Windows Phone gained market share around the world in 2013, mainly at the expense of iOS and BlackBerry

Windows Phone gained market share around the world in 2013, mainly at the expense of iOS and BlackBerry
Microsoft’s Windows Phone more than doubled its market share in Europe from November 2012 to November 2013, research firm Kantar Worldpanel reveals. The platform, resurrected by Nokia with both cheap and expensive handsets, also registered gains in the US, but not as significant as in Europe.

According to Kantar, Windows Phone held 10% of the smartphone market share in Europe (including the UK) in November 2013, thus entering the top 3 smartphone OSes. Android and Apple’s iOS are still the obvious leaders, although Windows Phone managed to overtake iOS in Italy (16% market share versus only 11% for Apple’s platform).

Windows Phone’s US market share grew from 2.6% in November 2012 to 4.7% this November, but Android (50.3%) and iOS (43.1%) are still far ahead.

If you take a look at the detailed numbers in the images embedded below (put together by Kantar), you’ll see that iOS’ market share declined almost everywhere. Not by much, but still, it’s noticeable. Meanwhile, just like Windows Phone, Android continued to grow.

BlackBerry’s market share went down in virtually all regions, but that’s not a surprise to anyone, is it?

Interestingly, it appears that absolutely no one is buying Windows Phone handsets in Japan - because no one is selling them there, where Apple’s iOS holds a staggering 69.1% of the market share.

source: Kantar



1. fouadqr

Posts: 326; Member since: Nov 21, 2012

Thank you nokia ..

4. akki20892

Posts: 3902; Member since: Feb 04, 2013

well said my boy. wp here today only because of nokia.

8. dratomic

Posts: 483; Member since: Oct 09, 2013

android could have been at ~100% if only nokia wouldve chosen it instead of wp

19. XperiaFanZone

Posts: 2280; Member since: Sep 21, 2012

No. Nokia would have been doomed. Stop being five years slow. Android isn't the entire mobile OS.

2. mottykels

Posts: 387; Member since: May 15, 2013

Thanks to old nokia ;)

3. Ikechukwu

Posts: 262; Member since: Oct 03, 2011

Yikes! It's coming

5. nokia12

Posts: 610; Member since: Nov 19, 2013

thats all because of Nokia.. the real test for windows phone will be how will it perform without Nokia..

6. xq10xa

Posts: 810; Member since: Dec 07, 2010

More phones like the 1520 with a healthy dose of updates......will be fun to see what MS and Nokia can pull off

7. Gemmol

Posts: 793; Member since: Nov 09, 2011

Love my 1520 & 2520 great devices thank you Nokia

9. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

continuing the improvements the better nokia. ios and android are very different. be their boundary line.

10. zig8100

Posts: 244; Member since: Dec 13, 2012

Europeans are smart.

11. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Maybe Apple is suing the wrong company.

12. nasznjoka

Posts: 418; Member since: Oct 05, 2012

Where's Rodneyej1???

27. Extradite

Posts: 316; Member since: Dec 30, 2013

He is "Limited"

13. kirholstov

Posts: 146; Member since: Jun 28, 2012

They gained so much market share that I have a windows phone 8 device o_0

14. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Not much longer before BB gets relegated to the 'Other' category. Humpty Dumpty had a great fall....

15. reh1965

Posts: 19; Member since: Dec 06, 2013

Android 100%. Google wants to create the 4rd Reich. No thanks!

16. HASHTAG unregistered

Cannot wait to finally have the 1520 in my hands this week!

18. papss unregistered

Its glorious sir! One of the best phones I've personally had.

21. pookiewood

Posts: 631; Member since: Mar 05, 2012

Too big for me but glad to see the interest for it! Have fun! Holding onto my 920 until a 5" like the 929 hits affordable GSM or AT&T.

22. Damo579

Posts: 266; Member since: May 18, 2013

Same here.

24. papss unregistered

It is big for sure but its so nice

17. sniper1087

Posts: 537; Member since: Dec 31, 2011

holy crap 8% difference from IOS, I can see WP taking the second spot, happy for them, that way developers will get more involved, as well as case manufacturers and of course things will be different when WP 8.1 hits which is schedule for April, I thought it would be sooner heh. Waiting on the upgrade for the lumia 1020, better screen, performance and bigger battery, with expandable storage of course.

20. pookiewood

Posts: 631; Member since: Mar 05, 2012

And they said it couldn't be done. ;) BGR, Verge.....Screw you!!!

23. Dunknown

Posts: 84; Member since: Jul 23, 2012

Really regret that Nokia wasted its money on research and development and only few are implemented on smartphones. At that time it would be better off if Nokia concentrate its investment on Symbian. By now, Symbian would still be alive and android been the second spot.

25. papss unregistered

Stop living in the past.. Its not going to change. Embrace the bright future fellow geek.

26. utg001 unregistered

Now we all gotta wait where Nokia puts WP by the time iPhone 6 launches. I'm predicting Apple might have realized this already and will go fro a size change. Meanwhile, I think iOS will follow Black Berry, its only an iPhone and an iPad with a mac.

28. jroc74

Posts: 6023; Member since: Dec 30, 2010

Wait a min....I thought ppl said Android needed to worry about WP. That WP was competing with Android and not the iPhone. Android actually gained in the same time too. Seems like in reality....ppl speak with their wallets. No matter what seems logical and makes sense to us on the internet. This is kinda amazing considering new iPhones have been released. BB...poor BB.

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