Report: Consumers are now embracing the smartwatch

Report: Consumers are now embracing the smartwatch
The other day, we told you that based on IDC's research, 115.4 million wearables shipped last year. A report published today based on IDC data, reveals that last year 32.7 million smartwatches were sold. That is an increase of 60% year-over-year; the average price of a purchased smartwatch was $380. Apple led the way by delivering 17.7 million units of the Apple Watch. Sales of the device surged following the release of Apple's stand-alone Series 3 cellular connected timepiece.

So what's driving consumers to buy smartwatches in increasing numbers? Health-conscious consumers apparently love the ability of devices like the Apple Watch to track advanced health and fitness metrics. In addition, those who started wearing low-priced fitness bands are making the move to more expensive intelligent timepieces. To that end, Fitbit introduced its first smartwatch last year, the Ionic. But sales did not ignite due to a lack of apps and what the manufacturer calls  an "aggressive promotional environment." But sensing that consumers are moving to the more expensive device, Fitbit plans on working hard to develop more apps for Fitbit OS, and is prepping new smartwatch models to launch in 2018.

The smartwatch has come a long way since 2015 when shipments totaled less than 20 million worldwide, and represented just 1% of global smartphone deliveries. Last year, global smartwatch shipments were equal to 2.1% of smartphone shipments worldwide.


source: WSJ

FEATURED VIDEO

28 Comments

1. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

Eh! I'm not surprised, Apple Watch 3 took the smartwatch game to whole new level.

19. Feanor

Posts: 1410; Member since: Jun 20, 2012

The Apple Watch is the only smartwatch that cannot display the time at all times, it cannot download new watchfaces and it even doesn't have a keyboard. I'd say it's one of the worst smartwatches but Apple enjoys such a brand loyalty and such positive coverage by journalists that people get brainwashed about Apple's products. Yes, the iPhone is a good phone, the iPad is a good tablet, but if any other manufacturer made such a square, geeky smartwatch that cannot even keep its screen on, the press and market would shun it completely.

2. gamehead unregistered

I own the Apple Watch Series 3. It's meh. Shouldn't be a penny over $150

3. kiko007

Posts: 7520; Member since: Feb 17, 2016

That's not for you to decide. The market has spoken... and it overwhelmingly refutes your statement.

23. Jrod99

Posts: 776; Member since: Jan 15, 2016

Finally pull the trigger and got a series 3. Could use some more watch faces but enjoying my purchase. Not worry about missing keyboard. How small would that be? Had a 100 dollar gift card so made the purchase more bearable.

4. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

Eh! I'm not surprised with that comment, your display picture shows you're an Android fanboy.

9. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

I owned the Nike series 3 sports loop. Although I loved it, I returned it cause of a wrist detection issue on the unit I purchased, and the two exchange models. With wrist detection on, I wasn't receiving any notifications texts, or calls. With it off, I got notifications texts, and calls, but no auto heart rate monitoring (only manual), stand reminders, fitness goal completion alerts either. You can go on Apple forums to read more about it. The Apple Watch is an awesome wearable, but not without is hiccups. My S3 works well in those areas, but has it's own hiccups as well...Nothings perfect.

25. gamehead unregistered

Funny. I dont even own a Android device atm, but keep speaking like you know what you're talking about.

6. therealestmc

Posts: 679; Member since: Jul 23, 2012

So why did you buy it? Only a dumb person would buy something that they think is overpriced.

13. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

I think hes lying, and trying to troll. He just joined a few hrs ago, has 6-8 posts, and each one is him talking smack.

17. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

I never said I own one. He's replying to gamehead.

26. gamehead unregistered

Because maybe I got it as a gift? Just stfu

5. L0n3n1nja

Posts: 1581; Member since: Jul 12, 2016

To be honest most people I know with a smartwatch want it for alerts while working a job they aren't supposed to carry their phone on them. I wore Samsung's Gear 2 Neo all of 2015, quit using it early 2016 and haven't had much desire to replace it.

7. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

As long as they all the best things the S3, and Apple Watch does, I'll continue to embrace them. Those two watches are tops to me. In features and functionality. I love how my S3 logs my fitness metrics, and I love how the Apple Watch warns you of an at rest 120hb. These wearable actually pack some serious tech.

8. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

I wonder how you feel wearing two watches.

10. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

I dont know if you're being a dumb ass, or you're just stupid. Everyone here knows I use iOS and Android (love both), but prefer android. I also easily make the money to afford both, and the phones that compliment them. Notice dummy, I said "my" S3, and "the" Apple Watch, as I currently don't own an Apple Watch. Kindly see post 9

11. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

You said all the s**t but didn't answer what I asked. Eh! I'm not surprised, that's what you do here.

12. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Well dumb ass, if you'd put a question mark, I'd have answered the question.You put a period. Boy you are stupid...aren't you?

14. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

Question mark on that sentence? You're dumb ass here, darkkjedii. And Eh! I'm not surprised, you really are.

15. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Ask, means to question....nevermind lol. I'm done responding to you. I'd like to avoid a headache. Kiko, we have another one to deal with.

16. NateDiaz

Posts: 1092; Member since: Mar 03, 2018

"I wonder how" is already an example of indirect quotation that means something that doesn't look like a question but is actually a question. Well, forget it, you won't understand, questions give you headache.

18. Sparkxster

Posts: 1240; Member since: Mar 31, 2017

Have you ever thought about trying the Fitbit Ionic?

21. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Haven't given that one any thought, my S3 is great.

20. midan

Posts: 3097; Member since: Oct 09, 2017

"Report: Consumers are now embracing the smartwatch" Headline should be more like Report: Consumers are now embracing the Apple watch

22. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Lot more smart way he's out there, than the Apple Watch, and the gear series is better.

30. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Smart watches.

24. japkoslav

Posts: 1539; Member since: Feb 19, 2017

I am really surprised. So many smartwatches sold, yet most of them are pretty bad software and hardware wise. I used Pebble and now I am using Xiaomi Huami Bip, I have no idea why would anyone use watch ... even smartwatch if it has like 1-3 day battery life and not always-on display.

28. ibap

Posts: 871; Member since: Sep 09, 2009

The situation with the Apple watches is the same as with the phones - rather like having to wear a brand of jeans or sneakers. How many other products do people line up to buy the new version each year? With the iPhone X though, they may have pushed their customers too far. Smartwatches in general have become more available and somewhat less costly, and if you don't own an iPhone the choices have grown. Improvements in all of them, including more water resistance and lower cost, will continue to grow the ranks of users.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.