Report: Consumers are now embracing the smartwatch

Report: Consumers are now embracing the smartwatch
The other day, we told you that based on IDC's research, 115.4 million wearables shipped last year. A report published today based on IDC data, reveals that last year 32.7 million smartwatches were sold. That is an increase of 60% year-over-year; the average price of a purchased smartwatch was $380. Apple led the way by delivering 17.7 million units of the Apple Watch. Sales of the device surged following the release of Apple's stand-alone Series 3 cellular connected timepiece.

So what's driving consumers to buy smartwatches in increasing numbers? Health-conscious consumers apparently love the ability of devices like the Apple Watch to track advanced health and fitness metrics. In addition, those who started wearing low-priced fitness bands are making the move to more expensive intelligent timepieces. To that end, Fitbit introduced its first smartwatch last year, the Ionic. But sales did not ignite due to a lack of apps and what the manufacturer calls  an "aggressive promotional environment." But sensing that consumers are moving to the more expensive device, Fitbit plans on working hard to develop more apps for Fitbit OS, and is prepping new smartwatch models to launch in 2018.

The smartwatch has come a long way since 2015 when shipments totaled less than 20 million worldwide, and represented just 1% of global smartphone deliveries. Last year, global smartwatch shipments were equal to 2.1% of smartphone shipments worldwide.

Smartwatch shipments and Apple Watch deliveries have been growing

Smartwatch shipments and Apple Watch deliveries have been growing


source: WSJ

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32 Comments

1. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

Eh! I'm not surprised, Apple Watch 3 took the smartwatch game to whole new level.

19. Feanor

Posts: 1292; Member since: Jun 20, 2012

The Apple Watch is the only smartwatch that cannot display the time at all times, it cannot download new watchfaces and it even doesn't have a keyboard. I'd say it's one of the worst smartwatches but Apple enjoys such a brand loyalty and such positive coverage by journalists that people get brainwashed about Apple's products. Yes, the iPhone is a good phone, the iPad is a good tablet, but if any other manufacturer made such a square, geeky smartwatch that cannot even keep its screen on, the press and market would shun it completely.

27. Leo_MC

Posts: 6405; Member since: Dec 02, 2011

And what should one do to see the time on a Apple watch? I had no problem seeing the time, I could download any watch face I wanted, I was able to send messages; I'm not going to get a smart watch anytime soon, but I tested some of them and for me it's clear that there's only one logical choice if one wants the best product. Are you sure you're talking about an Apple product?

29. Feanor

Posts: 1292; Member since: Jun 20, 2012

One to see the time on an Apple Watch has to raise their arm to activate the screen. However in order for the screen not to get activated accidentally all the time, the movement has to be unnaturally pronounced. The rest of the time the screen is a dead black. With Android Wear watches as well as Samsung Gear you can choose to have the watch in low power on mode all the time which means that you can glance at all times the screen without having to bring it almost up to your face. Also that means that there is always some graphic on screen. And yes, I am sure I am talking about an Apple product. Your disbelief about my questioning Apples infallibility proves my point. Yes, Apple can have bad products. Problem is no one will realize. I compared my already two year old TAG Heuer Connected with my friend's Apple Watch 3 and there are things that I can do with my watch that Apple Watch cannot. My much newer Huawei Watch 4G is on an entirely different level.

31. Leo_MC

Posts: 6405; Member since: Dec 02, 2011

You mean, in order to look at the time, I have to point the watch in the direction of my eyes?! Men, that's a shocker, because up until the Apple Watch I used to use a mirror to reflect the watch face and another mirror to reverse the image in order to see the time... So far, all the smartwatches I've used (AW included) proved to be useless toys most of the time - I have said it in the past and I will say it again - but neither AW, nor other good sw are having your imaginary problems.

32. Deadeye37

Posts: 287; Member since: Jan 25, 2011

I will have to agree with Feanor. The always on screen is soooooo much more convenient. I had a Moto 360 that operated the same way the Apple Watch operates. The screen is black until I flicked my wrist to see my watch. That got old while I'm driving and just want to glance at my watch without having to do that flick, or typing on the keyboard and just glancing at the watch, etc. From an aesthetic perspective, having a watch face viewable at all times looks better than a black screen. The watch faces are another thing I find is very limited. The Apple Watch has a limited number of watch faces which only Apple can create. My Android Wear watch (Huawei Watch 2) allows me to download all sorts of watch faces. I use WatchMaker to create my own watch faces and have several other watches that it automatically cycles through every few hours. I do hope that Google pushes more to enhance the Android Wear experience. There are a lot of things that Apple can do that Android Wear can't, and it would be nice to close those gaps.

