What to expect from Apple's September event

Apple's big September event is right around the corner, so what will the company show?

Leaks and rumors have been generously informing us that we will see three new iPhones: the iPhone 8 and iPhone 8 Plus, gradual upgrades to the current iPhone 7 and 7 Plus, as well as a brand new iPhone X, a completely new, bezel-less design that will leave the good old fingerprint scanner in favor of a brand new 3D face recognition system. The iPhone X (the pronunciation could be iPhone Ten, just like Mac OS X is pronounced Mac OS Ten) is also expected to be a truly luxurious device with a starting price of $1,000.

But as much as Apple is an iPhone-centric company, there is more than just hardware to its story. Apple is about the marriage of great hardware with capable software, and on the software side we will certainly hear about some new iOS features for iPhones: ARKit, the new rumored animated emoji, the big iOS redesign and much more.

There will be a one more thing in the form of a brand new Apple Watch Series 3 announcement that would be all about gradual improvement, not an overhaul. This new watch is expected to get LTE connectivity so that it can be more independent and self-sufficient for those times when you go out cycling, running or swimming and don't want or can't take your phone with you. So let's recap all of the things that we expect Apple to announce on September 12th.

Apple iPhone X

The Apple iPhone X will be the star of the show, but also one that watchers expect to be very limited in terms of availability.

Here are the 10 signature new features of the iPhone X:

  1. New, bezel-less design
  2. Glass back and front, metal frame
  3. 5.8-inch OLED display with 2.17:1 aspect ratio
  4. 'Notch' cutout, interface tailored to it
  5. 3D Face Unlock, no Touch ID fingerprint scanner
  6. Apple A11 system chip, 3GB of RAM
  7. Improved Dual Pixel camera, improved Portrait Mode
  8. Wireless charging support
  9. More storage: 64GB base model
  10. $1,000 price, September 

The big change will center around the new display, so let's take a closer look at that new screen: a 5.8" OLED display with a very tall and narrow, 2.17 to 1 aspect ratio. This is the first OLED screen in an iPhone and that's interesting because the technology is very different from LCD. Instead of using a separate backglight for the whole screen, every individual pixel in an OLED display can be turned on and off, and this allows for perfect blacks and much higher contrasts, as well as punchy, visually impressive colors and great viewing angles. The all-too-common problem with shadow artifacts that can appear after a few months of use on an OLED screen has also been addressed by Apple. And that new notch cutout on the top will hold the camera and all the advanced Face Recognition sensors needed.

Speaking of face recognition, the technology is expected to be much faster and more accurate than iris scanning currently used on Android phones like Samsung's Galaxy series. What testifies to the level of accuracy is that the new 3D face scan will even be used to authenticate payments, that's how confident Apple is in its unbreakable security.

All of that and more will come in the form of the iPhone X, the tenth anniversary iPhone. Its that luxury, $1,000 price tag, though, that will surely scare many buyers, so that's why Apple also has...

Apple iPhone 8 and iPhone 8 Plus

Leaked as gradual upgrades over the current iPhone 7 and iPhone 7 Plus, the other two new iPhones are now said to carry the iPhone 8 and iPhone 8 Plus name. Why not an 'iPhone 7s and 7s Plus'? Good question: the reason might be that they will also carry the new iPhone X design partly, and we mean the glass back part, not the bezel-less screen feature. The glass back will allow for wireless charging support on those two phones as well.

Here the list of supported features will include the new Apple A11 system chip with 2GB of RAM on the iPhone 8 and 3 gigs of RAM on the iPhone 8 Plus. The main difference between the two will remain the screen size: a 4.7" screen on the iPhone 8 and a 5.5" one on the iPhone 8 Plus, but also the camera, as the dual camera with support for portrait mode will only be present on the iPhone 8 Plus.

/ Storage
iPhone XiPhone 8iPhone 8 PlusiPhone 7iPhone 7 PlusiPhone SE

iOS 11 and ARKit

A big part of Apple's DNA in innovation has to do with software and iOS 11 is a brilliant example of that. The newest version of iOS brings a completely overhauled control center with much more comfortable toggles and sliders for easier control. It is a game-changer for the iPad as well, adding the dock for better multi-tasking. The iPhone X is also rumored to get some form of the dock adapted for its smaller screen, as well as a new multitasking menu.

