Why would the new iPhone launch in September rather than October?

Why would the new iPhone launch in September rather than October?
Last week we noted a report claiming that Apple may be having battery manufacturing issues with the new iPhone. A Chinese article discovered by investment analyst Brian White indicated that at this point only 1 in 3 batteries coming off the line meet with Apple’s standards. Of course it’s not unusual for large scale manufacturing to be solving some last minute production issues – recall the reports of competing manufacturers trying to gear up to produce the Retina Display for the new iPad through the end of 2011 and early months of 2012.

White expects Apple to work out any manufacturing issues in time, and so do we. What’s interesting is that White is expecting a September launch rather than the October launch that so many others have been predicting. The iPhone 4S launching last year in October, and given Apple’s propensity for annual cycles it’s easy to see why most industry pundits have expected this.

On the other hand, this is now Tim Cook’s Apple, and it’s not yet clear whether he will place the same emphasis on the annular cycles that the late Steve Jobs did. What about the timing? September is shaping up to be a busy month – Windows 8 is expected to launch in September, and Nokia World happens that month as well, which should see the introduction of Windows Phone 8 devices (although the launch may happen a bit later). Samsung’s Galaxy Note 2 is also expected in September, so the month will be short on media “oxygen”.

That might be one reason for Apple to want to launch in earlier in September – no one can steal the thunder from other launches better than Apple, and a new iPhone announcement would amount to an all-out assault on how much mind share Windows 8/RT/Phone devices get. The Galaxy Note in particular was a surprise hit the first time around, and Apple may not want it give it the chance to get off to a strong start without a new iPhone model on the market.

Waiting may not really be an advantage anyways – most people expect the new Nexus phones to be announced later in October, and if there’s one topic that can almost compete with an iPhone launch it would be several new Nexus devices. Besides – Apple tends to get monster holiday sales regardless of when they announce, so compressing the time between launch date and the holiday shopping season may not really help drive sales – especially if the number of units available fail to meet demand well into the holiday season.

So in the end a September launch makes a lot of sense. Especially if one other rumor pans out – that Apple wants to refresh its tablet lineup in the second half of the year. We’ve been hearing this rumor for over a year (and it didn’t pan out last year), but Apple may be looking to put the A6 processor into the new top-tier iPads, letting the current iPad trickle down to the $399 price point currently occupied by last year’s iPad 2. With Microsoft Surface, a larger Kindle Fire, and even a larger Nexus tablet rumored for launches later this year, Apple may feel the heat to try and maintain the iPad's position as the clear choice for "premium" tablets. And since Apple doesn't like to combine events, perhaps a September iPhone launch could clear the way for an October iPad event?

We'll find out this fall for certain. Let us know what you expect Apple to do!

sources: intomobile, AppleInsider



1. Synack

Posts: 688; Member since: Jul 05, 2011

Seriously? Is this a question? There's 2 answers. 1. Jelly Bean 2. SGS3

7. ardent1

Posts: 2000; Member since: Apr 16, 2011

The market is big enough for consumers to decide what OS they want. It's about choice. There are some diehard android users that will never buy an Apple product, and we understand this.

16. nak1017

Posts: 328; Member since: Jan 08, 2010

I agree, more options are always better I like android and all, but Apple is FINALLY putting an updated radio in the new phone so it might be time to change... I'd love to see everything laid out on the table at the same time so I don't feel like I'm missing anything.

69. JC557

Posts: 1919; Member since: Dec 07, 2011

I'm kinda happy that my brother goes for the iPhone while I get Android based phones and my new place will be near a MS store so I won't be missing out on anything. Of course there's always the possibility that the new radio won't play nicely, at least at first. I would tell my brother to wait out the first batch.

68. JC557

Posts: 1919; Member since: Dec 07, 2011

Exactly. I'm starting to see the GS III cheerleaders coming out of the woodwork and can be just as annoying as hardcore Apple fanboys. Their hypocrisy is showing. Different people, different needs/ wants, yet it sounds like there should only be two phones to choose from. Hopefully WP7.5/ 8 will be as widespread as iOS and Android.

11. jmoita2

Posts: 930; Member since: Dec 23, 2011

Bingo!!! You nailed it. Here is a prediction... It will be the first time iPhone sales numbers will disappoint.

13. ardent1

Posts: 2000; Member since: Apr 16, 2011

> "It will be the first time iPhone sales numbers will disappoint." More like wishful thinking. Please keep dreaming.

19. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

I know. Poor, trapped sheep.

60. andro.

Posts: 1999; Member since: Sep 16, 2011

Realistically it should,but everyone knows every ifanatic out there has been saving for the next new iphone from the very second they bought their current one and they will buy in their masses no matter how small the differences between the handsets are. To quote the ifamous ifan phrase: "Shut up and take my money!"

36. jmoita2

Posts: 930; Member since: Dec 23, 2011

Actually, the second time since it already bombed on Virgin...lol

63. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Nuh, there is no way that Apple will see a disappointed new iPhone sale this year. (I'm an Android fan first of all) People who got their iPhone 4 two years ago would be able to use their upgrade to get the new iPhone. It's the perfect timing and will make the people who got the iPhone 4S jealous. Apple got the timing down pretty well with most major carriers having 2 years contract and upgrade plan. Therefore, release 1 "newer" phone every year to capture people to upgrade to the newer iPhone.

