Verizon led the wireless industry in television ad spending during December
The top ad on Verizon, which cost the company $19.6 million to air, featured quadruplets, the Google Pixel, no data overages and Verizon's 4-line plan with 20GB of shared data. Big Red ran 21 ads during the month, spending $91.4 million to run them 12,732 times. The networks where you were most likely to catch a Verizon ad were CBS, NBC and Fox. The spots appeared most on NFL Football, College Football and NBA Basketball telecasts.
Following Verizon, AT&T was next, spending $46.5 million on 18 ads that were seen a total of 7,701 times. The nation's second largest carrier spent its ad dollars on ESPN, CBS and ABC. AT&T's most run ad ($17.3 million) was the one that showed a customer walking into the door of an AT&T store as he tried to be cool after picking up his Apple iPhone 7. The third largest television spender last month was T-Mobile. The carrier spent $44.3 million on 14 spots. These ads ran 8,463 times on NFL Football, College Football and Law & Order: Special Victims Unit. T-Mobile's most run ad in December revealed how a family of four could get an $800 pre-paid gift card by switching to T-Mobile, and trading in their smartphones.
Sprint was the fourth largest television ad buyer in the wireless industry during December, with MetroPCS fifth. Sprint spent $44.2 million on 16 spots, including $18.6 million on one ad featuring former Verizon spokesman Paul, who spots a parallel between Sprint's service and the cost of a Christmas tree. Pre-paid carrier MetroPCS ponied up $23.7 million on ten spots during December. That includes the $8.8 million spent on its most played ad, "Sidelines." A man's life has changed because he can hang on the sidelines of a football game for free if he dresses as a mascot, and he can get 4G LTE service for his handset at a price of only $30 a month from MetroPCS.
Check out all of the top ads in the video slideshow. You probably have seen every single one.