Trade-in data shows the Galaxy S6 tempts iPhone owners, but people still want their Apple

Trade-in data shows the Galaxy S6 tempts iPhone owners, but people still want their Apple
The Galaxy S6 & s6 edge might not be selling by the boatloads that Samsung hoped for, but this certainly isn't due to shortcomings in them. While some measure of potential customers may have been put off by the omission of microSD slots and removable batteries, the slow sales growth has to be attributed to the saturation in the high-end smartphone market segment. Basically, flagship smartphones are good for some three years of everyday use before they start to age, and even then, most customers don't feel compelled to upgrade immediately, unless the benefits are huge, or they score an awesome deal.

Still, what Samsung may lack in sales, it more than makes up in brand awareness. People out there know that the Galaxy S6 & edge are awesome. Previously, people were like "here's another expensive Samsung plastic phone", which is definitely the worse position to be in. Hence, interest in the Galaxy S6 & S6 edge has manifested itself in impressive trade-in market performance. Survey data by trade-in monitoring websites CompareMyMobile and GadgetValuer shows unprecedented interest in the Android flagship(s) from Apple and Samsung upgraders.

Although users eyeing the GS6 & GS6 edge with glee account for a modest 18.5% of the websites' everyday activity since the 10th of April, 50% of those are trading in an older Samsung flagship phone, and 41% are trading in an aging iPhone. Other brands, such as HTC, Sony, and LG, command sub-2% percentages. The top 5 devices being traded-in for the GS6 & GS6 edge are the Galaxy S4, iPhone 5, Galaxy S5, iPhone 5C, and iPhone 5S. Interestingly, the bulk of last year's Galaxy S5 upgraders switched from Sony and Nokia devices.

That's good news for Samsung, but it appears Apple still gets more consumer love in the trade-in circles, as 22% of people surveyed since the 10th of April are upgrading to the iPhone 6. Only 17% of them were trading in a Samsung device, though - the rest were Apple loyals upgrading from an older iPhone.

So, what's the takeaway? The most glaring one we can think of is that when it comes down to consumer attention, Sony, LG, and HTC — long-time makers of superb Android smartphones — are still painfully small-time compared to Samsung, and the reason for this is marketing. Making high-end phones to impeccable standards is grueling enough as it is, but sinking in billions of dollars to match Samsung's marketing investments and global exposure is downright impossible for smaller mobile businesses. 

But even if both conditions were hypothetically met, the Galaxy S6 & S6 edge have made it evident that making slick handsets and feeding them into consumers' minds on silver platters only goes as far as to let Samsung keep up behind Apple. The challenge of buying brand power is apparently much tougher than that of making a superb product.


source: CompareMyMobile , GadgetValuer

FEATURED VIDEO

55 Comments

1. Clars123

Posts: 1078; Member since: Mar 16, 2015

This is gonna be good.....waiting for the comments

22. waddup121 unregistered

oh yeah!

38. bachir8k

Posts: 153; Member since: Feb 25, 2013

2 guys in my office have switched their IP6+ to S6, 1 IP5c to S6, 2 IP5s to S6 and IP5 to S6 edge, and all of them, and i mean all of them are quite impressive about the phone especially battery and functionality wise. I am really curious to know how come the S6 and edge are not selling great, am i missing something?

41. tedkord

Posts: 17298; Member since: Jun 17, 2009

We have no idea how well they're selling, except for a quote from a Samsung exec that they're selling better than the S5.

52. Nreeldeep1

Posts: 3; Member since: Jun 12, 2015

Since the S5 was a sales disaster last year, that's hardly a measuring stick of success for the S6. Samsung is run by brash, cocky management, you can tell by their ads that relentlessly mock Apple. If the S6 were a huge hit we'd have the sales numbers and Samsung wouldn't shut up about it. I think they're quiet because they're embarrassed. They played their 'clone the iPhone to beat the iPhone' hand and it didn't work. It was a huge gamble. Last year's S5, complete with removable battery and expandable memory didn't sell. Today's iPhone clone S6 isn't selling well. Samsung is in trouble. What do they try next? By the way, Verizon has reduced the price on both S6s after only two months on the market. We all know what that means.

54. Nreeldeep1

Posts: 3; Member since: Jun 12, 2015

Some analysts have the S6 selling slower than the S5. It's ironic that Samsung has the energy to release cryptic messages pertaining to 'meeting goals' yet they're not able to type numbers. Samsung saying that the S6 is selling better than the S5 is like me saying I can beat my 5 year old son in a foot race.

53. Nreeldeep1

Posts: 3; Member since: Jun 12, 2015

Plenty of my friends have traded in Samsungs for IPhones. The market is cyclical. Eventually every OEM will fall out of favor with the general public regardless how successful they were. Only Apple seems to be immune. Samsung, coming off the huge success of the S4, couldn't give away the S5,which was an improvement over the S4. This year's S6 with world beating tech and arguably the nicest chassis, isn't selling well. Something is wrong.

2. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

good news for samsung though, keep it up and more will follow. just optimize your software more and make it user friendly (more simple). apple users like their stuff simple.

48. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

There is nothing hard about using Samsung phones. Everything works on the basic level exactly the same. After all how hard is it to point and tap? The advanced features the S and Note offer are nice and some are gimmicky. Smart Stay is a very useful idea. I can set my phones display to shut off in just a few secs with no usage, but if my face is in front of it; it can stay on. It is a simple useful feature that other expensive phones dont have. The iPhone should have this. Apple competes on a level where they simply have an advantage. They dont have to rush, they have a loyal fanbase as the numbers prove, and since they are the only OEM with iOS, they can lock people in. Android can't lock you down PERIOD. But the reason the other guys arent doing as well as Samsung is because, they arent offering enough above the basic level and Samsung is. TouchWiz is what brought many of the features Apple is getting now. Most of the guys here hate TW yet consumers like it even though they have no idea what it is. All they care about is this phones does a lot more cool things than that one. For people who are interested in advanced features of the phone they bought, they will learn to use them. With daily use you fond the features you like most and you turn the off the rest. But who else offers this like Samsung? None so thus with Android the other OEM's haven't done enough to differentiate themselves from each other and Sammy has. You dont have to buy a boring phone that is still simple to use. Just because you may not need all the bells and whistles doent mean you shouldnt have them. But I have not found one that wasnt fairly simple to use for what it offers. The other OEM's are afraid to take a few chances because they simply dont have the capital to have a phone be a complete failure, while Samsung and Apple both have the jack to take complete risks.

3. theguy2345

Posts: 1216; Member since: Jun 24, 2014

What I find interesting is the S5 owners going toward Sony and Nokia devices. Probably because of the features Samsung skipped and those have, like waterproofing and microSD.

4. Clars123

Posts: 1078; Member since: Mar 16, 2015

I thought the article read that they switched to an S5 FROM Sony and Nokia devices?

16. tedkord

Posts: 17298; Member since: Jun 17, 2009

It did. Just a simple misread on his part.

18. Clars123

Posts: 1078; Member since: Mar 16, 2015

probably out of the anticipation of talking about waterproofing and expandable storage

28. theguy2345

Posts: 1216; Member since: Jun 24, 2014

No, just a simple misread.

29. Clars123

Posts: 1078; Member since: Mar 16, 2015

it happens

6. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

Dude, visit an ENT soon

36. Neros

Posts: 1016; Member since: Dec 19, 2014

Nokia? You're on crack?

5. Ordinary

Posts: 2454; Member since: Apr 23, 2015

Oh boy here we go

7. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

The only thing I happy to see is how HTC is declining

10. Ordinary

Posts: 2454; Member since: Apr 23, 2015

I dont understand why people like you (BobbyBuster) want to see company losing marketshare?

13. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Simple, you're with me, or against me Ungrateful company like this who refused to service and ignore my device deserves to rot Was a loyal HTC user, love my m7, sold lots of htc ones and desires to customers, never bulk up the stock again Since my m7 stay broken, mind as well smash it to brick

14. gaming64 unregistered

They are the same person! It just confessed in an article. Yes, IT.

8. shiftt

Posts: 333; Member since: May 03, 2015

*Microwave beeps* Oh, be right back my popcorn is ready.

33. Taters

Posts: 6474; Member since: Jan 28, 2013

Only the ifans would expect this sad attempt at click bait to blow up into a full blown flame war. I think the Android fans are perfectly content with those numbers. No one expected the ridiculous isheep level numbers because, well, Android fans aren't sheep and know what they want. These numbers work for us. Ifans should be concerned though. They already used their main weapon, the bigger screen and they are completely out of cards. Their spell is obviously weakening and once the spell is broken, it's downhill from there. Ask Sony and Nintendo and Nokia. They were all at the top at one point. Even the ultimate icheerleader Darkjedi is waking up sort of. That's trouble, the i-island illusion isn't so appealing anymore. Great times to be in the Android camp.

40. shiftt

Posts: 333; Member since: May 03, 2015

That is so true. Apple might have used all of their tricks but remember they can still upgrade the specs and win over some android fans. That's basically why most people hate Apple, mid-range specs for a flagship price. I on the other hand just prefer android and don't too much care for the iPhones look. I think if Apple goes the spec war route then they will use their last advantage over Android and it will all be up to personal preference with consumers.

9. MCrapp

Posts: 318; Member since: Apr 07, 2013

I upgrade my Note3 to the S6 Edge!And I love it!F...u.... aPPle!

11. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

I carry both, just works better for me.

17. tedkord

Posts: 17298; Member since: Jun 17, 2009

You should have them in holsters on each hip like six shooters.

21. phonehome

Posts: 812; Member since: Dec 19, 2014

If one does that free roaming in public, I highly suggest they have an additional holster which contains something else a little more powerful. Especially if in Baltimore.

24. darkkjedii

Posts: 30964; Member since: Feb 05, 2011

Lmao, call me the Duke.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.