With 10 million units sold in the launch month, the Galaxy S6 isn't the sales growth driver Samsung wanted

With 10 million units sold in the launch month, the Galaxy S6 isn't the sales growth driver Samsung wanted
UPDATE (Tuesday, May 26, 2015 03:05 CDT): Samsung’s mobile chief J.K. Shin denied the original report, saying “(The news reports) are incorrect.”

With all the well-deserved appraisal the Galaxy S6 & edge acquired from almost everybody who's had an opinion on them, you'd think Samsung would be selling them like hotcakes! Especially since the company boasted about exceeding sales expectations and having to open an additional display factory to meet S6 edge demand. We also saw all the excited people lining up outside stores to get it. Surprisingly, the situation may turn out to be not so winning for Android's high-performance athlete. How so? 

Well, going back in smartphone sales olympics history, we see it took Samsung 25 days to ship 10 million units, while the elderly Galaxy S4 won the 10M trophy in 27 days. The Galaxy S6 duo, though? It took a month to sell a combined 10 million of it, which is a disappointing lack of growth considering how much the product improves on its predecessors. The anemic launch window performance, the time where sales are supposed to hit their peak, puts a veil of doubt over the company's hopes of selling at least 70 million units by year's end, as achieving this target proposes sustained monthly sales of about 8.6 million units until December. This means selling more of the smartphone each month than smaller competitors such as HTC and Sony sell in a whole year. 
It's a big world out there, but the high-end smartphone market is already saturated, which brings the question of whether heavyweight marketing alone could create so many new GS6 takers? We can't say "no" for sure, but we're certainly thinking "no". Moreover, the upcoming Galaxy Note 5 is sure to have some cannibalizing effect on GS6 sales after its launch, not to mention there are already customers passing over Sammy's readily available hero phone in favor of the unannounced phablet.

Considering these factors, and the overwhelming difficulties foreign brands face when breaking into the vast Chinese and Indian markets, dominated by local brands and disrupted by inexpensive high-end models, 2015 isn't shaping up as the year of financial recovery Samsung hoped it would be. Unless something completely unexpected happens to change Samsung's mobile sales trajectory, the company may have to rethink more than just the design and hardware innovation aspects of its handsets.

source: Yonhap News via Forbes, KoreaITTimes

Related phones

Galaxy S6
  • Display 5.1" 1440 x 2560 pixels
  • Camera 16 MP / 5 MP front
  • Processor Samsung Exynos 7 Octa, Octa-core, 2100 MHz
  • Storage 128 GB
  • Battery 2550 mAh(23h 3G talk time)

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207 Comments

1. Rizchy

Posts: 61; Member since: Jan 17, 2014

Dun dun dun!

25. AnTuTu

Posts: 1612; Member since: Oct 14, 2012

Lolz this guy Luis makes me laugh. He just speculated every bit in this article. Why can't you just wait for the real figures which will be out in couple of weeks time? And you do know what JK Shin said last week don't you?? So just don't start writing articles out of the Blue lolz

49. Galaxy_Apple

Posts: 129; Member since: May 24, 2015

samsung is selling more mid-range phones though , the galaxy a series is become a best seller for them plus the galaxy edge is almost always out of stock, there's more demand for the edge screen and less supply that could be the main culprit. The problem is with the regular S6 model , personally don't see any incentive in picking the regular over the futuristic edge. thats what I've seen was well, most are buying the edge and there's no stock. this isn't the s5 , the demand is strong for the s6 edge and will sell well even in the holidays.

53. NFSHesham

Posts: 297; Member since: Feb 04, 2014

You want incentive? 100$ less... You can get the 64 Gb Normal S6 for the price of the 32 Gb edgr

57. Galaxy_Apple

Posts: 129; Member since: May 24, 2015

you can just buy a mid-rang phone then , if you want the best people don't mind paying.

164. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Well after reading xda forums and all the bulls**t the edge have. I'm glad I saved 100$ and got the "normal" one....

