Video puts the kibosh on a pure sapphire screen for the Apple iPhone 6?
posted by Alan F. / Jul 19, 2014, 3:51 AM
With a score of 9 on the Mohs scale of relative hardness, sapphire can be scratched only by a harder material. In the case of sapphire, that would require something with a score of 10, such as a diamond. Since the sandpaper did scratch the purported iPhone 6 screen, there are a few possibilities. Ming-Chi Kuo of KGI Securities suggests that because of cost, only the 64GB version of the 5.5 inch Apple iPhone phablet could take advantage of the material. Considering that the panel that scratched in the video below has a 4.7 inch screen, Kuo's theory is still alive.
Another possibility is that Apple will not use sapphire at all for the iPhone 6. Or perhaps the front panel being tested is a fake, and is not the legitimate part. One last possibility brought up on the video, is that while the display might not be made of pure sapphire glass, it could be made of a composite material that is harder than Gorilla Glass, but not as strong as sapphire.
We haven't seen an iPhone lost in a bar since the Apple iPhone 4s was picked up off the floor of Cava 22 in San Francisco, so we are due. If that doesn't take place again this year, we will have to wait for Apple to unveil the next iteration of the iPhone, to find out what material is being used on the screen. That should take place in September.
source: MarquesBrownlee via AppleInsider
Posts: 1411; Member since: Sep 29, 2012
That Arrow took out that Sapphire glass like it was monkey glass. Gorilla gone wild. O.o
posted on Jul 19, 2014, 4:02 AM 9
Posts: 1280; Member since: Feb 27, 2014
I don't think gorilla glass will be replace soon , sapphire is good but the price here and availabilty to mass produce is not there. I'm still betting gorrilla glass will be here for a long time.
posted on Jul 19, 2014, 5:13 AM 2
So what's the point of this so called sapphire glass? It scratches less than GG3 but still scratches plenty. What won't scratch that 'composite' sapphire probably also won't scratch GG3. If this is really the sapphire that Apple uses then I'm hugely dissappointed. Kudos to MKBD for the informative video.
posted on Jul 19, 2014, 1:18 PM 3
Posts: 5498; Member since: Aug 05, 2011
One of the reasons why I think that Apple chosen Sapphire Glass is because word Sapphire sounds "load" so it is good for marketing because tech incompetent consumers will be thinking that it is made of real Sapphire while it is not. :)
posted on Jul 19, 2014, 6:27 PM 4
Exactly! Just like 'Retina Display' is lower resolution to all of its rivals but ordinary consumers are too naive to know the difference, rather they believe Apple's efforts in that regard to be superior than that of the competition.
posted on Jul 19, 2014, 6:43 PM 2
Posts: 1037; Member since: Sep 03, 2012
to be honest, it's very difficult for anyone to find the difference(retina vs full hd or higher) unless you knew the specs beforehand. and sapphire glass is different, it is more scratch resistant than gorilla glass so it's not like a retina display vs 1080p(or higher)...it's not pure sapphire but that would make it less prone to shattering. most of the regular customers don't care about the specs(even the regular android customers), they are more interested in the end result, they don't care if it's sapphire or something else...all they want is a screen that is less prone to scratches.
posted on Jul 20, 2014, 10:40 PM 0
My point was that it still scratches badly enough. The 'reduction' in scratching is too negligible to promote as an improvement. If this rumors is true then Apple WILL market it as a huge improvement and undiscerning consumers will swallow it wholesale. Consumers do care about about the end result, and often but not always, spec correlates to a better result. That's why the iPhone uses better processors every year, Apple brags about higher capacity battery for battery life improvements. Then there are some or many consumers who simply pretend they care about a better end result when the end result is worse than the competition, they refuse to acknowledge this. These are called fanboys, and a good example is the iPhone battery life. It is worse than most direct competitors. Another example is the IP rating on some phones. Makes a huge difference to the end result, but some people will not acknowledge this until their favourite company embraces this. Another example is higher detail in pictures taken with a high MP camera. So often, spec does correlate into a better end result. I for one was hoping Apple would lead with pure sapphire, so the rest of the market would have done the same.
posted on Jul 20, 2014, 11:10 PM 1
Posts: 1037; Member since: Sep 03, 2012
Pure sapphire is more brittle and expensive so it would have been a bad idea. Every company has fanboys but I am talking about the regular users. Spec does correlate with the end result many times and so does this new sapphire display on the iPhone when compared to gorilla glass but not always and it's the end result and the customer support that matters the most. Even if they would have added a pure sapphire display... Only some apple fanboys on the internet would have bragged about it, most of the regular apple customers wouldn't have cared about it. When the devices with a7 processors were released, some apple fanboys bragged about the fact that it was a 64 bit processor and apple was the first to introduce phones with 64 bit processors...when some articles suggested that 64 bit isn't useful when you only have 1gb ram ..then many readers started liking it even more because it was so fast even though it wasn't running at it's full potential. But neither the regular users didn't care about it...they were more interested in the fingerprint scanner. If the rumors happen to be true then it's the screen size that would make more headlines than the material used for the screen.
posted on Jul 21, 2014, 6:43 AM 0
Posts: 157; Member since: Jan 29, 2013
It's crazy how expectations affect our view. I mean factually it's harder than the Gorilla Glass, which is a welcome improvement, but just because people are expecting sapphire, I can foresee many of them would still get disappointed.
posted on Jul 19, 2014, 4:57 AM 0
Posts: 17093; Member since: Jun 17, 2009
Harder, but more brittle. But I think only a small percentage of people are even aware is the sapphire rumor. Some of them may be disappointed if it doesn't pan out, but numerically it won't be a lot of people. And Apple has a rabid core audience who simply cannot be disappointed by anything they do. Again, it's a small portion of their overall base, but it's a very vocal one. They'll be proselytizing on forums like this about how is the best screen possible no matter what its made from.
posted on Jul 19, 2014, 8:09 AM 6
Posts: 140; Member since: Nov 26, 2011
People underestimate the power of sand! Ceramics can also easily scratch sapphire.
posted on Jul 19, 2014, 6:25 AM 4
Posts: 4146; Member since: Nov 02, 2012
I use ceramics to sharpen all my knives, I collect.
posted on Jul 19, 2014, 3:05 PM 0
Posts: 1; Member since: Jul 19, 2014
I want a dollar for every publication about the iPhone 6 which make everyday here! :)
posted on Jul 19, 2014, 7:12 AM 2
Posts: 483; Member since: Feb 28, 2014
That's why I like Marques Brownlee .
posted on Jul 19, 2014, 8:04 AM 2
Posts: 4562; Member since: Mar 13, 2014
He's an Android, Fandroid guy. I like him.
posted on Jul 19, 2014, 10:19 AM 0
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