But the feature that most people will talk about is certainly ARKit. A simple software update will enable the iPhone 6s, iPhone SE, as well as all later iPhones to support augmented reality. We have already seen the initial implementations of ARKit: it's used for quickly and accurately measuring distances, it's used for placing furnitures and seeing how it will scale and look like in your room (there's even an IKEA app with support for ARKit), and some truly futuristic implementations like tracking sound in space.

Apple Watch Series 3

The new Apple Watch Series 3 will be the other important new gadget unveiled at this event.

The Series 3 will add 4G LTE connectivity in the watch itself, so you can do more on the watch without needing to have your phone around.

The one thing that is not likely to be supported is placing phone calls on the watch independently of the iPhone (and that's a bummer). For all else, you should be able to get your social media notifications without a tethered iPhone.

In terms of design, initial rumors about a complete change in the form factor have been put to rest, and we are now likely to see the familiar rectangular body, evolved. We are also hoping to see improved battery life on the third series Apple Watch.


Apple unveiled the HomePod Siri-enabled speaker at WWDC 2017 this June, but we don't know much about the release date of this speaker.

What we do know is that the Apple HomePod will deliver superb audio quality and be a music-centric product that is said to outrank popular wireless speakers like the Sonos series, and blow the Amazon Echo out of the water in terms of sound quality.

We are likely to hear more about availability and features of the HomePod soon.

Apple TV with 4K

Last, but not least, Apple's hobby project, the TV, is moving on with a much needed step forward: a 4K-enabled Apple TV.

The company has previously said that it thinks that the future of television is apps, so we're curious to learn how it's moving in that direction and the introduction of crispy 4K resolutions is certainly another positive development.

That's all we know so far, but you would surely also want to follow the event as it happens. You can do so right here:

Watch Apple September Event livestream here



1. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Finally get the facts and put the rumors to rest.

3. sgodsell

Posts: 7570; Member since: Mar 16, 2013

PhoneArena can't go one day without posting another what to expect article. They had to keep posting an article like this every day so they could break their last record of a month.

11. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Its that time of year where all the whiney android fans come out. Oh wait.

12. Jimrod

Posts: 1605; Member since: Sep 22, 2014

They do the same for all the big brand launches. Get over it. You hate Apple, don't click on the article, easy!

2. Derekjeter

Posts: 1555; Member since: Oct 27, 2011

You can expect the BEST f**kING PHONE EVER!!!

7. Finalflash

Posts: 4063; Member since: Jul 23, 2013

I know, can't wait for the new pixel to be announced.

20. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

2. Derekjeter posted on 3 hours ago +3 You can expect the BEST f**kING PHONE EVER!!! *can't

21. sissy246

Posts: 7129; Member since: Mar 04, 2015



Posts: 2817; Member since: Oct 03, 2012

Sheep will be Sheep!

28. HanoiBoi

Posts: 43; Member since: May 05, 2016

lol. They're focking HIDEOUS p.o.s. for epicenes and teenage girls. Oh, and start that Apfel fanboi circle jerk, ya putzes.

33. yann

Posts: 614; Member since: Jul 15, 2010

Yea. Hope is not like leaked photos, cause from them i see ugly rounded screen with ugly cutted top for sensors, but the most unpleasant part from the design is the huge camera hump on the back. And if this is X edition - i don't keep hopes for the next.

34. nenadmitrovic

Posts: 64; Member since: Aug 01, 2014

Apple have ever made*

4. talon95

Posts: 1004; Member since: Jul 31, 2012

Poor positioning of the FP scanner was bad, but no FP scanner?! I'm waiting to see what Apple users say about that!

5. PhoneInQuestion

Posts: 496; Member since: Aug 20, 2017

"We never needed it in the first place" "STFUSMFH YOU HATERS!!!"