89. SuperNova

Posts: 649; Member since: Jan 15, 2015

I agree with you. Sometimes I wonder if Samsung's current status is a fail which is assumed by purely blind haters here, what to say about others like Htc and Sony? This is a business and there's no way that it's keep being stable everytime, there is an up for some days, and down for another days, its pretty normal.

140. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Apple enjoys the best brand recognition in the world, at least in mobile tech, and also enjoys no competition in their ecosystem. Samsung is just being subjected to the same vagaries as Motorola and HTC before them, but Samsung's peak and trough were both higher than either of those two manufacturers. It's not too late for them, but they need to make some minor changes. As the biggest and most powerful player in Android (Sorry, Google, it is true), they need to demand more concessions from carriers. They need to stop the branding and tell the carriers no bloatware, but more importantly, they need to tell the carriers they are going to become more open with their handsets and follow through. Just a quick glance at the XDA forums for the Note 4 and S6 on those carriers will show you a bunch of people who want to modify their devices, but have a hard time doing so because of the insistence of those carriers to lock them down. Those people might never buy Samsung again, and they can hurt the reputation of Samsung. I know people will retort with the old chestnut "But we are a minority, and most don't care," but when our tech illiterate friends and family want a new device, who do they come to for advice? If your Android phones aren't developer and advanced user friendly, you are potentially flushing millions of sales away because word of mouth is still effective advertising. It's hard to sell as the "Open" alternative when you can't really do what you want to do with the device.

203. Zoostation

Posts: 2; Member since: May 27, 2015

There's one major issue with your suggestion to demand concessions from carriers (at least in the US and probably elsewhere too). The carriers will kick Samsung or any other android manufacturer to the curb if they don't get their carrier bloat forced onto phones. I'll likely never buy an iPhone, I'm a loyal believer in android, but Apple is the only smartphone manufacturer that has enough clout to demand no carrier bloat. Verizon, AT&T and others will tell Samsung take it or leave it.

183. fridgejug

Posts: 17; Member since: May 26, 2015

yeah.. why people getting smarter really, like buying better and cheaper phones here (xiaomi, huawei, lenovo, etc) they should keep being fool and support samsung, buy expensive and inferior phone.. its pretty normal also if samsung fail, like blackberry and nokia..

182. fridgejug

Posts: 17; Member since: May 26, 2015

yeah, i agree with you.. forbes really make me laugh ww.forbes.com/sites/ewanspence/2015/05/22/android-​news-digest-google-samsung-galaxy-s6-sales-note-la​unch-date/ who read forbes nowadays huh? u should really put out ur own news site antutu, must be lot of delulu, oops, i mean people, reading it..

201. techperson211

Posts: 1280; Member since: Feb 27, 2014

Hmmm my comment got deleted. Typical PA move. Truth hurt that in Android world there's no stability in being on the top. People have choices that's the beauty of Android your not tied down to 1 OEM unlike apple they're the only OEM for ios so people don't have much of a choice.

131. waddup121 unregistered

PLEASE CONTINE: 10, 9, 8...

197. mmrahman

Posts: 1; Member since: May 26, 2015

it was expected to me. the cell phone configure is liable for this. this is first time when i am not going to buy the next Galaxy from First time it out. i will not buy the cell also because of its price. in bd Samsung is offering 16gb cell by 900USD. it is very high and i will not be able to expand the memory. horriable. No Radio/Duo/Water proof. Now i am satisfied by my previous GS5.

2. gaming64 unregistered

Incoming retards, flame wars, and doohickies coming in.........

