Re/Code Code Conference last night, the same time as Iovine essentially said that Apple headphones are crap. Industry analysts had recently estimated that Beats Music had 200,000 subscribers, which seems close enough to the truth, but the more telling bit of analysis was that the vast majority of those subscribers have come from Beats' deal with AT&T. Beats hasn't been able to build much of an audience outside of that partnership, which could hint at why (aside from the $3 billion) Beats decided it was a good idea to sell to Apple.The information came from Beats co-founder Jimmy Iovine during the
Apple has a marketing army, and a huge customer base already established in iTunes and the iPhone, so it should be an easy pitch to get those users to give Beats Music a try. Apple has yet to talk much about the plans, but we have already seen the trial period for Beats Music extended, which could help capture more subscribers. Of course, there is still a long way to go before catching the current market leader, Spotify, which has 40 million active users and about 10 million paid subscribers.