Windows Phone developers unhappy with Microsoft's underperforming in-app ad network

Windows Phone developers unhappy with Microsoft's underperforming in-app ad network
Microsoft developers are not happy about the performance of Redmond's in-app ad network, Microsoft PubCenter. According to a report published on Wednesday, poor fill rates as low as 2% are upsetting the code jockeys that write for Windows Phone. Of course, Microsoft is not a company that is known for advertisements, unlike Google. The latter has a Windows Phone 8 SDK for AdMob, which means that Windows Phone developers who want to get paid for ads appearing on their apps, might need to hop over to a rival.

The failure of PubCenter to provide a stream of income for Windows Phone 8 developers also affects Windows Phone 8 users. With ads unable to line the pockets of developers with moola, those writing apps for the platform will have to stop depending on advertising dollars and will start charging for their apps. So instead of downloading free apps supported by a robust in-app ad network, WP8 users will have to support the entire process by reaching into their wallets and purses to pay for apps that might have been free otherwise.

One developer complained that his earnings have fallen 99.5%. Microsoft responded in one forum by saying that it is trying to build a stronger and more reliable ad serving platform. It defends the use of geographic relevance by giving the example of a U.K. eatery advertising in the U.S. That, of course, would be a total waste of an ad impression.

source: MicrosoftDeveloperNetwork via WMPoweruser



1. Arthurhkt

Posts: 725; Member since: Apr 19, 2012

There you go Microboy, app developers are one of your trump card, if you still doesn't want to listen to their voice, don't ask your self why you still unable to catch up with iOS and Android. Sincerely from someone who are trully wish the best of them. (And owner of Lumia 925)

15. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

correct Microsoft are shooting themselves in the foot

26. sgodsell

Posts: 7437; Member since: Mar 16, 2013

Considering the most popular method of monetizing your app Now is to make it free, then either use ads or in app purchases. This works for Android and iOS. The problem with free apps is Microsoft makes nothing from the store or in app ads.

25. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Windows Phone is great... It just needs to do better on the app part.... ........ .....

2. pokharkarsaga

Posts: 554; Member since: Feb 23, 2012

MS is very lazy in doing things.WP 8.1 should have been launch at Build 2013 with strong in app ad network.

11. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

WP does, and always has had, a strong ad network.. This article is just about MS stupid little sorry network that barely nobody uses... WP has actually shown to be the most profitable platform, and AdDuplex proves this.. AdDuplex is WP's, and W8's, premier solution, and that is what the vast majority of developers on WP use... This article should stress this point!

3. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Yeah, but most developers don't use this service.. It's not very popular, so this hasn't affected very many developers... They need to just switch to a better service ASAP... ............... Nobody's jumping ship.. DON'T PANIC!

5. AliNSiddiqui

Posts: 382; Member since: Sep 19, 2012

Yes because you would obviously happen to know the exact percent of developers using this service.

9. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

No, I don't and that's why I didn't post it.. Lol.. What are you talking about? But, I do recall WPCentral saying that AdDuplex is by far the largest on WP, that MS service is tiny. I never even heard of it until today.. Look for yourself..

4. N-fanboy

Posts: 543; Member since: Jan 12, 2013

Somebody sould punch M$ in the balls, if it has a pair, that is.

12. rodneyej1

Posts: 3576; Member since: Jul 06, 2013


6. rinque85

Posts: 20; Member since: Mar 12, 2014

Come to BlackBerry, it's calling your name. Make a lite version, and if your product is good the people will pay for the pro version.

10. rinque85

Posts: 20; Member since: Mar 12, 2014

Oh how I miss WM6.5 and my HTC HD2! Too bad MS dropped it like a hot potato right after it came out into the wild.

7. VLaRueC

Posts: 189; Member since: Dec 18, 2012

I was about to take this post seriously but then I realized it was written by the phone arena troll for Windows Phone. I'm sure there are other articles out there more important to educate us on...

14. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Yeah, it doesn't tell the entire story... As usual...

8. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

hmm Microsoft CEO Nadella must get this matter set in the right NOW!! So that Microsoft's investment in buying some of Nokia's mobile assets Pay off. they might be wise to study how Apple does things to get Apps developers happy and prosperous to keep making apps for their iPhone's and iPads.

13. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

No, this is not a issue.. Barely anyone uses this MS service.. .................... Everyone knows that AdDuplex makes sure that developers for WP/W8 get payed very well... This is the largest ad service on WP, and the vast majority of developers use AdDuplex.

16. jroc74

Posts: 6023; Member since: Dec 30, 2010

So....I've been reading but I cant figure it out...whats the difference between this and pubCenter....and why would devs mention it if they have another service thats better? From what I can tell....Adduplex doesnt really make devs money like AdMob does or pubCenter could? "Update: As of January 2012 this option has been discontinued. We decided to focus on what we do best - help you promote your apps. We recommend that you use other ad networks focused on monetization to make money from advertising. For optimal performance we recommend using commercial ad networks and AdDuplex in combination. This can be done either manually or using a meta control such as AdRotator." Seems like Ad Duplex cant be used alone to try to make money with ads. Or cant be used alone anymore.

19. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I don't know.. I'm not super familiar with this stuff at all.. This is just how I perceived developers are making money on WP.. Regardless, MS device isn't that popular, I wouldn't think, because it's rarely ever mentioned.. Now, Admob does ring a bell.. I'll have to dig around on WPC to find out more.. I know that reports have shown for WP to be very profitable for developers though.. I can ask Daniel Rubino at WPC he knows the in's and out's of pretty much everything Windows related... The point is that most developers ARE getting compensated with WP.. That's never been a issue, but this article reads like it is, and can be kinda misleading at first hand.. You did the right thing by looking for yourself, and not believing the hype.. Like I said, theirs much more to this story..

20. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I meant that "MS service isn't that popular"

17. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I just install windows 8.1into lenovo think center. I was about to accept the default setting like I usually do but curiosity gets the better of me so I peak into customize. And I am sure glad I did as there are plenty of options that I would rather it be off like senting my data to Microsoft Ads service. Allowing Microsoft log my usage pattern for them to improve their services. Glee I thought I have already paid them and till they are behaving like free software. The only positive aspect is that I could switch it off via customise during installation.

18. rodneyej1

Posts: 3576; Member since: Jul 06, 2013


21. Taters

Posts: 6474; Member since: Jan 28, 2013

No surprise. If I was a developer I wouldn't want to develop for WP8 either.

24. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

List your reasons.

30. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Well poor ad support and miniscule user base would mean minimal returns for your efforts (At least compared to iOS and Android OS). Both issues would improve over time though (Hopefully).

22. Jabarkas unregistered

I would rather pay for an app than have ads in it. They only drain your FUP and patience.

23. marbovo

Posts: 658; Member since: May 16, 2013

Thats why most of ad suported apps have the option($$) to stop the ads...

27. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

The good thing is... A lot of Windows Phones apps are Free AND Ad Free... I guess, the bad thing is, developers don't want to develop. Seems like Windows Store is progressing just fine, and I prefer AD FREE experiences. I also would rather have it FREE... so it is a compromise, but it's OK right now.

29. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Well, developers need to be compensated for their work. So they should charge for the app, or have adequate advertisement revenue. Though the idea of free apps without ads is cool, just not realistic.

28. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Well this is odd. Something that Microsoft is failing at that is actually a plus for the consumer. Granted that I would rather not have to pay for my apps, but I'm also a fan of advertisement free apps.

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