Verizon waves the full phone price stick to those who want to keep their unlimited data plan carrot

Verizon dangles the full phone price bait for those who want to keep their unlimited data plans
Verizon has been dealing with the fallout of CFO's Fran Shammo quick remarks at an investor conference that Big Red plans to weed those with grandfathered $30 unlimited data plans out this summer.

The carrier was quick to send an email explaining that things will happen gradually, and nobody will be forced to drop their unlimited plan. If customers want to keep their unlimited option, however, they will have to pay full price for a new handset, which for the high-end iOS and Android phones is often north of $600. Those who want subsidized $199 phones will have to wave goodbye to their unlimited option. 

Verizon's spokesperson Brenda Raney chimed in: "Customers won't be automatically moved to new shared data plans. If a 3G or 4G smartphone customer is on an unlimited plan now and they don't want to change their plan, they won't have to do so". Over time, however, when those contracts expire, everyone will have to move up to the tiered structure. Here's the full statement:
source: NYT

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