Windows Phone keeps losing market share, Chinese users almost non-existent

Windows Phone keeps losing market share, Chinese users almost non-existent
Wondering where all those Windows Phone headlines a mobile-centric website like ours is supposed to feature hiding? In all honesty, the platform has been going through a transition and settling-in period. Microsoft is really busy turning Windows 10 from a wild convergence vision to a practical computing reality. Meanwhile, it's been re-branding the Nokia Lumia devices as part as of its official product line-up. What Microsoft, clearly, hasn't been busy enough with is selling Lumia phones to the masses. The latest data by Kantar Research paints a glum picture full of declining yearly sales in important markets between Sep 2013 and Sep 2014.

According to the analysts, Windows Phone has seen a 0.3% decline in the USA between S year, falling from 4.6 to 4.3 points. Over in China, Windows Phone lost a disheartening 2.8% market share and is left occupying a measly 0.4%. If you thought Samsung and Sony have been having a hard time battling those Xiaomi and Huawei phones on their home turf, just ask Microsoft. The situation in Australia is also pretty scary - Windows Phone lost 3.1% market share, falling to 6.2%. Moving over to Europe, Spain, France, and Great Britain are reporting small losses too, while Italy and Japan actually have some growth going on - it's 1.5% for the former, and 0.2% for the latter.

Hopefully, Microsoft has worked out a solid game plan to address the situation.

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109 Comments

1. sniper1087

Posts: 537; Member since: Dec 31, 2011

well they don't release a high end phone and expect to keep market share, a lot of people lose interest.

8. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Yes and no. Their OS just isn't as "personal". You see tiles... Not a very good look for a phone OS. Nothing really to do with the spec anymore. A lot of people I know still rocking older phone, buying older phone. Just because it's cheaper. When you can't change background on a phone, you basically loose the entire asian market altogether lol Trust me, I lived in Taiwan for 11 years and that was a huge thing and still is

10. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

I own a Lumia 1520, and I think it's just as personal as any Android I've ever seen, and a LOT more personal than any iPhone can ever get. Can't change background? You do know you can choose transparent tiles and select a background photo instead? Looks awesome!

18. Nexus4lifes

Posts: 287; Member since: Feb 13, 2014

"I own a Lumia 1520, and I think it's just as personal as any Android I've ever seen"... Then you haven't personalised your android abit... :))

25. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Well, how would you suggest going about that? Choose my own background? WP allows for that as well. Custom launcher? No thanks, too much hassle, and since this is also too technical for 99.9% of Android users, it's not an argument. And as for apps, well at least for WP they follow a set of design "rules", which means they look good together, unlike the utter, utter mess that is a standard Android homescreen. Or the sad, disorganized app-grid excuse for a homescreen that iOS offers.

33. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

iOS grid style menu is perfect , literally perfect. Stock Android is easy to use too. Personalization is best on android while WP is in between ios and android.Also,iphones app most perfectly match it's UI than what android and WP's app do.

44. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Personalization is best on android while WP is in between ios and android." This reminds me of something I said when WP launched...I said its confused, it wants to be a mix of Android and iOS...but needs to settle more in one direction. WP should have kept going in the direction Win Mo was...as far as storage, openness, features, etc. or been more like the iPhone. Many might not remember or know...but there were custom launchers...and widgets....on Win Mo. And...custom ROMs. When WP launched they had to see how well Android was doing, and of course they knew how the iPhone was doing. Trying to be a hybrid of both was the wrong move...IMO.

67. TA700

Posts: 83; Member since: Mar 29, 2013

Microsoft took the wrong step when they tried to be more like iphone. What it lacked back then was the power of today's CPU/GPU.

35. jroc74

Posts: 6023; Member since: Dec 30, 2010

" And as for apps, well at least for WP they follow a set of design "rules", which means they look good together, unlike the utter, utter mess that is a standard Android homescreen. Or the sad, disorganized app-grid excuse for a homescreen that iOS offers." You mean like your current desktop PC setup? I assume yours is like that, if not....then the many, many, many, many other users thats are. MS was in the right track with Win Mo, but they tried to shrink the desktop experience to phones. Instead of adapting to the smaller screen with bigger icons, text, etc. If WP had came out right after the iPhone and before Android....WP would be in alot better position. And please explain how a custom launcher is too technical for 99.9%...when themes and the like have been on desktop PC's for years....All you have to do is pick a launcher, download and install. Isnt that what many do for wallpapers, games? Its not like you have to root to use a custom launcher....

42. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

I personally don't like the grid lock of the iOS. However, when it comes to Android, you could add/remove pages of home screen, widgets, pictures. Some phone even can change the animation style. Use different launcher. Use theme.

73. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

the need to remove the tiles forever and make a new UI if they want to gain market share.

75. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

6" phone running full window. I'm in!

80. Liveitup

Posts: 1798; Member since: Jan 07, 2014

The minute WP drops live Tiles Android and iOS will copy it. Icons are the 80's Live Tiles are the future. Besides you guys just use this misleading article as ground to bash WP. Here is the exact same news from another site but without the biasness , even though WP is growing more than ever before its market share fell but this article makes no mention of it that's cause its a trollbait article, he even used a burning oil rig. Here is the truth. http://m.softpedia.com/windows-phone-gains-ground-still-far-behind-rivals-ios-and-android-463491.html

85. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Biasness??? It's just bias, biasness isn't a word.

107. jojon

Posts: 431; Member since: Feb 11, 2014

I totally agree Liveitup, if Android had live tiles next week, you would not hear a peep out of these ranters, it's all they have left.

84. dazzmichael

Posts: 71; Member since: Sep 15, 2014

Those tiles made the OS unique, I love the tiles, let em leave it.

90. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

I HAVE OWNED BOTH and will probably continue to own both (maybe even all three) major platforms. But sticking to what I have used... Between Windows Phone and Android, Windows Phone is A LOT more PERSONAL. Android may have a "live wallpaper" (pre-set, not personal), multiple homescreens and customizable widgets for SOME apps... The rest of the time you are working off of grid and icons like iOS. Windows Phone offers customizable live tiles for ALL APPS. Are they all making use of the most up to date features (transparency, multiple sizes, flipping)... no but it is getting there. I think it is unfair to put one over the other... There are a whole lotta Live Tile improvements to be made (on the Windows Phone front) and a whole lotta Widget improvement to be made (on the Android front)... and quite frankly, with as much of a head start Android has gotten, it is unacceptable that some HIGH PROFILE apps do not have nice/useful widgets (if any at all)!

47. Penny

Posts: 1844; Member since: Feb 04, 2011

Really depends on your definition of personal. I find WP to be very personal because of the granular control I have over the size of the tiles on the homescreen, the positioning of the tiles, the ordering of the tiles, etc. Additionally, because these tiles are providing me with information in real-time (pseudo real-time, 30 minute intervals), I'm seeing a lot of personal and relevant information on my device at all times. I find this approach to be a lot more "personal" than the icons of iOS or the icons and widgets of Android.

50. jroc74

Posts: 6023; Member since: Dec 30, 2010

I can agree with this. First sentence says it all.

91. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Exactly how I feel Penny.

97. AeroPrime

Posts: 175; Member since: Feb 21, 2011

Cant change background? are u lost? I change my background on my lumia(s) everyday.

103. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

I used my friend's Nokia Lumia 1520 today. It was very smooth, but there really wasn't much you could do with it.

11. tury694

Posts: 167; Member since: Aug 25, 2014

Windows phone will catch up the 1520 has better specs in every way than the Note 4 and iCrap 6 plus. The rest of the market is just adjusting to the onslaught of Windows phone.

22. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Onslaught of Windows Phone? Sorry it'll never happen. WP fans always be like "next year" will be the year when WP will succeed, yet it never does. 8 and 8.1 were supposed to be game changers and they weren't and 10 won't be. And removal of Nokia brand won't help at all.

27. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Tury is obviously pulling your leg; there'll be no WP onslaught, but considering the solidity of the OS and the quality of the hardware it's very odd that it doesn't sell better...

31. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Windows Phone is a misunderstood OS.

32. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

You are missing the mark. Hardware and quality don't sell anymore. It's what's popular. Just ask Apple and Samsung. They both are popular and that's why they are selling so well. The spec war is over as far as the general public's concern. We, the phone geeks, are the ones still care about spec.

30. DogeShibe

Posts: 1121; Member since: Jan 10, 2014

Future is unpredictable.

46. PapaSmurf

Posts: 10457; Member since: May 14, 2012

+1000 if I could.

48. T.Law

Posts: 423; Member since: May 10, 2014

I've been hearing this for years now. Well, hope is only thing left when the ship is sinking.

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