WhatsApp update for Windows Phone hints at future business use for the app

WhatsApp update for Windows Phone hints at future business use for the app
The other day, messaging app WhatsApp told us that it now has over one billion average daily users. And yes, believe it or not, some of them wield a Windows Phone. Today, it was discovered that WhatsApp has updated its beta app for Windows Phone to version 2.17.234. While this is not a major update and contains one small change, it does give us a hint about a future capability of the app.

With the update, Windows Phone users will not be allowed to use a check mark character in their profile name. Sounds like nothing, really. However, it actually does mean more than you might think. According to a report published today, WhatsApp has been testing ways for users to use the app to connect with businesses. This feature is going to be available for iOS, Android and yes, even Windows Phone users.

The check mark comes into play because WhatsApp plans to use it to denote a business account that is verified. Thus, it can't be used on a person's profile. And don't worry about receiving spam. The user can decide whether or not to receive messages from specific businesses, or choose to have no communication at all with companies. And speaking of businesses, they will have to use a brand new app from WhatsApp called Small and Medium Business to communicate with WhatsApp subscribers. The latter will continue to use the regular WhatsApp app that they are familiar with.

The communications between businesses and WhatsApp users will allow a bank to reveal to an account holder if there is a possible fraudulent transaction on his account. Or an airline can pass along information on a delayed flight to a ticket holder. All-in-all it sounds like quite a useful feature to have available.

WhatsApp has yet to make Small and Medium Business official, and at this point there is no word as to when it is going to happen.

source: WABetaInfo via MSPoweruser



1. killer7D

Posts: 551; Member since: Sep 18, 2014

Is Windows Phone Still Alive?

2. NFSHesham

Posts: 297; Member since: Feb 04, 2014

Yes, There are some users out here.. No new devices but current maintainers, fanboys or not.. Some don't have the choice to get a new device till their current one becomes dead..

3. rocker91

Posts: 90; Member since: Dec 09, 2016

I still have a 640 as my backup phone


Posts: 2817; Member since: Oct 03, 2012

Is Windows Phone Still Alive? Most stupid question of the day!

4. GhostV6

Posts: 10; Member since: Apr 04, 2017

My Lumia 1520 finally died last week and am buying another one next week. I just love it. S8 plus is the main phone.

5. juandante

Posts: 679; Member since: Apr 23, 2013

Yes it's the hardware that makes you like it, not the softxare. I am still waiting for a pseudo hacker to crack those Nokia 1520 and 808 bootloader to run Android on them.

7. FirstoneVorlon

Posts: 14; Member since: Mar 27, 2013

Windows Phone died sometime ago. It's name now is Windows Mobile and it's Windows 10 just like in the Desktop but running on ARM. I use Windows handsets for years and will continue for years to come. Secure and stable as a rock, great for business as well.

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