U.S. retailer Nordstrom helps shoppers pick holiday gifts with a chatbot

The chatbot that will be online until Christmas Eve, was developed by a company called Snaps. Snaps is a leading force behind this so-called “1-to-1 marketing”, as big brands such as Coca-Cola, McDonald's, Starbucks and Pepsi have also resorted to their services.
Snaps CEO Christian Brucceli has said that Nordstrom's gift bot assures access to over 1 billion users globally via Messenger and Kik:
Nordstrom understands the need to start building data, case studies and results in messaging apps. At Snaps, we view Nordstrom’s holiday chatbot experience as their first foray into the space. It is just one part of the brand’s continued dedication to delivering content experience, intelligent messaging, commerce opportunities, and customer care on messaging apps - exactly where customers want to interact.
source: GeekWire

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