all over a WP article because you love it, and you're insecure about Android.. When I see you on the next WP related article I'm gonna call you out if you say something negative.. You know you'll be there proving me right..

35. snowgator

Posts: 3629; Member since: Jan 19, 2011

I couldn't agree more, PBXtech. I so understand that WP isn't for everybody. And if I needed to move to Android, I would be okay, simply because of the amazing amount of choices out there. But so long as WP is being supported and improved, I am happy to stay on it. I am please with everything about it. I find it fun to play with, reorganize my tiles just for something fun to do, love the mobile office suite, and enjoy XBOX Music. I am trying NOT to be a fan boy, honest....

37. PBXtech

Posts: 1032; Member since: Oct 21, 2013

That's cool, didn't take you for a fanboy like some on this article. I've often thought about WP and how the Office integration would save me a lot of work, so I keep an open mind about it myself. +1 to you for the honest comments.

41. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Don't fall for that BS he's trying on you.. Be smarter than that...

26. JakeLee

Posts: 1021; Member since: Nov 02, 2013

iPhone : the user wanted an iPhone WP : the user wanted a WP Android : the user needed a phone. "I have a smartphone. Android? What's that?"

54. nasznjoka

Posts: 418; Member since: Oct 05, 2012

lol which users wanted a WP? they just wanted a trash phone and others just wanted a NOKIA

62. willard12 unregistered

It's pretty sad that 80% of the world "needs" a phone. 40 million "needed" a GS4, 30 million needed a Note, and that's just one OEM. 80% of the world, that's a lot of people who "need" data plans.

46. Penny

Posts: 1877; Member since: Feb 04, 2011

For what it's worth snow, it's good seeing you post. The thread needed some well-reasoned balance. I would like to point out that, in my opinion, the amount of trolling against WP is far less nowadays. Not only do I feel that there is more positive sentiment out there for WP now, I also feel that those who are not fans of it are at least more understanding of it. There's far less regurgitation of talking (bashing) points from individuals that have no idea how it really works, and more actual criticism of its remaining deficiencies. With that said, those who do remain to bait you and bash the WP operating system with indiscriminate remarks are probably going to be the extra dedicated remnants and, in all likelihood, not worth the effort.

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