Will Google have a chance as a consumer electronics company? (poll results)

With this week's announcements, Google now makes the Home gear, aka talking Assistant, a router, the Chromecast Ultra streamer, and, yes, two new phones so you can take the virtual butler with you on the road as well. These phones are now way more expensive than anything Google has done so far when it comes to handsets, and the other new products are also tagged at market prices. The company is thus trying to position itself as a high-end consumer products maker in the ranks of Apple or Samsung, which for now are the only ones that can charge such sums for their flagships, and still sell millions. 

That is why we asked you whether you think Google will succeed in its G-branded consumer electronics venture. After all, according to Google's Rick Osterloh and Rishi Chandra: "This is a coming-out party, without a doubt.. We’re no longer going to be shy about what we think is the right answer for us. What we are going to do is give the OEM ecosystem a chance to compete, meaning it’s a fair playing field." Fun fact: just s7% of our respondents don't think Google can make it in the cutthroat world of personal electronics. A third are convinced that Google will succeed, while more than a third acknowledge that the Pixels are just an initial effort by Google, and are willing to give them the benefit of the doubt.

Will Google have a chance as a consumer electronics company?

Yes, they've already shown they can do it
Nah, the competition is too strong and established
We'll see, baby steps

Related phones

Pixel XL
  • Display 5.5" 1440 x 2560 pixels
  • Camera 12.3 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB
  • Battery 3450 mAh(32h talk time)



1. jove39

Posts: 2148; Member since: Oct 18, 2011

What did you mean will have chance? Google is already consumer electronics company...chrome cast, pixel line, previously nexus line!

5. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Not to mention that they always seem to sell out of Nexus phones at launch every time so they already are successful, they just need to take the next step and become filthy successful hardware wise.

11. piyath

Posts: 2445; Member since: Mar 23, 2012

One person told me that the reason why iPhone 7 and 7 plus is out of stock because they hide the product and try to generate a pseudo hype. I just laughed at him and explained him how much that strategy will cost for a company like Apple which sells the iPhones for years now and thousands per a minute. But now that I realize that same conspiracy theory would exactly suits with the Google Pixel phone out of stock scenario...lol They must be hiding it foe sure to generate some hype as they don't have much market share anyway. They have nothing to lose unlike Apple.

12. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Google sells out of their phones EVERY year, just like Apple, but one shows up on earnings calls as the biggest piece of business in all of tech, while the other shows up as an addendum. You hit the nail on the head.

13. BobbyDigital

Posts: 2125; Member since: May 29, 2014

The apple iZombie virus is strooooooooooong with this one. You sound utterly ridiculous saying that dude.

16. marorun

Posts: 5029; Member since: Mar 30, 2015

they both do it. With the control Apple have over every step of the iPhone construction ect its obvious they are playing the out of stock card to generate hype. Same thing with google nexus and pixel phone to a lesser extend.

17. anglosaxonengland

Posts: 64; Member since: Sep 11, 2013

The differences being that they are low stocked phones often bought only by Google fans and Android purists. Google really needs to step up the game if they want to see it to the everyday masses, but it's hard considering that their rivals have more appealing features/bloat.

10. swephone

Posts: 26; Member since: Sep 30, 2016

google is an ad company

2. sgodsell

Posts: 7574; Member since: Mar 16, 2013

They have a OS called Android, and an ecosystem of apps and services to go with it. It's on billions of smartphones, tablets, cars, TVs, watches, appliances, toys, and more. They might piss off some of their Android OEMs. But I don't see Google doing that especially if they are fair with their pricing. The Pixel devices came with high prices. However they are show casing some new technologies that are not found on any other Android devices. For instance their Daydream VR which goes beyond their Google Cardboard VR, their new camera tech that uses some of the same tech that is used in their Daydream VR. Like the new fast and accurate sensors (gyroscope and accelerometer). The new AI found in Google assist. So someone has to show it the way that Google envisioned it. So who better than yourself, so in this case Google.

3. truthwins unregistered

Google will only have a chance when they reasonably price their devices.

4. ph00ny

Posts: 2069; Member since: May 26, 2011

It's not just the consumers they have to worry about. How would the OEMs react with google invading their space completely? Nexus was sort of discreet. Regular consumers have no clue what it is. However, this is google coming out swinging and it may have earn similar reaction to when microsoft came out with surface while getting a chance to "certify" or examine all prototype devices from various oems. Same goes for nokia purchase Other big part of this is whether new software features will be shared or will it remain google exclusive

7. tokuzumi

Posts: 1961; Member since: Aug 27, 2009

With the OnePlus devices getting better and better each year, and other "mid-range" devices with high end specs pushing out some high quality hardware, Google will need to convince people why their phone is worth $700+, and how it's better than a Samsung S or Note. Shouldn't be hard to convince people to skip the note. Samsung has shot themselves in the foot this generation. I'm skipping the Pixel devices for now, and will wait for some discounts before I attempt to consider a Pixel.

8. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Realistically, is going to take some time, and trust. The average person, relates Google as a search company, and one involved in the invasion of privacy.

14. BobbyDigital

Posts: 2125; Member since: May 29, 2014

Google will do absolutely fine as a consumer electronics company. The hate on PA is insanely ridiculous.

15. Scott93274

Posts: 6040; Member since: Aug 06, 2013

I voted baby steps. They design compelling and innovative products, but that doesn't guarantee success in the hardware business, after all, look at Nest, they're Google-owned, have several awesome products, and they're struggling. I guess the smartphone is a product that has reached mainstream society, Chromecast is on its way to becoming mainstream as well, especially with TV developers integrating it into many of their newer model TVs, but things like VR headsets, smart thermostats, smart wi-fi routers, Google Home all fit into a nitch market, and thus will likely not sell nearly as much as Google would like.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.