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Watch the top 5 carrier ads: T-Mobile spent $30 million for the Netflix spot, still couldn't beat Verizon

By Daniel Petrov

Updated: Nov 15, 2017, 4:48 AM

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Hot on the heels of T-Mobile giving away Netflix streaming to its subscribers came the rumor that Sprint may offer Hulu in its turn, and Verizon might be exploring free content, too. Well, T-Mobile made this a big selling point last quarter, so how much exactly has it spent on popularizing its generosity with the "Netflix on us" spot? No less than $30 million, it seems, judging from the recap of the wireless ad TV spending for last month.

That's still just a chunk of the total estimated $271 million that 18 brands gave for advertising in October, up from $236 million in September. Verizon remained the largest spender with $82.9 million, followed by T-Mobile's $69.9 million and Sprint with $31.1 million.

Funny enough, AT&T is not even in the top 5 ad spenders, bur rather its Cricket subsidiary is, which again hints at the wise ways the brand is managing money, allowing it to remain rather profitable, netting $3 billion last quarter, even though hurricanes and other natural disasters hit its revenues hard. Check out the top 5 TV ad spots from the major carriers above.

source: iSpot via FierceWireless

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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.