Which smartphone manufacturer was more popular last month at Best Buy, Samsung or Apple?

Which smartphone manufacturer was more popular last month at Best Buy, Samsung or Apple?
Just yesterday, we showed you a report from JeeQ Data which revealed that Samsung was the top brand for smartwatch/fitness band sales at Best Buy during April. Now, the analytics firm has broken down some more data and this time it is about a subject near and dear to our hearts: smartphones. The data shows which of the two largest smartphone manufacturers sold the most units (with a data plan) at big box retailer Best Buy last month.

The results? Apple had 51.14% of the smartphone sales belonging to the two rivals, while Samsung garnered 48.86% of the pie. A daily breakdown of the data shows that there is some reason for Samsung to be hopeful for next month's numbers. Once the Samsung Galaxy S6 and Samsung Galaxy S6 edge launched in the U.S. around April 10th, Sammy's sales number vis-a-vis Apple's sales really took off and topped its rival for most of the remainder of the month.

What if we broke these Best Buy sales figures down by carrier? Perhaps it is because AT&T once had an exclusive on the iPhone, but Best Buy customers using the nation's second largest carrier favored Apple by a large margin, 66% to 34%. Unlike the overall sales data at the big box retailer, when it came to AT&T, the iPhone managed to hold off the Samsung Galaxy S6 and Galaxy S6 edge during the second half of last month.

Verizon subscribers favored Samsung handsets when they made their new phone purchases at Best Buy last month. Samsung branded smartphones accounted for 52.12% while the remaining 47.88% belonged to Apple and the iPhone. Verizon customers started buying Samsung smartphones in earnest at Best Buy once the Galaxy S6 and Galaxy S6 edge were released.

Finally, JeeQ Data looked at the market share of various colors for Apple and Samsung smartphones sold at Best Buy last month. Space Gray was on top with 38.86%  That color is available for the Apple iPhone 6, Apple iPhone 6 Plus and the Apple iPhone 5s. The White Pearl color option for the Samsung Galaxy S6 and Samsung Galaxy S6 edge was next with 14.57% of sales. That was followed by the 13.71% share for the Black Sapphire color available for the new Samsung flagships. Gold, a color choice for buyers of the iPhone 6, iPhone 6 Plus and iPhone 5s, was in fourth place with 10.29%. The charcoal black color option for the Samsung Galaxy Note 4, Samsung Galaxy Note Edge and Samsung Galaxy S5 rounded out the top five with a 6.57% share.

source: JeeQData



1. ajac09

Posts: 1482; Member since: Sep 30, 2009


65. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

Wow, GS6 lasted only one week after the launch against *7 months old* iPhone6. This pattern is even worse than last year's GS5. And do you people honestly think it will sell more in following 30 days than in first 20 days? Keep dreaming. We all know that 5s outsold GS5 in May 2014. ROFL.

66. blingblingthing

Posts: 986; Member since: Oct 23, 2012

Who said this was s6 vs iPhone 6? It was Samsung was Apple. Should be all phones included.

67. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

And how do you explain that steep curve around 4. 11?

2. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Keep an eye for patriot gang

3. theo14461 unregistered

Most consumers will go straight to their wireless carrier outlet. I believe Best Buy is an alternate retail location. I have no proof of that, just my opinion.

4. DnB925Art

Posts: 1168; Member since: May 23, 2013

Don't forget that the S6/Edge only had 20 sale days during the month of April at Best Buy since it started selling in-store on April 10. The iPhone had a full 30 sale days for the month of April. So in 2/3 of the time, the S6/Edge was just a few % points less in sales. Not bad. If the S6/Edge had the full month of sales, it may have topped the iPhone.

11. androtaku

Posts: 246; Member since: Dec 12, 2013

lol,just look at i6 sales at their first month

35. DnB925Art

Posts: 1168; Member since: May 23, 2013

But we're only looking at Best Buy numbers, not all stores in the world combined. Know the meaning of comparable context?

70. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Yes that is why he is saying look at best buy numbers for the iphone in their first month. It stands to reason that they benefited from iphones large orders too.

44. E.N.

Posts: 2610; Member since: Jan 25, 2009

I wouldnt expect the data to be too different if at all. Those who would have bought the Galaxy S6 in-stores April 1st preordered back in March and are bottled into the April 10th launch day sales. The only real limiting factor would be supply constraints, which there were initially but have already been resolved

56. AlikMalix unregistered

Dude, it was S6 release time - it would be more popular - check in after a half a year and see if it compares.

5. shiftt

Posts: 333; Member since: May 03, 2015

If only Apple product buyers knew what they were buying... *sighs*

9. bucky

Posts: 3797; Member since: Sep 30, 2009

We do, that's why we have an iPhone.

20. shiftt

Posts: 333; Member since: May 03, 2015

No, no you don't.

21. bucky

Posts: 3797; Member since: Sep 30, 2009

Um, yes, yes I do. I don't need someone telling me what I'm buying-been around long enough to know.

23. 99nights

Posts: 1152; Member since: Mar 10, 2015

Tell that to Cambodianpatriot

28. shiftt

Posts: 333; Member since: May 03, 2015

Obviously you do. I mean unless you like wasting money, and can afford to waste $700 - $800 on a mid-range phone. If so then my bad, you can go on about your day.... my mistake.

42. bucky

Posts: 3797; Member since: Sep 30, 2009

As far as I can tell, the iPhone wipes the floor with pretty much every android phone.

43. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

One thing I noticed about my friends that have that low spec "iPhone", lol. They can send gif and PDFs files without jumping through hoops, all done natively, without having to install third parties apps.

59. Cicero

Posts: 1157; Member since: Jan 22, 2014

What are you talking about? Sending Gif and Pdf how? Do you want to talk about sharing between ios and Android?

47. shiftt

Posts: 333; Member since: May 03, 2015

I like how you changed the topic. Lol

52. tedkord

Posts: 17509; Member since: Jun 17, 2009

Except the S6 and Note 4.

64. WWThinker

Posts: 55; Member since: Feb 10, 2012

Interesting comment. Please educate me in which particular aspects do the iPhone better pretty much every Android phone. In terms of fludity, I believe this is still true. Please elaborate on the others ... Thanks.

71. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Usually better product support, better update support, less worry about malware, OS that usually doesnt stutter after prolonged usage even when on low memory. Since most apps are single core anyways, their higher single core bench means that an iphone will run with the best of em. Their metal API really pushes the GPU past what normal android stuff will. We could argue about lower camera, etc, but really specs are only half the user experience. If android phones need the latest specs to run great but iphones dont then the end user really doesnt care.

75. htainlintha

Posts: 73; Member since: Mar 20, 2010

In terms of fluidity, oh please it's s**tty fragile body is more than good enough to make me run away from it as in Ausi,8 or 9 out of 10 iPhone users screen busted, and 1 or none of the Samsung nor other smartphones user's screen are damanged,not to mention about the bendgate! lol. P.S-Oh enjoy the mili-seconds fluidity,cos Android phones can outrun that anytime if u do not put your widgets on your screen. So, not really,as a limited OS it will always be a limited OS,it may be able to fool the iPhone mindless customers but to computer users Apple is an utter crap,that limitation which makes the apple fails epicly in that area till today!

54. hondaslzman

Posts: 78; Member since: Dec 29, 2014

Wake up and smell the coffe

14. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

lol I am an Android user but i would 100% buy an iPhone for my Mother. Why? because its simple. It works well, It does what it says it will do and aside from a brief tutorial, I would literally never have to touch it again. If I bought her an android I would be hearing cries for help every 5 minutes. It all depends on the buyer.

15. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

that being said. My mothers refuses to give up her Black Berry Curve......

18. shiftt

Posts: 333; Member since: May 03, 2015

But the price doesn't justify what you're buying dude. You and your ihearapple die hard fans need to look at the facts. Apple is charging you for an experience, not for WHAT YOU ARE GETTING.

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