Verizon to offer free content, too, countering T-Mobile's Netflix and AT&T's HBO offers

Verizon to offer free content, too, countering T-Mobile's Netflix and AT&T's HBO offers
Verizon's CEO Lowell McAdam appears pretty nonplussed by the free Netflix streaming deal of T-Mobile, and AT&T following suit with HBO in its turn. To wit, the boss recently sat down for an interview, and wagered to guess: "I don't know that you have to give away something that has value in order to sell your service. That's the edges we're going around at this point. ... At the end of the day, customers will buy based on their experience, doing what they need to do, not whether they have Netflix or not."

He certainly has a point, as all the Netflix streaming in the world won't help you in a rural area where only Verizon offers decent coverage, yet the newly-minted offers of the competition have apparently gotten under his skim, as Verizon's CEO let out that something similar is in the works for its own customers, too. In an appearance on a Goldman Sachs conference, he mentioned that Verizon is putting together a "content deals that we like that will not only play across the Oath assets but play across mobile and play across Fios as well." 

The Oath unit was created after Verizon's purchase of AOL and Yahoo, so there are plenty of content gems to be found there, not to mention Verizon's exclusive NFL streaming rights. The best part is that Lowell McAdam mentioned how its own media content offer will shape up "sometime before the end of September." With millions of users up for upgrades to the new iPhones and other seasonal flagships, Verizon obviously wants to capitalize on the tide without having to outright buy the content providers.

source: Fortune

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10 Comments

1. tedkord

Posts: 17356; Member since: Jun 17, 2009

Probably their crappy go90 service.

3. WakaFlakaD

Posts: 576; Member since: Apr 30, 2011

Go90 isn't that bad. Live soccer is a plus for some

4. 14545

Posts: 1835; Member since: Nov 22, 2011

Ha, I was thinking just the same. That's usually Verizon's version of "giving the customer something". We all know what they offer won't be worth a d...mn.

7. tedkord

Posts: 17356; Member since: Jun 17, 2009

Well they do give NFL mobile free, which I do actually use quite a bit. Unfortunately, you can't mirror the live games to a bigger screen, like a tablet. So lately, I fall back on my Slingbox for that.

8. WakaFlakaD

Posts: 576; Member since: Apr 30, 2011

I believe you can. We mirror the Sunday games from a Samsung Tab S2 to our 48in TV

9. 14545

Posts: 1835; Member since: Nov 22, 2011

I'll give you that. But given how tight fisted they are when it comes to their customers in general, I would be surprised if we got anything else worthwhile.

2. skymitch89

Posts: 1452; Member since: Nov 05, 2010

The only thing that I really would like to see Verizon offer is offering music streaming services like Pandora, Spotify, Apple Music, & Play Music that don't count against your data. For me, Pandora is the biggest user of my mobile data.

5. 14545

Posts: 1835; Member since: Nov 22, 2011

I would just like to see their customer service get back to where they were pre-2011. The introduction of the iPhone was by far the worst thing to ever happen to this company. IMO, their customer service has taken a crap since introduction. They should also give you reasonable data limits for what we pay.

6. NarutoKage14

Posts: 1324; Member since: Aug 31, 2016

Or better yet just increase the basic data bucket per line to 20GB.

10. Pierce

Posts: 1; Member since: Dec 17, 2017

Could only read the first paragraph. Nonplussed means utterly confused. What was the guess he wagered? He explained a plan...

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