2. gamehead unregistered

I own the Apple Watch Series 3. It's meh. Shouldn't be a penny over $150

3. kiko007

Posts: 7469; Member since: Feb 17, 2016

That's not for you to decide. The market has spoken... and it overwhelmingly refutes your statement.

23. Jrod99

Posts: 696; Member since: Jan 15, 2016

Finally pull the trigger and got a series 3. Could use some more watch faces but enjoying my purchase. Not worry about missing keyboard. How small would that be? Had a 100 dollar gift card so made the purchase more bearable.

4. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

Eh! I'm not surprised with that comment, your display picture shows you're an Android fanboy.

9. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

I owned the Nike series 3 sports loop. Although I loved it, I returned it cause of a wrist detection issue on the unit I purchased, and the two exchange models. With wrist detection on, I wasn't receiving any notifications texts, or calls. With it off, I got notifications texts, and calls, but no auto heart rate monitoring (only manual), stand reminders, fitness goal completion alerts either. You can go on Apple forums to read more about it. The Apple Watch is an awesome wearable, but not without is hiccups. My S3 works well in those areas, but has it's own hiccups as well...Nothings perfect.

25. gamehead unregistered

Funny. I dont even own a Android device atm, but keep speaking like you know what you're talking about.

6. therealestmc

Posts: 679; Member since: Jul 23, 2012

So why did you buy it? Only a dumb person would buy something that they think is overpriced.

13. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

I think hes lying, and trying to troll. He just joined a few hrs ago, has 6-8 posts, and each one is him talking smack.

17. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

I never said I own one. He's replying to gamehead.

26. gamehead unregistered

Because maybe I got it as a gift? Just stfu

5. L0n3n1nja

Posts: 1511; Member since: Jul 12, 2016

To be honest most people I know with a smartwatch want it for alerts while working a job they aren't supposed to carry their phone on them. I wore Samsung's Gear 2 Neo all of 2015, quit using it early 2016 and haven't had much desire to replace it.

7. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

As long as they all the best things the S3, and Apple Watch does, I'll continue to embrace them. Those two watches are tops to me. In features and functionality. I love how my S3 logs my fitness metrics, and I love how the Apple Watch warns you of an at rest 120hb. These wearable actually pack some serious tech.

8. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

I wonder how you feel wearing two watches.

10. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

I dont know if you're being a dumb ass, or you're just stupid. Everyone here knows I use iOS and Android (love both), but prefer android. I also easily make the money to afford both, and the phones that compliment them. Notice dummy, I said "my" S3, and "the" Apple Watch, as I currently don't own an Apple Watch. Kindly see post 9

11. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

You said all the s**t but didn't answer what I asked. Eh! I'm not surprised, that's what you do here.

12. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

Well dumb ass, if you'd put a question mark, I'd have answered the question.You put a period. Boy you are stupid...aren't you?

14. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

Question mark on that sentence? You're dumb ass here, darkkjedii. And Eh! I'm not surprised, you really are.

15. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

Ask, means to question....nevermind lol. I'm done responding to you. I'd like to avoid a headache. Kiko, we have another one to deal with.

16. NateDiaz

Posts: 1082; Member since: Mar 03, 2018

"I wonder how" is already an example of indirect quotation that means something that doesn't look like a question but is actually a question. Well, forget it, you won't understand, questions give you headache.

18. Sparkxster

Posts: 1156; Member since: Mar 31, 2017

Have you ever thought about trying the Fitbit Ionic?

21. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

Haven't given that one any thought, my S3 is great.

20. midan

Posts: 2557; Member since: Oct 09, 2017

"Report: Consumers are now embracing the smartwatch" Headline should be more like Report: Consumers are now embracing the Apple watch

22. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

Lot more smart way he's out there, than the Apple Watch, and the gear series is better.

30. darkkjedii

Posts: 30789; Member since: Feb 05, 2011

Smart watches.

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