Verizon concept store is very Applesque

Verizon concept store is very Applesque
Regardless of how you feel about Apple as a company, the one thing you can't argue with is the exceptional design quality of everything Apple from the devices all the way up to the Apple Stores themselves. It's also one of the things that you rarely see competitors copying, because Apple design tends to be so unique. However, it looks like Verizon wants to make its stores a bit more Appley. 

Sure, the reality is that all Verizon has done to its stores is take out some clutter, add some empty space and some tables to display devices, but the overall effect is still quite similar to that of an Apple Store. The movement lines around the store are clearer. It's easier to get an understanding of where everything is from a glance. And, there are big visual splashes with posters on the walls. It's brightly lit, with clean white tables, and hardwood flooring. 

Overall, it looks quite good, and definitely an improvement over traditional Verizon store layouts. The first concept store, called "Evolution 2.0" (which is a name so ridiculous that we intend never to use it again), is in Toms River, New Jersey. The store is 3100 square feet and will have 21 full time employees. And, Verizon is also making the store completely paperless and have teaching workshops just like Apple Stores. 

As of now, this is just a concept store, and there's no guarantee that Verizon will continue the redesign in other stores, but frankly we hope that these changes make their way to more Verizon stores and more companies in general. There will undoubtedly be plenty of people to claim that Verizon and others are just copying Apple, but these are changes that make perfect sense, and really should become ubiquitous. Why wouldn't customers want stores that are easier to navigate, have more helpful options, and are less wasteful? It's just common sense. 

source: pocketnow


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50 Comments

45. iami67

Posts: 334; Member since: Oct 18, 2011

Who ever wrote this article needs to go back and measure the store lol. Its not as big as it looks the tables are very tiny. The 3100 sq feet it mentions is because this is a very old verizon store where they have a huge garage in the back where they used to install the car phones back in the days. Plus another huge room for the b2b reps that never come out front and a huge lunch room plus a conference room and a huge inventory locker. Im assuming there including all this in the 3100 sq ft. Im def glad i left that store before the change thou look how tiny the registers are. I guess verizon assumes only one person comes in at a time to buy phones since the seats are on top of each other and look very uncomfortable for customers. I guess they want you in and out as fast as possible which is why they all come and complain to my store about how pushy they are there since the change. Having 21 reps cant be good for business either every just burning threw customers that need help so they dont miss that new lin activation.

44. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

The apple religion is spreading!

34. TKFox007

Posts: 303; Member since: Nov 02, 2010

A lot of stores are starting to looks like this, there's a T-Mobile at a local mall that's set up exactly like an Apple store

29. kcombs

Posts: 275; Member since: Dec 15, 2010

lol that looks real close to my local Apple store.

20. taz89

Posts: 2014; Member since: May 03, 2011

basically anything that tries to keep design etc to the bare minimum is basically copying apple...ok

23. taz89

Posts: 2014; Member since: May 03, 2011

that means if apple come out with a apple tv that is a rectangle,slim and minimalistic they are copying all the other slim and minimalistic tvs out there lol just want to get that out

31. ardent1

Posts: 2000; Member since: Apr 16, 2011

Apple TV will be based on its prior computer monitor screens and it will be using SIRI -- you won't need a remote anymore. The remote control was the bottle-neck as well as recording TV shows for VHS when it came to the TV experience. In summary, the minimalist TV's that exist today trace their roots to the Apple computer monitors.

39. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Is it just me, or does anyone else hate the trend of everything going to voice. I'm cool with my remote and controller, and touch screen. Sure there are times voice is cool but I'll gladly stick to my google TV. IT's annoying enough that I can't say XBox with my Kinect hooked up, imagine what happens if someone in your house activates the device by wanting to search on their phone and they say "siri find pizza place" and then your computer stops what you're watching to do it, afterall there is no remote, so there's no toggle to acrtivate the device to listen. Not to mention if I want to channel browse (where you hit the up arrow on cable and you keep most of your screen but see other channels programs) I don't want to keep saying down over and over again like I'm a broken record.

41. remixfa

Posts: 14605; Member since: Dec 19, 2008

really? you really believe that? 1) Kinect was out long before Siri. I can already voice control my big screen 2) maybe you are not old enough to remember the time before remotes, but I am. remotes are a "bottle neck", they were an extreme extension of capabilities... without having to get your fat butt off the couch. 3) in summary TV's today can trace their roots back to the VACUUM TUBE, which had nothing to do with apple computer monitors. Great, now we really have iDiots thinking that apple invented the modern TV.. lolololol

28. dreammixer

Posts: 81; Member since: Feb 10, 2012

Not really its not that it's minimalist it's that they took the design queues from Apple stores. Look at the pictures and the Apple influence is obvious.

