Wall Street firm says iPhone buyers willing to pay up for more "cool" features

Wall Street firm says iPhone buyers willing to pay up for more
U.S. securities house Cowen & Co. says that Apple iPhone buyers are willing to pay more for a larger sized screen, a dual-camera setup and other features. Compared to the Apple iPhone 7, the iPhone 7 Plus has a larger 5.5-inch screen, two cameras on back, additional RAM and a larger battery. At $769 and up, it also sports a larger base price than the $649 starting price of the iPhone 7.

Cowen estimates that the phablet-sized iPhone 7 Plus accounted for 40% of Apple's fiscal first quarter sales of 58.5 million iPhone 7/iPhone 7 Plus units. Last year during the same exact quarter, the Apple iPhone 6s Plus made up only 23% of total iPhone sales. According to Swiss banking giant UBS, the larger percentage of phablet sales should allow Apple to report a higher average sales price of $693 for the iPhone during the fiscal first quarter. 

Wall Street analysts expect overall iPhone sales to have risen 4% year-over-year to 78 million units for the three months that ended in December. This would be the first time that such sales for the holiday quarter following a new model launch (as opposed to an "S" series release), didn't increase at a double-digit pace. Sales of the Apple iPhone 6 increased 46% year-over-year during the 2014 holiday quarter, and 29% for the Apple iPhone 5 two years before that.

For Apple, it is important that Cowan is right about the strong demand for its more feature-rich phone. That is because the rumored premium Apple iPhone 8 model is expected to be released this coming September. That device could feature a 5.5-inch OLED display that covers the entire front of the phone. The Touch ID button will reportedly be embedded under the glass. 


Apple will be releasing its fiscal first quarter earnings report on Tuesday, following the close of the stock market.
 
source: WSJ

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63 Comments

1. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

Apple, give the Plus split view, slide over, picture in picture, Apple Pencil support and a new OS look for all models, and you have a major winner. It's already got pretty much the best hardware out there, and one of the best looking screens, just put in some killer features.

2. kiko007

Posts: 7513; Member since: Feb 17, 2016

Fast charging would also be pretty welcome. I get great battery life from my 7+ and all, but it takes hours to charge. That's really annoying.

3. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

That would be a great addition. I use my iPad charger, so it's not too bad, but imagine the wireless charging its rumored to have. I'm pretty excited for this phone, gotta see what Apple does. I think it's gonna be big.

11. rocketman1

Posts: 99; Member since: May 07, 2016

Yes finally iphone would have qc android 2013 tech. Sweet. What a huge leap. Or maybe god forbid qhd screen. Tgat would be amazing 2013 android tech fin an iphone. Finally after 7 ios versions a quick toggle sbsettings built in and finally after ages user replaceable keyboard. Youre at the peak of technology iphone.. For 2013

13. kiko007

Posts: 7513; Member since: Feb 17, 2016

Sweet mother of God you need spell check, Techie. Only you could write something so incoherent.....dead giveaway.

17. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

Proofreading is fundamental.

24. sissy246

Posts: 7124; Member since: Mar 04, 2015

I get in a hurry and always forget and hit post.

28. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah.. hurry to change account... did you even notice that? lol...

57. sissy246

Posts: 7124; Member since: Mar 04, 2015

Are you saying I get in a hurry to change accounts? Or techie. I have never had more then my one account.

33. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

That moment when two adults are having a nice conversation and suddenly a kid decides to join LOL. That rocketman1 must be another one of techie's accounts.

37. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

Lol, well said my man.

58. sissy246

Posts: 7124; Member since: Mar 04, 2015

You are probably right , but something is a little off about it being techie.

49. rocketman1

Posts: 99; Member since: May 07, 2016

Im typing on my phone with big fat sausage fingers. Use some brain power. when u see such bad spellibg errors its almost always phone typing.

52. RebelwithoutaClue unregistered

Buy an iPhone, it has excellent autocorrect :P

53. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

So am I, but I make sure to proofread, before pressing post comment. If you're going to troll...cover your bases. All is fair in love and war.

54. rocketman1

Posts: 99; Member since: May 07, 2016

The thing is my comments bother you. I couldnt five a rats ass about anyones comments. Youre free to post what you want so long as u follow the tos. And thats not trolling thats the truth about the iphone.

55. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

Proofreading is fundamental.

59. rocketman1

Posts: 99; Member since: May 07, 2016

Nope. Dont give a shet. I laugh at the grammr nazis police. Go find somethibg bette then to do theb point your finger at these tiny things. I bet you dont have friebds since evrykne who typea quickly in whatsaop and makes mistakes. U know wtf theyre saying but then you need to point it out like a girl. Mommy hes not spellibg correctly.

62. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

See post 55.

50. rocketman1

Posts: 99; Member since: May 07, 2016

This may be the year they finally go all out with the newest tech. Wireless charging. Pretty amazing tech since 2008. Now apple can finally have new old tech in their phone android phones have had for so long. Thats a cool new feature to pay a premium fot. hooray!!

56. juandante

Posts: 679; Member since: Apr 23, 2013

Wireless Charging is not so good. The last time I tried it (one year ago), the phone becomes insanely hot (killing the battery), and it is impossible to use the phone while it is charging. Also depending of where you charge the phone it could easily slide of from the plate and make you loose time. There is a reason why they still haven't implemented this technology.

65. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

Oh god can it get any more expensive than it already is? I mean pharks sake an iPhone 7+ 128gb retails for well over $1400AUD here in Australia. That's more expensive than a Surface 4 Pro i5 with 128gb Ram!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! WTF!??!!!

5. Klinton

Posts: 1409; Member since: Oct 24, 2016

If Apple Pencil is not embedded, it will be absolutely impractical.

18. darkkjedii

Posts: 31322; Member since: Feb 05, 2011

Then don't buy it. I already have one.

38. Klinton

Posts: 1409; Member since: Oct 24, 2016

I see your point. And I cross fingers for you. I would buy iPhone only if the pencil is embedded. Enough with iDongles. And have good functionalities, Not only for jotting. Plus multi-window, bigger display, smaller footprint, and real one-hand modes.

25. krystian

Posts: 423; Member since: Mar 16, 2016

Put windows mobile 10 on it and I'm sold. Heheh ok ok maybe if it had all the same apps.

66. cheetah2k

Posts: 2271; Member since: Jan 16, 2011

The hardware is too crap to run windows :p

42. Alpha1

Posts: 100; Member since: Jul 06, 2016

Here is an idea for all your iFrutloop cheerleading NECKBEARD iPhone fanboys. Just buy an Android phone that had all those cool features years ago. That way you won't look like a huge bunch of basement dwelling iLosers.

4. rick_mobile

Posts: 359; Member since: Dec 13, 2010

Yeah. If they reduce the bezels a bit. Add higher res screen with the current gamut and adopt fast charging i would get an iphone again. Oh and bigger battery. The 7plus doesnt last me through the day

60. rocketman1

Posts: 99; Member since: May 07, 2016

I wouldnt. I had 3 versions all sucked ass because of the itunes sync software. It ahould be considered a crime against humanity

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