UMi teases the Zero 2. Is that an iPhone 6-Galaxy S6-LG G4 mashup or what?

UMi teases the Zero 2. Is that an iPhone 6-Galaxy S6-LG G4 mashup or what?

UMi is a little-known company, which probably shined brightest last year, when it announced its $299 top-tier phone – the Zero. It had a MediaTek 6592 SoC, 2 GB of RAM, a 5”, 1080p Super AMOLED display, a 2,400 mAh battery, and a super-thin 6.4 mm body. Naturally, as with all handsets coming from the far East, managing to actually grab one of these bang-for-the-buck phones wasn't exactly a walk in the park, so the company didn't really make a name for itself in the western markets.

Either way, UMi seems determined to create some extra buzz around the Zero's successor — namely, the UMi Zero 2 — as it has been posting various teasers of the allegedly upcoming handsets on its Facebook page. The posters are in English, and they obviously aim to captivate a larger, International audience.

So, today, UMi posted yet another teaser and those who have been following the company are currently a bit confused. See, last time we got a glimpse of the would-be Zero 2, it had two displays – a normal one, and an E Ink display on its back, much like the Yota Phone. Today's teaser, however, shows a device that has the same metal frame as the previously shown Zero 2, but features a stitched leather back instead of an E Ink display. The new photo is tagged with #UMIZERO2, so apparently – it's supposed to be the same phone.

Well, all of this could mean one of three things. Either a) the UMi Zero 2 will have some cheeky design feature, which will allow its E Ink display to be dressed in various leather covers; b) UMi has changed its mind on the E Ink panel (although it's still featured on its Facebook profile photo and cover); c) UMi hasn't even begun production on the Zero 2 and is just teasing fans to get some extra attention. If that's the case, we have to say, UMi may have miscalculated the effectiveness of the marketing stunt. Which option sounds most plausible?

Also, if you look at the image closely, you will see the LG G4, iPhone 6, and Galaxy S6, somehow mashed together to create one Frankenphone. Or at least the back of a Frankenphone – you get it. In fact, looking at all the photos that have been posted on the page, the #UMIZERO2 just looks like a re-skinned version of a Samsung Galaxy - can you spot the Sammy wallpaper? Here they are:


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25 Comments

1. Rydsmith unregistered

And a dash of Yota Phone it seems. It's always love China though. They can copy designs and IPs all day and we don't even bat an eye as it's really just the norm at this point.

2. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Better have at least a helio x10 inside. Last year, the zero got me hyped but it seriously undelivered with all those mind boggling specs. This phone is the 2 for 1 device...hopefully no crap software ux in it haha

3. seblak

Posts: 14; Member since: Oct 07, 2015

"The Best Smartphone (Picture #3) I thought The Chinese goverment already banned ads like those

4. NonFanBoy

Posts: 180; Member since: May 28, 2015

It could also mean that there will be more than 1 version of the Zero 2. This certainly seems more plausible than the 3 possibilities mentioned in the article.

5. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Nice.

6. Sdiq572

Posts: 36; Member since: Jun 26, 2015

The e ink display could be on the removable case.

7. FluffyBled unregistered

Picture #5 Why are they using a galaxy S6 wallpaper?

22. zacsaturday

Posts: 262; Member since: May 09, 2014

The new Galaxys are building themselves a reputation of being a very fashionable phone, they want in.

8. Cheezwiz

Posts: 478; Member since: Dec 29, 2014

I assume that the completely borrowed style means that UMi is a chinese company.

9. skips

Posts: 442; Member since: Oct 04, 2015

dude, you just did not say that, did you.

10. Rydsmith unregistered

Truth hurts.

11. IOSANDROID

Posts: 120; Member since: Sep 30, 2015

Did anybody else notice that in the photo #6 there is the same fingerprint scanner as in the galaxy s6 (not to say the same exact front panel)and... the only diferencie is that they put on-screen buttons to make it look "different". If you ask me this phone doesn't even exist yet, that's just my opinion.

24. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Wow, you must have zoomed in, because i didnt see that until you said it, and I had to zoom in.

12. DONUT

Posts: 436; Member since: Jun 27, 2013

if you look at the device with eink screen on the back, right below the screen it seems to say "Zero Pro". so they might be 2 different phones

13. Rafe.Jandre

Posts: 5; Member since: Feb 20, 2015

iPhone G6S!

14. jibraihimi

Posts: 800; Member since: Nov 29, 2011

PA there could be fourth option also D) Umi zero 2 might come in 2 variants, one with e-ink display, and other with leather back cover..........

15. GameKing95

Posts: 30; Member since: Jan 10, 2013

The iSLG646

16. GameKing95

Posts: 30; Member since: Jan 10, 2013

iGalaxy G6

18. albakri10

Posts: 18; Member since: Mar 02, 2014

iGalaxy G6..

17. Kary1

Posts: 300; Member since: Jun 26, 2015

Putting a leather back on a phone so that the tech press will use the term "premium" is an act of incredible stupidity. I can't think of a single thing that material does well in the context of being a case for a smartphone. The only way you could have a worse material would be if you left the fur on.

19. nodes

Posts: 1141; Member since: Mar 06, 2014

Galaxy S6 itself is an iPhone 4 - iPhone 6 mashup already.

20. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

The iPhone 6 itself is an Samsung Ativ S and One M8 mashup already.

21. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

"The Flagship with the Strongest RAM" ROFL

23. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Wow. Did they actually use the Galaxy S6 wallpaper? MO SHAME!

25. dazed1

Posts: 776; Member since: Jul 28, 2015

6592 as soc in 2015, on a 300$ China phone? LOOOL

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