9. mikehunta727 unregistered

I think Apple users won't care and go about their daily lives when it'll most likely work just as fast as FP scanner but more secure

13. talon95

Posts: 1004; Member since: Jul 31, 2012

Good thing those 20 million Americans don't ever wear sunglasses, that would have been annoying. It'll be less secure if they all have to turn off face detection.

24. mikehunta727 unregistered

It could potentially work through sunglasses granted they aren't too dark. It would be very easy to just lift up your sunglasses for a second anyway or put the PIN in if you have to. Anyway you sound like a hater who is trying to find every excuse to hate on new tech coming out that is most likely improved on what is existing currently on the market just because it's Apple. It could be a "game changer" Facial/iris recognition that works well and is not easily fooled is indeed a lot more secure than a fingerprint scanner

30. talon95

Posts: 1004; Member since: Jul 31, 2012

You should know by now I'm not a hater, and I'm no blind fanboi either. I don't try to justify the removal of features that make things work. The use case for FP sensors is massive. I was unhappy with the slight change to the Samsung FP sensor, so the question I asked is legitimate. As a Samsung or Apple user I would be really mad without a FP sensor. This is headphone jacks all over again. I'm fighting for your features that make life easy for you. If you want to shoot the messenger or stick your head in the sand it doesn't really matter to me, but it'll suck to be you for the next year. I already have an Iris scanner it's great for some things, but I wouldn't give up a good FP sensor for it. New tech, lol, for some people maybe. I do product design all day every day, and I know feature removal work arounds when I see them.

31. mikehunta727 unregistered

But that's the thing, this is suppose to be even better than your Iris Scanner device, faster and more accurate, potentially more secure too. We will have to see tomorrow. But it goes back to your original #4, most Apple users will not care if Apple executes Face ID/unlock/whatever you wanna call it very well. I think Apple knows it has to work just as accurate and fast as FP scanner or even better so. I have had FP scanner phones for years now and won't miss FP sensor when a very good and very fast, high security face/iris scanning system comes to the mass market, lets see if Apple does it No one's sticking head in the sand lol, and I am fully aware of everything, FP sensor won't be back till next year in the next iPhone X(2018)

25. drunkenjay

Posts: 1700; Member since: Feb 11, 2013

no it wont. clicking a button which unlocks seamlessly compared to aligning your face on the phone is a big difference.

26. mikehunta727 unregistered

How about we wait and see how well it works before making claims yeah? It' suppose to be really fast and accurate so

6. surethom

Posts: 1730; Member since: Mar 04, 2009

Thay have only left off the scanner because it could not get the under glass scanner working in time. The finger print scanner is here to stay for quite a few more years.

8. mikehunta727 unregistered

I think the iPhone X delivers(not the 8 Plus and 8). It is one of the biggest if not the biggest upgrade to iPhone ever so. A11 should be great, quality Oled screen, improved camera, New L shaped battery resign to fit more capacity inside? Etc

10. CreeDiddy

Posts: 2275; Member since: Nov 04, 2011

Their is a typo as I didn't think their were two iPhone 8's releasing...LOL!

14. darkkjedii

Posts: 31597; Member since: Feb 05, 2011

Split view Picture in Picture Slide over Screen off memo Pencil support. New UI look Symbols on keyboard Gif maker

38. You_Dont_Say

Posts: 431; Member since: Jan 26, 2015

lol shut up for the duration of the even please. You're incredibly annoying and need to be banned asap.

15. peace247 unregistered

Notch and 64gb signature features???? Mmmm ok...

16. cmdacos

Posts: 4319; Member since: Nov 01, 2016

" What testifies to the level of accuracy is that the new 3D face scan will even be used to authenticate payments, that's how confident Apple is in its unbreakable security." If this is your basis on accuracy validation I guess there is no concerns with my s8 iris scan that also authenticates payments? This kind of writing only makes sense on Apple centric sites like 9to5mac where people aren't aware of what's going on in the tech world.

19. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

Best comment.

17. MKeditor

Posts: 97; Member since: Dec 10, 2010

Looks like Apple is following Samsung's lead. Smart move. ✌️

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