Tinder Plus is official: $9.99 a month for unlimited likes

Tinder Plus is official: $9.99 a month for unlimited likes
Tinder is the most popular dating app in the world at the moment, and with its simple hot-or-not swipe interface, it makes meeting new people extremely easy.

This model has won Tinder millions of users across the world, but Tinder had a problem: how do you even monetize a dating app like this without spoiling it with cheap ads?!

Today, it unveils Tinder Plus, an in-app purchase model that lets you take your Tinder use to a whole new level. Before we dive in the details, though, let's first break the news about the prices: those vary depending on what you want to get, and for unlimited likes, for instance (where you can like tens or hundreds of people), the cost is several dollars.

Quite frustratingly (and possibly, illegally) Tinder Plus borders on age discrimination with its cost policy that dictates a lower price for everyone who's under 28, and a higher one for those who are older. Really, Tinder?! In the UK where the prices are now official, you pay a monthly fee of £3.99 a month if you're under 28, and £14.99 monthly if you're over that age.

In the United States, the rate is flat at $9.99 a month, but that seems like an overkill given countless other free dating services. In either case, Tinder Plus is now official, and time will soon tell whether this was the right move for Tinder. Will you continue using it / or are you planning to start to do so with those new prices?



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8 Comments

1. BLUEBLASTER

Posts: 930; Member since: Feb 23, 2014

What a rip off!

4. orphant

Posts: 35; Member since: Oct 22, 2014

I'm sure some will stick around on their freemium model, but I think the pool of users will be reduced enough that eventually more will leave. It's already fairly saturated with bots.

2. boostedDroid unregistered

Annnnnnd doomed...

3. hellonerds

Posts: 334; Member since: Aug 27, 2013

Lol.. I tired that app but not buy it.. it's bunch of bots like most of them apps..I get lonely and bored at work lol

5. a_merryman

Posts: 749; Member since: Dec 14, 2011

I'll just use it a lot less. $10 a month? Who are they kidding....

6. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Tinder is lame, POF is where the action is at ;-)

7. quakan

Posts: 1418; Member since: Mar 02, 2011

The fall of Tinder

8. RangoX

Posts: 77; Member since: Feb 20, 2015

A month? LOL

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