Vevo to shut down its iOS and Android apps to focus on YouTube

Vevo to shut down its iOS and Android apps to focus on YouTube
Vevo is shutting down its iOS and Android streaming music video apps over the next few weeks. The company also offers a website for music video streaming that it is shuttering. The decision to close the apps and website came after Vevo's top brass came to the conclusion that people simply go to YouTube when they want to watch a music video. YouTube has recently made some changes itself, recently launching YouTube Music and YouTube Music Premium (replacing Google Play Music) for those who want to stream music videos.

Deciding that they would rather switch than fight, Vevo will now focus on streaming its videos on, where else, YouTube. Those using the Android or iOS versions of the Vevo app will stop receiving notifications when new music videos are added to Vevo's library. However, those with a Vevo playlist will be able to port it over to YouTube once a special tool is disseminated to users. Vevo apps on some smart TV services will continue to live on.

Vevo will also remain the primary seller of advertising on all of its distribution platforms. This includes sponsored video premieres

Vevo is an abbreviation for "video evolution" and debuted on December 8th, 2009. The company was originally created as a joint venture between the music industry's big three, Universal Music Group, Sony Music Entertainment, and Warner Music Group.

source: Vevo



1. libra89

Posts: 2298; Member since: Apr 15, 2016

I actually forgot that Vevo had apps but the focus on YouTube makes sense.

2. audibot

Posts: 649; Member since: Jan 26, 2017

never heard of it i guess thats what happens sony when you dont try hard to sell your phones in the biggest and most influential markets in the world

3. TheOneSilveriusXZP

Posts: 64; Member since: Jul 01, 2017

Dude, the decision of Vevo discontinued their in-house website and their Android and iOS application was by their own decisions as YouTube has been their main syndication all the time, not because of Sony Xperia phones doesn't sell well, as SME division , UMG and WMG joint-venture decision, not on their Mobile Communications division decision. Sure, Sony usually interconnected their one with others by their HQ if needed and Vevo could be their chances But since Vevo it's joint-venture of those big 3 record companies, I could led unfairness if Sony take it too far, unless there's some decisions that could be changed. So, they decided not to do it. Not to mention Vevo website and application doesn't work all places for reasons.

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