Verizon concept store is very Applesque

Verizon concept store is very Applesque
Regardless of how you feel about Apple as a company, the one thing you can't argue with is the exceptional design quality of everything Apple from the devices all the way up to the Apple Stores themselves. It's also one of the things that you rarely see competitors copying, because Apple design tends to be so unique. However, it looks like Verizon wants to make its stores a bit more Appley. 

Sure, the reality is that all Verizon has done to its stores is take out some clutter, add some empty space and some tables to display devices, but the overall effect is still quite similar to that of an Apple Store. The movement lines around the store are clearer. It's easier to get an understanding of where everything is from a glance. And, there are big visual splashes with posters on the walls. It's brightly lit, with clean white tables, and hardwood flooring. 

Overall, it looks quite good, and definitely an improvement over traditional Verizon store layouts. The first concept store, called "Evolution 2.0" (which is a name so ridiculous that we intend never to use it again), is in Toms River, New Jersey. The store is 3100 square feet and will have 21 full time employees. And, Verizon is also making the store completely paperless and have teaching workshops just like Apple Stores. 

As of now, this is just a concept store, and there's no guarantee that Verizon will continue the redesign in other stores, but frankly we hope that these changes make their way to more Verizon stores and more companies in general. There will undoubtedly be plenty of people to claim that Verizon and others are just copying Apple, but these are changes that make perfect sense, and really should become ubiquitous. Why wouldn't customers want stores that are easier to navigate, have more helpful options, and are less wasteful? It's just common sense. 

source: pocketnow



1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yeah, Apple store designs are nice, until someone decides to break in. Their store layout helped a team of thrives clean one in New Jersey out in record time a few years back.

3. dreammixer

Posts: 81; Member since: Feb 10, 2012

Why do people have to find a negative in everything Apple does. Don't you have anything better to do?

7. gallitoking

Posts: 4721; Member since: May 17, 2011

I agree with you...

18. Sniggly

Posts: 7305; Member since: Dec 05, 2009

It's not really a negative. It's just a fun fact. I like the layout of Apple stores. Best Buy has a similar layout.

25. Paden

Posts: 262; Member since: Jul 07, 2011

"Yeah, Apple store designs are nice"... Nice! "...until someone decides to break in." Negative!

26. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Well, do you deny that the design of Apple stores makes them supremely easy to break in and swipe all their demo units in, like, ten minutes flat?

27. Sniggly

Posts: 7305; Member since: Dec 05, 2009

In fact, here's the news story, with video. They were able to smash the front window, run right in, go right down the tables and nail all the demos (because the magnetic chargers are easy to pop off the units) and run out. All within THIRTY SECONDS.

35. E.N.

Posts: 2610; Member since: Jan 25, 2009

You're really spending a lot of time explaining this "fun fact".

42. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

well why shouldnt he? he's got people arguing over something as simple and obvious that apple stores are too easy to break in to. Snigg gets a thumbs up from me

43. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

because apple is worse than microsoft? why wouldnt we wanna spend time watching apple fans get offended that their religion is being picked at. bow to the apple my friends

33. Mario1017

Posts: 336; Member since: Sep 04, 2011

Its not really an applesque design in the first place, Bell, Telus and Rogers stores in Canada have that exact same design (bit smaller) and its been that way for a while. This is nothing new at all

36. cybervlad81

Posts: 89; Member since: Apr 04, 2011

Back around 2000 there was a Gateway computer store in town with very similar layouts, more laptops and desktops of course, but very open, little clutter, etc. I don't know how long Apple stores have been around. Sadly I live in a technology behind area and we didn't get one here until about three years ago. Though I know Gateway stores were around way before 2000 but unsure if they used the same layout elsewhere, all this said to agree with Mario1017 that it is nothing new.

2. The_Miz

Posts: 1496; Member since: Apr 06, 2011

That has jack (censored) to do with the article.

