U.K. Ad Agency says Motorola ATRIX is not the world's fastest smartphone, bans ads

U.K. Ad Agency says Motorola ATRIX is not the world's fastest smartphone, bans ads
The U.K. Advertising Standards Agency has banned Motorola from running ads in the country that claim that the ATRIX is the world's most powerful smartphone. After receiving 2 complaints from Samsung users, the Agency did some checking and says that because the Samsung Galaxy S II has a faster processor, Motorola's claim is not true. The Motorola ATRIX has a dual-core 1GHz processor under the hood while the Samsung Galaxy S II sports a 1.2GHz dual-core processor.

In responding to the ASA, Motorola said that the claim on the ads did not have to do with processor speed. The Schaumburg based manufacturer added that while the ATRIX has a slower processor than the Galaxy S II, the latter device could not operate the unique computer-like accessories that the ATRIX offers. Motorola said that it never claimed that its phone has the fastest processor but instead was talking about the the features, performance and capabilities of its device.

The U.K. Advertising Standards Agency said that they felt that viewers would be thinking about processing speed when hearing Motorola's claim about the ATRIX being the world's most powerful smartphone, not whether a phone had a dock that turns it into a Laptop computer or a media center. As the ASA said in a statement, "Because the Samsung Galaxy S II i9100 had a faster processor than the ATRIX, we considered the claim "The world's most powerful smartphone" had not been substantiated by comparative evidence and concluded that it was misleading." You can see one of the now banned ads by clicking on the video below.

source: TheTelegraph via AndroidCentral



1. jroc74

Posts: 6023; Member since: Dec 30, 2010

Ok....wasnt that claim of worlds most powerful smartphone when the Atrix was launched?

2. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Wtf? This is got to be the dumbest thing to ban an ad to. And the Atrix is six months old what the hell did they expect?

3. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Congratulations, this would be the first time I've thumbed you up, Miz.


Posts: 3131; Member since: Jan 12, 2010

i know right? Thumps up

10. The_Miz

Posts: 1496; Member since: Apr 06, 2011

;) should I be flattered?

5. thatsaGOODone unregistered

you didn't mention anything about crapple

4. thatsaGOODone unregistered

Arix please step aside and take the bionic with you before you both embarrass yourselves.

7. Azure01

Posts: 127; Member since: Aug 16, 2011

Wow they should've just said in the U.S. then their would be less crying smh.

8. Irad123

Posts: 32; Member since: Aug 01, 2011

advertisers are the world's stupidest people... not only they make dumb ads, they ban one to be politicaly correct? never mind, we all know the atrix is the second most powerful... even though I would like to get a system update...

9. jordanx

Posts: 23; Member since: Apr 20, 2011

motorola need to clock the processor to 1.2 to have the adds back , i think that is a good idea

11. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Or advertise in a country that has common sense

12. corps1089

Posts: 492; Member since: Jan 20, 2010

Doesn't exist Miz...

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