Verizon tops J.D. Power customer survey for fourth consecutive time

Verizon tops J.D. Power customer survey for fourth consecutive time
“Big Red” keeps the top spot in J.D. Powers & Associates’ semi-annual survey about the full-service wireless carriers.

There was some shifting amongst the other three national players however, AT&T took the number two spot, scoring just slightly below Verizon. The United States’ number one and two carriers by size also scored above the industry average as well. Sprint and T-Mobile did not fare quite as well, scoring at a distant third and fourth respectively and below the industry average.

What contributed to the outstanding showing of the two larger carriers? The shared data plans believe it or not. J.D. Power pointed out that the shared data plans have been well received and the satisfaction levels of customers who adopted the new plans scored even higher. Spending per household was also up about $30 per month, perhaps accommodating new smartphones being added to plans recently. Verizon offered some credit to its efforts to make a strong social-networking presence as part of its image.


The scores are measured out of a possible 1000. Verizon scored 766 and AT&T 759. The industry average was 755. Sprint and T-Mobile scored 746 and 715 respectively. J.D. Power & Associates also surveyed consumers of pre-paid services. MetroPCS took the top spot with a score of 733 with Virgin Mobile right behind at 729.

The surprises with the newest survey are AT&T and T-Mobile. AT&T historically has not done as well, and T-Mobile USA is widely regarded for having very good customer service. Are the times changing?

source: CNET

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18 Comments

1. Desmund

Posts: 74; Member since: Nov 01, 2012

Well they offer more phones that's for sure lol. Still though out of all well the Big 4 if I had the money I would possibly switch to Verzion more than likely. AT&T does piss me off a good bit of the time.

2. wendygarett unregistered

Because AT&T offers L920 and Verizon offers wp8x that's why, and t-mo only offer android and android only... Discrimination is bad regardless how good your customer service is :)

3. wendygarett unregistered

And let's hope nexus 4 and blackberry z10 drives t-mo satisfaction :)

4. g2a5b0e unregistered

Incorrect. AT&T also offers the 8x & so does T-Mobile. T-Mobile has multiple Windows Phones, not just Android & they will soon be offering the iPhone also.

8. wendygarett unregistered

Oops, I guess my point us invalid then :p

13. darkkjedii

Posts: 31607; Member since: Feb 05, 2011

Does Tmobile carry the largest selection of windows phones?

14. g2a5b0e unregistered

AT&T does.

17. darkkjedii

Posts: 31607; Member since: Feb 05, 2011

K thanx

18. metalpoet unregistered

If only AT&t had 4G LTE in my area I would maybe....JUST MAYBE switch simply because AT&t seems to have the best relationship with manufacturers because they carry the most phones and they usually get them first as well. But going from verizon to at&t i wouldnt save any money at all so i would still be pissed off every month with my wireless bill...

12. darkkjedii

Posts: 31607; Member since: Feb 05, 2011

AT&T carries the 8x also Wendy.

5. jroc74

Posts: 6023; Member since: Dec 30, 2010

Verizon and AT&T are close. In my experience as far as service area....I belive it. And T Mo is last where I am for service. But for overall reception.....in my area its Verizon and AT&T. AT&T might actually be a lil better. As you can see.....we cry n moan about Verizon prices...but ppl are paying that money for a reason.

6. XPERIA-KNIGHT unregistered

you just said that at&t might be a lil better than verizon, but are the prices the same?

7. wendygarett unregistered

I thought you are the Verizon user?

9. jroc74

Posts: 6023; Member since: Dec 30, 2010

Depends on what I get. In some cases Verizon was a lil cheaper than AT&T for the same services, same GB of data. I have a 3 line family plan. One unlimited data, one with 10GB, one with 2GB. And I already had unlimited talk n text before Verizon switched to the Share Everything plans.

10. jroc74

Posts: 6023; Member since: Dec 30, 2010

And...if I were to switch to the Share Everything plans from Verizon...I would save money. I would have to give up unlimited data tho...

11. darkkjedii

Posts: 31607; Member since: Feb 05, 2011

Wow AT&T has come from dead last to a close 2nd, not bad.

15. corporateJP

Posts: 2458; Member since: Nov 28, 2009

Somebody finally woke up at their HQ after six years of last-place finishes.

16. corporateJP

Posts: 2458; Member since: Nov 28, 2009

All four carriers have some serious swiss cheese going on in one way, shape, or form. It all comes down to picking your poison: service coverage or superb customer service, the better you expect the higher you might be paying. As well, you can tell T-mobile is still paying for the "I don't care anymore, I might be losing my job" attitude that their customer service reps had due to the proposed merger. Somebody might want to resend them the corporate internal memo letting them know the buyout is off. Also, Tracphone, Straight Talk, and Net 10 are all owned by AmericanMovil. Yet, they're all over the boards. Maybe they should consolodate their call centers and train their reps better?

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