7. vincelongman

Posts: 5693; Member since: Feb 10, 2013

I never understood why fanboys care about sales numbers (unless they own shares I guess) I see this as great news It means Samsung will put in even more resources for the S7 And the S7 could have even more changes than the S6 Unlike the S4 and S5 where Samsung got complacent after the S3 Samsung may reintroduce the SD card, maybe even the removable battery

8. gaming64 unregistered

Well that's because sales make it seem amazing. Look at Transformers Age of Extinction. Directed by Michael Bay, it was a total screw up. When I checked its box-office, it made $1.5 M and I said "Bullsh!+". I am an Apple fan and I like the iPhone. It's a good phone but not a great one. Personally, I don't see any phone that lives my expectation.

12. vincelongman

Posts: 5693; Member since: Feb 10, 2013

That's very true I'm also feel similar I don't see why I should upgrade from my Nexus 5 yet For me, the only big downsides are its small battery and old camera But I have a powerbank for extra battery life and I don't take many photos, I don't really mind about those

31. Awalker

Posts: 1977; Member since: Aug 15, 2013

I have no problem with the camera on the Nexus 5 but the battery life sucks. I'm hoping for a smaller Nexus phone this year.

39. vincelongman

Posts: 5693; Member since: Feb 10, 2013

Camera is ok for me since I don't take many photos I wish it was faster and better in low light like the newer phones Battery life for me generally fine I usually get ~4 hour SOT (no mobile data since my uni has wifi) My powerbank is handy if I want to play games, which kill my battery in 2 hours SOT (I have a 40 min train ride)

43. Awalker

Posts: 1977; Member since: Aug 15, 2013

I can get 4 hours of SOT but if I did that the phone will only last 5 hours. Luckily, I average about 1.5 to 2 hours a day.

205. Shocky unregistered

I get 3-4 hours of SOT daily with moderate/normal usage so something is wrong with your phone or you.

34. DannyApplesux

Posts: 2; Member since: May 23, 2015

I see it as great news as well, for the same reasons as you do, UNLESS the plummeting sales take Samsung's smartphone business in the same direction as Sega's gaming consoles.

35. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

How is Sammy supposed to put more resources when there are none in reserve after three years of suffering? Its suppliers have been in serious financial crisis since GS4's fail, too. Thanks to Google's stupidity and laziness, the OEMs have been forced to meet carriers' bloatware requirements, struggle for updates through massively fragmented fields, and put unnecessarily high amount of resources in debugging Linux and Java VM crap. To what end?

179. Nemsis

Posts: 15; Member since: May 21, 2015

Jakelee, you are back. Lmfao.

126. j2001m

Posts: 3061; Member since: Apr 28, 2014

Sorry mate but sd card support will slow the phone down big time and will make it lag after 2 months as it does not work with ufs 2.0, for the 1st time I have a phone that keep good like the iPhone and that what Samsung needs to keep customer, I.e. No lag after 2 or 3 months my mate have all got s6 and s6 edges and none slow down like other Samsung phones, adding the sd card will not help with normal customers, on a small note just buy an a7 or note 4 and you will not get any new speeds by adding an sd card so just buy the lower spec phones why you can as ufs will remove all of them within 2 years

184. fridgejug

Posts: 17; Member since: May 26, 2015

yeah.. agree with u we should happy if s6 sales is disaster.. mean samsung will sell it cheaper.. like what it should be, s6 is cheap phone, and should be sold at cheap price.. 200 USD max..

202. Shocky unregistered

Most of us don't care if they're breaking even or making huge amounts, it's the product that matters at the end of day. However, Samsung is by far the biggest Android manufacturer and if their doing well it bodes well for others. On the other hand if they release a phone which is praised by reviewers and users alike. yet they still struggle to meet expectations then it doesnt look good for high end Android devices in general.

204. Zoostation

Posts: 2; Member since: May 27, 2015

A higher capacity batter is possible buy removable and SD card are likely forever gone in future Galaxy S phones. I do think they'll keep it for the Note as it's customer base is more dependent on those features.

4. amanjain1

Posts: 56; Member since: Apr 28, 2015

sell s6 edge at price of s6,discontinue s6 and see the sales boom.. or add microsd slot to both of them..though the phones are the best available in android world right now

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