Updated numbers: Beats Music now has 250,000 subscribers

Updated numbers: Beats Music now has 250,000 subscribers
The general thinking says that Apple may have purchased Beats partially for its music subscription service, but the product was certainly not the main reason why the massive $3 billion deal has been made. The proof is in the numbers. Beats Music only launched three months ago, and in that time, it has built up a subscriber base of 250,000 users.

The information came from Beats co-founder Jimmy Iovine during the Re/Code Code Conference last night, the same time as Iovine essentially said that Apple headphones are crap. Industry analysts had recently estimated that Beats Music had 200,000 subscribers, which seems close enough to the truth, but the more telling bit of analysis was that the vast majority of those subscribers have come from Beats' deal with AT&T. Beats hasn't been able to build much of an audience outside of that partnership, which could hint at why (aside from the $3 billion) Beats decided it was a good idea to sell to Apple. 

Apple has a marketing army, and a huge customer base already established in iTunes and the iPhone, so it should be an easy pitch to get those users to give Beats Music a try. Apple has yet to talk much about the plans, but we have already seen the trial period for Beats Music extended, which could help capture more subscribers. Of course, there is still a long way to go before catching the current market leader, Spotify, which has 40 million active users and about 10 million paid subscribers. 

source: Re/Code

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9 Comments

1. PBXtech

Posts: 1032; Member since: Oct 21, 2013

It'll reach a million by the end of next month, easily. Wouldn't be surprised to see it hit 10 million by the end of the summer.

5. HASHTAG unregistered

Maybe half, but definitely not a million.

7. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Because Beats is now "magical".

9. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

iMagical

2. tettech

Posts: 69; Member since: Dec 18, 2013

I'm holding off on subscribing to Beats Music, because I'm caught between Spotify, Rdio & Google Play Music All Access.

3. jibraihimi

Posts: 815; Member since: Nov 29, 2011

Will they integrate it to itunes down the lane......??? But what ever they do, apple fans are sure to jump in the beats bandwagon, now or later......... And i also think the next iphones will not come bundled with earphones, but apple will force their customers to purchase beats headphones separately for best music experience in iphones, ipod, and ipads.....

4. bugsbunny00

Posts: 2266; Member since: Jun 07, 2013

apple should make a deal with spotify or buy it..

6. nctx77

Posts: 2540; Member since: Sep 03, 2013

I don't think so. Spotify has been around for 6 years compared to 3 months for beats. Apple obviously is not worried about subscribers in this deal as far as compared with Spotify. Apple is now backing this young music service and it's on all platforms. That's the big thing about this deal to me. I think Apple will find a way to integrate iTunes into beat music. This will allow people to continue to use iTunes on other platforms.

8. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"apple should make a deal with spotify or buy it.." For the love of music, hell no.

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