Hot on the heels of T-Mobile giving away Netflix streaming to its subscribers came the rumor that Sprint may offer Hulu in its turn, and Verizon might be exploring free content, too. Well, T-Mobile made this a big selling point last quarter, so how much exactly has it spent on popularizing its generosity with the "Netflix on us" spot? No less than $30 million, it seems, judging from the recap of the wireless ad TV spending for last month.
That's still just a chunk of the total estimated $271 million that 18 brands gave for advertising in October, up from $236 million in September. Verizon remained the largest spender with $82.9 million, followed by T-Mobile's $69.9 million and Sprint with $31.1 million.
Funny enough, AT&T is not even in the top 5 ad spenders, bur rather its Cricket subsidiary is, which again hints at the wise ways the brand is managing money, allowing it to remain rather profitable, netting $3 billion last quarter, even though hurricanes and other natural disasters hit its revenues hard. Check out the top 5 TV ad spots from the major carriers above.