Verizon reportedly offers to install apps on subscribers' phones at $1 to $2 a pop

Verizon reportedly offers to install apps on subscribers' phones at $1 to $2 a pop
If you're a Verizon customer, your handset might become a target for companies willing to pay the carrier to have their apps loaded on Big Red's handsets at $1 to $2 a phone. According to a report published in AdAge, Verizon started approaching financial and retail firms late last year with this idea. At the pricing discussed, and with millions of phones potentially involved, this could turn into a big money maker for the nation's largest carrier.

Verizon has offered to pre-load these apps on Android phones only. Google allows carriers to customize Android while Apple has iOS locked down. The apps would be installed on new phones the first time that the handsets and software are activated. Verizon has 75 million postpaid accounts using smartphones, and 10 million new handsets are activated each quarter.

The apps being promoted with this campaign will see a huge surge in installations. But there is no guarantee that any of these apps will be opened by Verizon customers. One ad executive, who is not fond of Verizon's offer, says that there is nothing that prevents Big Red customers from deleting these apps without opening and activating them. And that is the risk that these businesses take when agreeing to sign up for Verizon's plan. Verizon could eventually promise companies that their apps will be targeted to certain demographics, but that is something not being offered right now.


Before actually launching this program, Verizon needs to take into consideration the backlash it will have to face from subscribers who are already up in arms about the carrier's bloatware.

source: AdAge

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25 Comments

1. Scott93274

Posts: 6040; Member since: Aug 06, 2013

Simply one of the many reasons why I left Verizon...

10. KParks23

Posts: 733; Member since: Oct 13, 2010

Funny thing is there messaging app is not that bad.. but they load all this worthless crap on there that no sane person would use and actually pay for and that instantly make everyone dislike it.. I can almost guarantee that more people would use there apps if they didn't cram them down our throats!

19. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Me too.

2. AlikMalix unregistered

That walled garden sounds just fine to me right now.

11. tedkord

Posts: 17452; Member since: Jun 17, 2009

Not worth it. I just disable them through KNOX, problem solved.

14. Mxyzptlk unregistered

That doesn't apply to everyone.

20. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

So. Not all phones are in a wall garden. Right?

15. Mxyzptlk unregistered

That walled garden doesn't take the crap from carriers. This just shows you how awful Verizon is.

3. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

At the rate Verizon is going, they'll probably end up slapping logos on the phone's bodies as well to the point they'll start looking like a NASCAR racecar. Nothing like selling out your customers to make a buck. That's why I'll stick with unlocked devices. I may lose access to some services like wifi calling, but I'll be damned if I let Verizon get their grubby hands on any of my phones going forward. If it gets worse, it may be time to switch carriers. Hopefully T-Mobile adds towers in my area soon.

5. camera531

Posts: 346; Member since: Jun 30, 2012

I finally left Verizon for AT&T, which is the only true "world standard" GSM network in the US. It's compatible with just about every unlocked phone out there. And it's network, overall, is very close to Verizon's. If you're in a big city like I am, it's identical...

6. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I have a Nexus 6p, which is universally unlocked for the US (GSM and CDMA), so that's not an issue. And I live nowhere near a large city, Verizonshare n has the best coverage in my area, AT&T is a somewhat distant second. T-Mobile is available about 40 miles away, and Sprint is nowhere near here, which is why I've stuck with Verizon to this point. IMHO, Verizon and AT&T are pretty much the same, costs roughly the same, have the same business ethics, the only benefits I could see in AT&T's favor is better device selection and faster data speeds, otherwise they're a tossup for me.

21. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I don't know where you live, but my experience is ATT is terrible in Chicago. I purchase the phones for our Project Managers. It is a perk for them to insure they can always be reached by our customers that they work with. They are all on ATT. They all complain about having full bars and yet calls will drop, or have interference. I tease them and say, well its because you have n iPhone, because the 2 people we have that have Android's on ATT, haven't complained. But my experience is they are so slow. Their LTE is terrible compared to VZW. Granted, there have been times where my ATT iPhone had faster speeds vs my Verizon iPhone, but not right in the city. In the city VZW is way faster. With an ATT phone, I load a webpage and it seems to take forever while on VZW its almost instant. T-Mobile is faster at loading media content than both, but then with typical webpages it can be very slow. But I hate what VZW does to their phones. Like I saw a video yesterday that says, VZW pulled Samsung's Cloud app off the Note 7 and subbed it with their own. That's BS and that should be considered anti-competitive because you took away my choice. The OEM places a product as an option, you should place your as an option and I should choose Though I had no plans to use Samsung Cloud service, taking away my choice is wrong and is why I moved my personal lines from VZW.

23. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I live about 90 miles from the center of South Dakota. I haven't tried AT&T myself, but friends and family members who have them say where we live the service isnt great.

22. Sprissy

Posts: 193; Member since: Feb 11, 2012

I left Verizon once for AT&T, but it didn't last long because everyone around me with Verizon had service when I didn't....I will say though that Verizon's coverage isn't as good as it was a couple years ago, I drop calls now in places where I never use to.

4. gs200

Posts: 64; Member since: Jun 09, 2015

Yet another reason to go Nexus or Motorola. Break free!

7. L0n3n1nja

Posts: 1581; Member since: Jul 12, 2016

Motorola on Verizon has the bloat too, need a non carrier unlocked phone.

16. lyndon420

Posts: 6861; Member since: Jul 11, 2012

Agreed. My Nexus 6 through Rogers came with no carrier bloatware whatsoever. My earlier Android phones had a couple apps preinstalled but not this one.

8. ibend

Posts: 6747; Member since: Sep 30, 2014

can't people sue something like this? google get sued for including their (most likely useful) apps inside their own OS, while this one literally filling your new phone with junk, lol...

13. joevsyou

Posts: 1093; Member since: Feb 28, 2015

i wished, if you think about it carriers already been loading their apps on to the phones, they go in and remove features that they don't like, make people wait months for updates

9. L0n3n1nja

Posts: 1581; Member since: Jul 12, 2016

Verizons data plans are so expensive I actually just got a T-mobile prepaid plan because it offers unlimited steaming, and they've got better coverage where I work. Still have Verizon but I was able to drop the data plan enough I'm saving money while rocking 2 phones. Lol Now I've got one to use as a home phone number for all the businesses and people I'd rather not give my cell number to, plus I can use more data and pay less a month.

12. joevsyou

Posts: 1093; Member since: Feb 28, 2015

google really need to stop this s**t, I love android but carrier hands have way too much control and that makes me want to switch to an iphone.

17. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Verizon. Truly you know what you can do. Samsung? Use your clout and stop the carrier bloat. Don't care about hiding the apps. Removed the bloat. Good grief. What a crappy carrier.

18. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Have to be careful what you say about Verizon. PA will remove your comments. Looking at you PA. Then you let a dude bring up the 911 conspiracies unrelated to the article and didn't remove one of the many comments. Shame on you. Shame.

24. eN16HTMAR3

Posts: 253; Member since: Oct 08, 2013

LMFAO....This is already happening via DT Ignite. It installs new apps to your phone at any time w/o your consent. All this is old news. Been doing this for at least the past 4 mos. It's sad that these companies are so greedy they will infect their customer phones with all sorts of bloat and cleaner apps that do WAY MORE harm than good.

25. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Verizon pimping its customer base for money, again.

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