30. ardent1

Posts: 2000; Member since: Apr 16, 2011

The term is bauhaus -- aka less is more -- started around 1919 in Germany. Some bauhaus buildings can be cold and impersonal while others are just great living structures. Apple is user friendly with a minimalist-bent. SJ's biographer called it felicitous.

19. remixfa

Posts: 14605; Member since: Dec 19, 2008

I love how if the design is minimalist, its now applesque. open and clean design did not exist until Steve jobs made it so!!

15. frostyman91

Posts: 1; Member since: Feb 14, 2012

Consequences will never be the same

12. skymitch89

Posts: 1453; Member since: Nov 05, 2010

3100 sq ft? That's quite a bit of overkill and is like 4x the size of my place, and is a bit larger than some homes.

11. bossmt_2

Posts: 459; Member since: Oct 13, 2009

Verizon has been doing teaching workshops for years and had been moving towards paperless for years.

9. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

a lot of Verizon stores look like this around here in Orlando, FL. I swear the Verizon I went to get this Razr from has this exact layout. xD

8. gallitoking

Posts: 4721; Member since: May 17, 2011

changing everything again

6. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

The reality of the concept store is that Verizon needs the space to display their phenominal inventory of 4G phones; it has nothing to do with krApple. I'm in various Verizon stores all the time here in NYC and there is absolutely no similarity in Verizon Stores' layout to that of krApple Stores; Verizon Stores actually have phones that work on more than just iWiFi. This story is bogus.

32. Lucas777

Posts: 2137; Member since: Jan 06, 2011

maybe u shud go to new jersey where the store actually is… thats like saying i dont see any french people in china so they dont exist

46. aar0983

Posts: 51; Member since: Sep 26, 2011

Actually the store by my house has that same layout. They've had it for a while and when I walk in the last thing that comes to mind is apple. You can actually sit with the salesperson at their desk and it just makes customer feel pretty good. ( the store is in miami, fl )

47. Lucas777

Posts: 2137; Member since: Jan 06, 2011

there probably are some in miami.. thats my point, this guy is refuting the existence of such stores… and there is no doubt they are direct copies… the pictures look exactly like apple stores

48. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

the pictures look like Verizons that have already been around for a while. i'll even take pictures of the next one i go to to prove it. xD

49. Lucas777

Posts: 2137; Member since: Jan 06, 2011

but can u doubt they do not look exactly like apple ones? its laid out the same with products in the front with two rows of tables, bar like thing in the back for service, and accessories along the side… i think its great they are adopting apple's model as it is very clean looking

50. aar0983

Posts: 51; Member since: Sep 26, 2011

Look my point is that when you first walk in it does not strike you as a apple store whatsoever.

4. dreammixer

Posts: 81; Member since: Feb 10, 2012

I think companies need to find their own identities instead of copy Apple. One of the reasons Apple is so popular is they're unique.

5. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Apple isn't popular because it is unique. It's popular because it is easy to use and has the craziest marketing juggernaut around. Besides, every store should go paperless and give more services to help customers understand and learn to use the products. That's not "copying Apple", that's just smart business.

10. dreammixer

Posts: 81; Member since: Feb 10, 2012

You yourself wrote the layout of the store is Applesque. Apple does make great products true, but they also make unique products and they're not afraid to take chances. Verizon can go paperless without copying the design and layout of an Apple store. Microsoft tried the same thing recently by making their stores replicas of Apple stores. Also look at the tablet game and how many got into after Apple with the vast majority failing. Kindle fire has been successful by making a unique product and not necessarily trying to be like Apple.

13. downphoenix

Posts: 3165; Member since: Jun 19, 2010

actually the Kindle Fire was successful by giving you a lot of bang for the buck as far as the hardware to what you pay for it. And the amazon app store,kindle, etc. services helped give it a good ecosystem too.

14. gallitoking

Posts: 4721; Member since: May 17, 2011

so you are telling me it was not regarding specs? that the Kindle sold well.. are you hearing that Android?...

16. dreammixer

Posts: 81; Member since: Feb 10, 2012

Very good point Gallito. The best selling android tablet by far also has the worst specs.

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