Windows 10 Mobile allows newly installed apps to be opened directly from the store16
As we noted last week, many of the changes being made to Windows 10 Mobile will allow the platform to catch up with Android and iOS. For example, another change to the Windows Phone Store will allow users to see what in-app purchases are available for each freemium app. The pricing for each of these apps is also posted. Once again, this is a feature that Android users (and iOS users as well) have already been enjoying.
Time marches on toward the expected September roll out of Windows 10 Mobile. We should see continued improvements to the platform made with each build. The big question is whether merely catching up with Android and iOS will be enough to make sure that Windows Phone survives long term..