Watch the top 5 carrier ads: T-Mobile spent $30 million for the Netflix spot, still couldn't beat Verizon
That's still just a chunk of the total estimated $271 million that 18 brands gave for advertising in October, up from $236 million in September. Verizon remained the largest spender with $82.9 million, followed by T-Mobile's $69.9 million and Sprint with $31.1 million.
Funny enough, AT&T is not even in the top 5 ad spenders, bur rather its Cricket subsidiary is, which again hints at the wise ways the brand is managing money, allowing it to remain rather profitable, netting $3 billion last quarter, even though hurricanes and other natural disasters hit its revenues hard. Check out the top 5 TV ad spots from the major carriers above.
source: iSpot via FierceWireless
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