Tim Cook visits Palo Alto Apple Store for launch of iPhone SE and 9.7-inch iPad Pro

Tim Cook visits Palo Alto Apple Store for launch of iPhone SE and 9.7-inch iPad Pro
Apple CEO Tim Cook stopped into the Apple Store in Palo Alto today, the day that the company launched the 4-inch Apple iPhone SE and the 9.7-inch Apple iPad Pro. Cook didn't select this particular location by random, and he wasn't just driving by this store. It turns out that his predecessor at Apple (some guy named Steve Jobs) used to visit the same location during Apple product launches.

Cook, whose contribution to Apple's success has been overlooked by many, took the time to shake hands, talk and take selfies with Apple Store employees and consumers inside the store. No, the location wasn't mobbed like you normally would see on an iPhone launch day, but the iPhone SE is not a flagship and was created to fill a gap in Apple's lineup. Quite cleverly, it includes support for Apple Pay. Remember, Apple takes a bite out of every transaction that uses the mobile payment service. Apple's revenue stream from Apple Pay is going to be huge some day.

For now, Apple expects new smartphone users and Android users switching to iOS to be heavily represented among iPhone SE buyers. Also targeted by Apple is those iPhone users who just happen to enjoy a 4-inch screen. Last year, Apple sold 30 million iPhones with a 4-inch screen.

Tim Cook meets with staff and shoppers at the Palo Alto Apple Store

Tim Cook meets with staff and shoppers at the Palo Alto Apple Store


source: @CNBCNow via RedmondPie

Related phones

iPhone SE
  • Display 4.0" 640 x 1136 pixels
  • Camera 12 MP / 1.2 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1624 mAh(14h 3G talk time)
iPad Pro 9.7-inch
  • Display 9.7" 1536 x 2048 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9X, Dual-core, 2260 MHz
  • Storage 256 GB
  • Battery 7306 mAh

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7 Comments

6. LittleGaGaKiller

Posts: 290; Member since: Jan 19, 2015

What would happen if I try to take a selfie with Tim Cook using my S7 edge?

7. Arschsalat

Posts: 158; Member since: Feb 29, 2016

you will get a better picture quality

9. LittleGaGaKiller

Posts: 290; Member since: Jan 19, 2015

I meant : will he accept to take the selfie?

10. obedchuni

Posts: 315; Member since: Jun 16, 2014

Really, why would he do that navi_m, u are a troll

11. keithtae

Posts: 564; Member since: Mar 25, 2015

If I ever have the chance, I want to take a selfie with Tim Cook with my s7 edge. And show him how great the picture is. :)

12. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Dude seems like a genuinely nice person. I've heard he's cool to work for.

13. oozz009

Posts: 520; Member since: Jun 22, 2015

I passed by an Apple Store myself today and I checked the new iPhone SE. I was comparing it with my 5S, seemed 99% identical. The SE's camera seemed really good though and surprisingly the front facing camera was also really more detailed versus the 5s's front facing camera, even thought they are the same megapixels. In any case, I then checked the Live Photos option that you get with the 6s, and that's when I started to really get disappointed. For those who don't know, you can use Live Photos to create your own live wallpapers (well kind of) for your lockscreen, that's what makes Live Photos cool in my opinion since apple barely provides any live wallpaper on its own. Now here is the thing, on the 6S, you activate the Live Photos with a 3D Touch. On the SE, you activate it with a long press (proving that 3D Touch is less important than advertised at the moment), but you can only do so while viewing a live photo from the photo app but when I tried using the live photo on the lockscreen as a live wallpaper I was unable to activate the live animation with a long press!!! And that's just ridiculous, there is zero reason for them to do something like that, they just publicly gave you the freedom to activate Live Photos without 3D Touch and then they restrict you from doing the same thing from the lockscreen!! That's insanely stupid, not to mention that any 40$ android and above has such a simple feature as live wallpapers and apple just limit you and restricts of such a simple feauture in 2016!!! SHAME on you apple, shame on you x3. Out of all the features you gave on the SE you decided to lock a basic feauture (albeit, a nice one) such as this. And they call it: Special Edition, HA HA

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