Samsung Galaxy S5 sales said to fall behind iPhone 5s and last year’s S4

Samsung Galaxy S5 sales said to fall behind iPhone 5s and last year’s S4
The Galaxy S5, the flagship staple of Samsung’s 2014 smartphone strategy, is underperforming with sales of just 5 million units in May, less than the 7 million Apple has allegedly sold of its iPhone 5s in the same period, according to latest data by Counterpoint.

What makes this worse is that the iPhone 5s is an eight-month-old device, while the Galaxy S5 is a new phone that was on sale for just its second full month in May. The S5 was expected to ride high on the hype of its novelty, but apparently, the sales results are not there. Moreover, even last year’s S4 has allegedly managed to sell in 7 million units on the second full month of sales, a clear indication that S5 sales are behind the S4.

With surprisingly underwhelming financial guidance for operating profit of 7.2 trillion won ($6.96 billion) for the April-June quarter, Samsung analysts have all quickly dropped their forecasts for the company’s performance this year. According to researchers by Counterpoint, one of the big problems for the company is that it has watered down its Galaxy brand by releasing cheap Galaxy devices, while Apple keeps its iPhone brand reputation high by only selling premium devices.

"We will strengthen our product competitiveness by reinforcing our premium brand reputation, powerful product line-up, and cutting-edge technology," Samsung said in an immediate response. At the same time, though, Samsung did not reveal any sales number, nor did it comment on how true Counterpoint’s estimated sales data is. Counterpoint, on its part, says it bases its estimate on data from 35 countries, representing 90% of the global phone market.

One such attempt to strengthen Samsung’s premium brand recognition might be the rumored Galaxy F device, a smartphone made of metal and boasting a premium design and top notch silicon.

source: Reuters

Related phones

Galaxy S5
  • Display 5.1" 1080 x 1920 pixels
  • Camera 16 MP / 2.1 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2500 MHz
  • Storage 32GB + microSDXC
  • Battery 2800 mAh(21h 3G talk time)



1. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

It's sad how Apple's sales seem to never go down. People just buy and buy their products without even knowing what they put their money in.

3. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

items are always sold on their percieved value not on real value... iphone has high perceived value while galaxy is the name on every device (low,medium,high whatever). Galaxy this, galaxy that... I am never able to identify the defference in midrange and low range galaxies until I dont go through full specs... common man doesnt have that much time or dont bother that much to read/research full specs, everyone is not a phonearena user

22. juandante

Posts: 679; Member since: Apr 23, 2013

What I can not understand is why the Galaxy S5 still don't have RADIO FM ????? This is complete bullsht and why I will NEVER get an high end Samsung device. Samsung must know that a lot of people are waiting for a phone with plenty of FEATURES and that people are buying the GALAXY S5 because it is the DIRECT OPOSITE of Apple's politic, to have a COMPLETE, CUSTOMIZABLE, ALL OPTIONS smartphone. I know that this is only Radio FM, but one SIMPLE thing is making me throw away all hopes I had on Samsung (and don't forget the Full HD all old chip from GS4). Seriously, come back to what that made what you are and you will have far better results than now, it is to say put the LATEST and COMPLETE hardware in your phones and stop realeasing the cold old food.

68. hipnotika

Posts: 353; Member since: Mar 06, 2013

"Our studies show a trend shift of interest to digital broadcasting - namely, the focus on listening to music content on social networks or on YouTube. The flagship model of our devices is targeted at customers who use digital content, modern formats and channels of information consumption." source :

75. CellularNinja

Posts: 306; Member since: Sep 27, 2011

"while Apple keeps its iPhone brand reputation high by only selling premium devices" ...forget about the 5C?

121. Gasteasoro

Posts: 25; Member since: Apr 02, 2014

"...forget about the 5C?" +1 to that 5C was a major flop. Guess Apple did realize this "watering down" in time so as to not push the iPhone 5Cheap further.

123. fzacek

Posts: 2486; Member since: Jan 26, 2014

Well the 5C is still much better than most of Samsung's low- and mid-range smartphones...

126. CellularNinja

Posts: 306; Member since: Sep 27, 2011

I wouldn't disagree with that fzacek. Samsung makes some terrible low end phones that do ruin their rep a little. But I just had a problem with the statement about Apple only selling premium devices when the 5C was clearly a non-premium plastic version of the iPhone created soley to increase profit margins.

127. fzacek

Posts: 2486; Member since: Jan 26, 2014

I agree. They shouldn't say that Apple ONLY sells premium phones...

10. bigdawg23

Posts: 467; Member since: May 25, 2011

As an owner of both a Note 3 and iPhone 5, i can say you are incorrect on "People Putting there money in". One thing I have always experience and most all people I talk to is a relaible phone and OS with Apple. I am still on my original iPHone 5. Meanwhile I have had my Note 3 replaced 3 times because of defective USB Port, Micros SD slot and also Sim Card. I had a S4 for 3 months and dump it after the 4th replacement. Most people want a device that works and not quirks that come with it. I use Android because of features with emailing multiple attachments because I am on the road all the time. I like my iPhone because personal it blows Android Devices out of the water on sound. In all my Android Devices they always have a lower sound and some interference when using the Headphone jack with a AUX port on a Stereo. Any of my iPhones, IPods or iPads never have this. At the end of the day its preference. Just because I see it this ways doesn't make it right.

13. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

probably you said opposite... I had iphone 4 and 4s but I ditched iphone forever bcoz android phones were blowing it out of the water... less customizations, irritating email experience when it comes to attachments, irritating experience when want to share data with other devices, home button was crappy and I got it fixed both on 4 & 4s, have lower voice than many android flagships... slow down as hell if you make your 32gb near to full... apps start getting closed automatically with 32gb near to full... battery capacity is very small, infact the whole phone is so small that it feel like a kids toy after playing with other OEM's flagships... infact it was not iphone's fault, it was other OEMs fault that they made their phones bigger which ultimately made me felt iphone a kids toy

14. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

That's Samsung for ya ;) Ok. That's your experience. But I also know many many people with iPhones who have had to replace their phones because for example the speaker broke or the battery started depleting super fast.

28. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

agreed... I upgraded my iphone 4 to 4s bcoz the top reason was battery started depleting very fast

20. UglyFrank

Posts: 2200; Member since: Jan 23, 2014

Your story doesn't sound believable, my s4 is still perfect after the 15th month

31. iampayne

Posts: 322; Member since: Aug 12, 2013

Whats your point exactly my iP5 is still perfect after 17 months.

34. Awalker

Posts: 1986; Member since: Aug 15, 2013

It seems made up. I've had the S4 for 14 months and the only problem I have with it is the atrocity called Touchwiz.

46. Cicero

Posts: 1159; Member since: Jan 22, 2014

How offen do you use touchwiz on a daily routine? Do you stay all day long on settings?

69. bestmvno

Posts: 251; Member since: Mar 07, 2014

I don't think you realize what touchwiz is. When you place a call you are using a touchwiz app, when you start the camera, you are using touchwiz, when you go to the app drawer you are using touchwiz, when you navigate the home screen, you are using touchwiz. When you launch an app you are using touchwiz (animations mainly). Yes, you can change default apps to something not touchwiz, but the framework is still running in the background consuming resources.

76. Awalker

Posts: 1986; Member since: Aug 15, 2013

I very rarely use it because I have a Nexus 5. It's not just the look of Touchwiz that I hate it's the overall feel. It seems sluggish compared to other devices.

23. fanboy1974

Posts: 1345; Member since: Nov 12, 2011

Apple devices have problems to. I had to swap my 5s for a spongy right upper corner and I had to replace a 13 month old battery in a iphone 5; something that Apple charges $80 for. The worst issue was seeing people swap iPhone 5s models left and right for the "level" issue during the first month of release. Eventually Apple released a software update to fix the issue but some people were already on their 4th replacement. I would say Apple users find more issues because they want the perfect device.

61. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Here in tech, i exchange far less iphones compared to the Galaxy line of phones probably on the order of 3:1

74. jove39

Posts: 2149; Member since: Oct 18, 2011

Agree with you on sound quality of android based phones...but android OS doesn't have much to do with audio quality...It's largely OEM implementation...for playback is quite on Nexus5 than my 2 year old HTC OneX...Audio quality of HTC One(M8) is way better than any iOS device...for that matter, even $349 phone OPO have much better audio quality than iPhone5(s). I have compared my self.

77. refillable

Posts: 1071; Member since: Mar 10, 2014

Samsung 7.7, 2011 device, Kicked by a football from ~7 feet, flying and fell to the concrete, still works as it should right now. Meanwhile, one of my friends iPhone 4S lags extremely badly after the iOS 7 update and had software related issues that I would not imagine to endure. Your claims on software/hardware reliability does not reflect all of us. If you want android with good sound quality, try HTC.

12. sip1995

Posts: 1771; Member since: Feb 07, 2014

Go ask a Samsung user at the street, what OS his phone has ? You'll be surprised by the results.....

38. superfans

Posts: 155; Member since: Jul 30, 2012

I'm samsung user , i know what os my phone is rocking but i only have 1 question that is when will i get android L ??

53. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

He pointed specifically to an average guy with little to no interest in their smartphone tech.

116. superduper

Posts: 151; Member since: Oct 20, 2013

Sometime next year.

16. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

After Galaxy S2, Samsung have lost the wow factor. No long does the advertise about their specs, like they did on their S1 and S2. Exynos Cpu and Amloed and how fast their Cpu was, comparing it to others. Cheap junk dustbin plastic with no weight or feel and touch to its device, comparing it to the Z2, it feels classier and prestige, with all Dragontrail Glass and the extra heavy weight along with metal sides. Look at the Nokia 8800 Arte, it has a 2.5 inch screen with carbon fibre, titanium, stainless steel, Sapphire glass, and metal, weighing at 160grams, for a small phone like that. That's pure prestigious. When I hold my Note3 and hold the Z2, you can easily tell that Sony put great thoughts about how the phone looks and feels, along with the heavy weight. It feels really nice holding the Z2.

25. juandante

Posts: 679; Member since: Apr 23, 2013

It is exactly what I said witouth even reading your comment (at least agree on the begining). Samsung is no more putting their advertisment on the hardware as they did before, since the S4 they just put old hardware and they abandon one after the other very important features like FM Radio. The ONLY reason I started to take Samsung as a serious alternative to Nokia N-series was that they had the same politics as Nokia at the time, and now what they do ? Old processor, old screen, forgeting of options, slow phone versus competition, bad speakers. They don't innovate anymore on basic hardware. I can remmember every new N-series was top hardware wise. SAMSUNG PUT BACK YOUR HANDS ON THE TABLE and come back as before !

60. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I must be dying i agree with you. When i hold my note 3 next to the Sony Z1s i play with on a daily basis along with the M8, the feel of 'premium' is not there. They have watered down the Galaxy brand so much, that no body knows what Galaxy really means anymore, to the average consumer, it is just a phone they bought.

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