Windows Phone grabs double digit market share in some European countries

Windows Phone grabs double digit market share in some European countries
The latest data from Kantar Worldpanel measures the three months ended August 2013, and shows that Windows Phone now has a 9.2% share in the top five European markets. In Germany, Microsoft's mobile OS is within a percentage point of iOS. Both iOS and Windows Phone, while well behind Android, are showing faster growth than the leading OS in the region. It is possible that the 70% plus market share owned by Google's open source OS in Europe is the peak in that area and that everyone who favors the platform already has a device running it. If that is the case,we could see iOS and Windows Phone start picking up share being lost by the leader.

Windows Phone's momentum in Europe comes from the company's strength in the low to mid-range sector with the Nokia Lumia 520. We've already addressed the success that Nokia has been having with this particular low-priced model. The company is also hitting on all cylinders with the 16 to 24 year old and the 35 to 49 year old smartphone users. Meanwhile, BlackBerry's problems continue. Across the top 5 European countries (Great Britain, France, German, Italy and Spain), the Canadian OEM has a 2.4% share which drops to an irrelevant 1.8% in the U.S.market.

In the U.S., even before the release of the new Apple iPhone 5s and Apple iPhone 5c, the Cupertino based tech titan was beginning to pick up market share. In the country, Apple now owns a 39.3% slice of the stateside smartphone pie. Speaking of Apple, iOS and Android are neck and neck in Japan, with only 1.2 percentage points separating the 48.6% of the region's smartphone market controlled by iOS and the 47.4% belonging to Android. With NTT DoCoMo carrying the iPhone for the first time, iOS might be able to gain some space between itself and its top rival.


source: Kantar via Engadget

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17 Comments

1. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Sorry PA, 9.2% doesn't qualify as "double digits" anymore than 70.1% qualifies as triple digits. No, I'm well aware that there are some places in Europe that have double digit market share for WP. But nothing in *this* articles shows that.

11. htc_prep

Posts: 303; Member since: Oct 09, 2009

9.2 is the average of those 5 countries. And the reason that they chose 5 countries is because they generate the most revenue and more dense areas. Some of those countries may have more than 10.1% and others may have less than 9.99% but when those 5 countries are just shy of 10% your argument would be valid if the article was titled "All European markets have double digit Wp market share"

12. jromy

Posts: 114; Member since: Feb 26, 2013

Or..they could all be 9.x and one of them 8.x so it would average 9.2 . Why does the title of the article mention double digit market share but it isn't mentioned anywhere in the article?

13. akki20892

Posts: 3902; Member since: Feb 04, 2013

Good to see Nokia share there. Keep it up Nokia.

14. brrunopt

Posts: 742; Member since: Aug 15, 2013

"grabs double digit market share IN SOME European countries " , not in the top 5 average

2. papss unregistered

Growth is growth and I'm happy to see some for wp8. It's a great platform that deserves some props. People seem to love hating on what I feel is a great platform alternative

3. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

True..... and we need a third platform. The other two, are getting a little boring..imo

7. sprockkets

Posts: 1612; Member since: Jan 16, 2012

We could use a third, but it doesn't have to be WP by any means whatsoever. Why would you want the third to be made by one of, if not the worst software company ever? Haven't you enjoyed enough of MS's dominance on the desktop already?

8. papss unregistered

No actually I quite like wp8 and think they are on to something with the OS. What I am tired of seeing is googles dominance on mobile devices. I'd much rather see a 35%, 25%,20% mobile landscape. The heat would be on all three and would drive more idea innovation and less hardware based improvements.

15. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Actually no.. i like windows 8.. and im going to give wp8 another try..

4. ZeroCide

Posts: 810; Member since: Jan 09, 2013

Good to see this great platform gaining traction. It may even oneday surpass ios.

5. Jommick

Posts: 221; Member since: Sep 10, 2013

>Write article about Windows Phone >Make 50% about iOS and Android I'm wondering where this is going.

10. xtroid2k

Posts: 601; Member since: Jan 11, 2010

I love wp. It just needs more viable apps. But we already knew this. I'm curious as to how Tizen, firefox OS, and Ubuntu play out. However they are attacking the emerging market. Happy trails to all

17. GoogleSafariFox

Posts: 100; Member since: Sep 28, 2013

Growth in SOME European Countries, Not All. Sadly, Still Nokia is Struggling.

18. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

So are you, when it comes to making relevant arguments...

19. tasior

Posts: 265; Member since: Nov 04, 2012

It looks like Nokia is still loosing marketshare. The bar marked as 'other' is almost entirely Symbian, so if You add those two bars, that means that Nokia is still going down.

20. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Now its time for Microkia to seriously attack the US, and China, markets.. WP needs to work towards having 10% market share in these regions ASAPâť•

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