Wearables headed for high-fashion in Japan

Wearables headed for high-fashion in Japan
Smart wearable technology is still relatively young, so that means there are is not a single all-awesome solution out there for everyone. Function, battery life, and fashion all live divergent realities right now.

If you want higher levels of function and strong battery life, that generally means fashion goes by the wayside. Fashion along with function usually comes at the expense of battery performance. Replacing function with battery life and keeping the fashion means the accessory will not have the depth or breadth of Android Wear or the Apple Watch.

In Japan, several college students with an eye for fashion have designed an array of wearable smart accessories. The project is an initiative driven by Recruit Technologies’ Advanced Technology Lab, and Rikejo University. The goal is supporting “scientific girls.”

Not unlike initiatives around the world to promote STEM (Science Technology Engineering and Mathmatics) careers for women, this effort in Japan is particularly important due to the discrediting of a widely circulated stem cell research project, headed in part by prominent female researcher Dr. Haruko Obokata. The scandal over the research drove her partner and mentor Dr. Yoshiki Sasai to commit suicide last August.

Japanese institutions are still devoted to promote women in the technology sector. Fashion lives large through much of Japan, so this project’s theme to inspire women to design connected gadgets that relate to fashion is somewhat apropos.

Granted, the concepts are not overly “smart” like Android Wear or the Apple Watch, but they are the beginning of several proofs of concept that will extend from bracelets to hair-bands, necklaces, and other decorative wear. Japan is an active incubator for developing wearables in differing form factors. The first fashion-centric prototypes were fabricated in less than six months, and students from colleges around Japan are participating.





source: Japan Trends

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10 Comments

1. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

....................so... uh,,,,, wut was that clip about......

6. mixedfish

Posts: 1542; Member since: Nov 17, 2013

It was damn obvious, you really didn't understand it?

2. nctx77

Posts: 2540; Member since: Sep 03, 2013

Well that was random...

3. M4th3u54ndr4d3

Posts: 67; Member since: Sep 03, 2013

Haha, What a lovely video. Japan = cuteness

4. RoboticEngi

Posts: 1250; Member since: Dec 03, 2014

Looks like Japan again is miles ahead of the rest of the world in regards to tech.

9. NexusX

Posts: 612; Member since: May 16, 2013

are you kidding?

5. sniperdroid

Posts: 146; Member since: May 23, 2013

This ad made me rethink my decision for getting a smart watch. I see that it's practical but for someone who disconnected his work email from him phone I think I might get a regular watch.

7. irbaaz

Posts: 175; Member since: Mar 27, 2014

second photo right hand side both of them :p

8. NexusX

Posts: 612; Member since: May 16, 2013

not only are japanese electronics falling behind korea/taiwan/china, their booth girls are getting uglier too. japan really needs to up their games

10. Asa17

Posts: 22; Member since: Sep 05, 2014

I don't think they're booth girls. Seems to me that they're actual employees of the company who created the smart bracelet.

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