64. RapidCat

Posts: 351; Member since: Jun 12, 2012

i don't think sales will go down. but we never knows. i still don't know what apple offer in new iPhone 5.

47. The_Godfather

Posts: 196; Member since: Apr 26, 2012

you forgot one brother:- Windows phone 8 :) and RIM is bringing something big in the market as well :)

58. sithman

Posts: 299; Member since: Apr 21, 2012

Sorry buddy although jellybean and the sg3 r awesome the next iPhone will blow away the sg3 in sales, and steal the thunder from jellybean. I'm not saying this in an anti android way, but u gotta admit no one markets like apple. And apples fans r huge in number and loyalty.

75. sithman

Posts: 299; Member since: Apr 21, 2012

Thumbs down it all u want. The numbers will speak for themselves, and I'm buying the new iPhone and the USA GS3


Posts: 2315; Member since: Jul 30, 2011

OMGggggg, Snyack, you are so unfairly wrong; it's because of the bug in the Alarm Clock! Apple is taking iPrecautionary measures to avoid the masses from decompensating. Don't you know anything about iOS?

2. taco50

Posts: 5506; Member since: Oct 08, 2009

I think there won't be a new iPad launch this year. The iPad is selling so well and dominating the market I don't see a reason to release a new one. I'm hoping for a September launch of the new iPhone. I'm looking forward to getting iOS 6 on my 4S and most likely eventually upgrading my phone.

8. ardent1

Posts: 2000; Member since: Apr 16, 2011

Apple's success with the education market has been unprecedented. The iPad is changing the way students are learning, and in many cases, the software on the iPad is allowing students to learn at his or her individual pace. That is to say, there is a lot of customization and feedback based on the individual's own learning pace. For many students, that is priceless.

18. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Sadly, yes. Apple rules the education industry. As much as I f**king DESPISE this, my school gives all the high school students iPads and s**t and uses Apple TV. They also have a f**king LIBRARY of goddamn Macbooks. I'm probably leaving after 8th grade so I don't have to deal with it. Shudder. Google needs to start selling textbooks. A LOT of them. They also need to get a ton more music, TV shows, and movies. They've already perfected the OS, now all they need to do is pound the s**t out of Apple with content and marketing.

21. taco50

Posts: 5506; Member since: Oct 08, 2009

You have a lot of growing up to do

31. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

You as well, sir.

29. good2great

Posts: 1042; Member since: Feb 22, 2012

hey kid you need to stop all that profanity man...hahaha wow! lol

35. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

I honestly don't care. It pains me to see that some people care more about "naughty words" then political corruption, the destruction of our environment, (leaning more towards oil spills, etc.) and things of that nature. Trust me, there are MANY people who think this way. I know firsthand. If a word that means feces and a word that means sexual intercourse (It may be offensive to some people. It is rarely used in the correct context anyway, so it is rarely even the least bit offensive.) offend or piss you off so bad, you can sit in a box all day. I only use these words when I am extremely angry (and in some cases, excited). Why? Not because it offends me, but because it limits one's vocabulary. To each his own.

39. good2great

Posts: 1042; Member since: Feb 22, 2012

lol hey i'm 30 years old i've lived a long life and trust me most people with good sense and merit or a lil bit of a college education won't consider any type of debate or communication thats filled with profanity... i'm not saying you dont have a point or know what you're talkin about... i'm just saying the "perception" you are creating for yourself is a "misguided" lil kid. which will effect the way people "listen" or "read" what you have to say... take your time lil buddy you got a long time to grow up but like you said to each his own... carry on... curse your lil heart out...hahaha

45. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

I get the vibe you're putting out. I'm more mature than most my age, and you're acting like because I said a few swear words, I'm not as mature as anyone else. I know that it'll make some people think I'm too immature to have a discussion with them. I don't normally drop ten f-bombs every sentence. All that was was a rant towards Apple on a tech site because I'm angry. Like I said before, I don't normally do it because it limits my vocabulary. Also, like I said before, to each his own.

49. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

I feel like I came off a bit mean with that last post. Sorry about that. It's just that it kinda irks me when prople see a grown man "swear" a couple times and don't give it a second thought (take one of the most knowledgable people here, Sniggly.http://www.phonearena.com/news/Apple-wins-preliminary-injunction-on-Samsung-GALAXY-Nexus-can-aim-for-Samsung-Galaxy-S-III-next_id31761/comments/page/10) and then they hear a kid swear a little and act like it's awful and the end of the world. The kid swearing once in a while is going to be that adult swearing once in a while eventually. That being said, I appreciate what you had to say. Thanks for the tip. :)

50. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

See my newest post as well, please.

51. good2great

Posts: 1042; Member since: Feb 22, 2012

you're alright with me! +1 i guess i went to into "uncle" mode cause i have a 2 nephews around your age and i speak to them about that some times...lol

56. Non_Sequitur

Posts: 1111; Member since: Mar 16, 2012

Yeah, thanks. :) I'd probably do the same as you if I had a son/daughter/nephew/niece, despite my current views. :P

62. nak1017

Posts: 328; Member since: Jan 08, 2010

Hey, I grew up with Apple in the schools and it was alright. They are super easy to use and kid (and dumb adult) friendly. I will say that having iPads in the school is no more revolutionary than switching to mechanical pencils from the good ol' #2, unless Apple made a "one button" version of arithmetic.

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