4. dreammixer

Posts: 81; Member since: Feb 10, 2012

I think companies need to find their own identities instead of copy Apple. One of the reasons Apple is so popular is they're unique.

5. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Apple isn't popular because it is unique. It's popular because it is easy to use and has the craziest marketing juggernaut around. Besides, every store should go paperless and give more services to help customers understand and learn to use the products. That's not "copying Apple", that's just smart business.

10. dreammixer

Posts: 81; Member since: Feb 10, 2012

You yourself wrote the layout of the store is Applesque. Apple does make great products true, but they also make unique products and they're not afraid to take chances. Verizon can go paperless without copying the design and layout of an Apple store. Microsoft tried the same thing recently by making their stores replicas of Apple stores. Also look at the tablet game and how many got into after Apple with the vast majority failing. Kindle fire has been successful by making a unique product and not necessarily trying to be like Apple.

13. downphoenix

Posts: 3165; Member since: Jun 19, 2010

actually the Kindle Fire was successful by giving you a lot of bang for the buck as far as the hardware to what you pay for it. And the amazon app store,kindle, etc. services helped give it a good ecosystem too.

14. gallitoking

Posts: 4721; Member since: May 17, 2011

so you are telling me it was not regarding specs? that the Kindle sold well.. are you hearing that Android?...

16. dreammixer

Posts: 81; Member since: Feb 10, 2012

Very good point Gallito. The best selling android tablet by far also has the worst specs.

17. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

actually the Kindle Fire has some of the best specs. it's a good deal more powerful than your run of the mill Tegra II tablets like the Galaxy Tab 10.1 and the XOOM. the only ones more powerful are the Xyboards, the Prime and the Galaxy Tab 7.7.

22. remixfa

Posts: 14605; Member since: Dec 19, 2008

ya beat me to it again KK.. I'm losing my touch.. lol. omg it doesn't have a 1mpx camera like the ipad!! it must be junk!!! lol

24. gallitoking

Posts: 4721; Member since: May 17, 2011

wow coming form someone that has stated many times that pixels doesn't dictate the quality of a camera... which one is it remix...\ never said the kindle fire is junk... but the size and price is what made it popular not the specs... mr...

38. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

camera quality doesn't lie ENTIRELY in the megapixels. i'm sure what he meant wasn't that hard to figure out. both of those observations are true however it so happens the Kindle Fire is no slouch in the spec department either. Amazon has created a hard hitter with this Fire tablet that's for sure.

40. remixfa

Posts: 14605; Member since: Dec 19, 2008

Its also a tiny, crappy sensor. pixels dont mean image quality, but a 1mpx camera isnt good for much of anything.

37. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

xD le rofl. i must be in the groove. ;D

21. beatsandmelody

Posts: 109; Member since: Nov 01, 2011

Many high-end retailers strive for a very clean, well designed space. It's not like Apple is the only company that does that. Maybe tech retailer. But those aren't the only retailers in existence.


Posts: 2315; Member since: Jul 30, 2011

The reality of the concept store is that Verizon needs the space to display their phenominal inventory of 4G phones; it has nothing to do with krApple. I'm in various Verizon stores all the time here in NYC and there is absolutely no similarity in Verizon Stores' layout to that of krApple Stores; Verizon Stores actually have phones that work on more than just iWiFi. This story is bogus.

32. Lucas777

Posts: 2137; Member since: Jan 06, 2011

maybe u shud go to new jersey where the store actually is… thats like saying i dont see any french people in china so they dont exist

46. aar0983

Posts: 51; Member since: Sep 26, 2011

Actually the store by my house has that same layout. They've had it for a while and when I walk in the last thing that comes to mind is apple. You can actually sit with the salesperson at their desk and it just makes customer feel pretty good. ( the store is in miami, fl )

47. Lucas777

Posts: 2137; Member since: Jan 06, 2011

there probably are some in miami.. thats my point, this guy is refuting the existence of such stores… and there is no doubt they are direct copies… the pictures look exactly like apple stores

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