Tinder delays global release of Swipe Night, its interactive adventure experience
The show has proven to be popular among Tinder users, contributing to the company’s 43% increase in direct revenues for Q4 2019. Tinder’s parent company Match Group added in the November’s earnings call that the interactive show boosted matches by 30%. In the light of current events, however, Tinder issued an official statement, explaining the decision:
Last week Tinder urged its users to be careful while meeting people in person, with a shortlist of general guidelines to keep them safe, and a “Learn more at WHO” link to the World Health Organization’s website.
"Tinder is a great place to meet new people. While we want you to continue to have fun, protecting yourself from the coronavirus is more important,
- Wash your hands frequently
- Carry hand sanitizer
- Avoid touching your face
- Maintain social distance in public gatherings"
It’s a dark time for a service that relies on people meeting each other and engaging in intimate activities. The current turn of events might lead to a significant drop in user activity in the app, and Tinder’s financial results could also take a hit. There’s no official information on when Swipe Night will return for a second season or make its international debut.