Tim Cook visits Palo Alto Apple Store for launch of iPhone SE and 9.7-inch iPad Pro
Cook, whose contribution to Apple's success has been overlooked by many, took the time to shake hands, talk and take selfies with Apple Store employees and consumers inside the store. No, the location wasn't mobbed like you normally would see on an iPhone launch day, but the iPhone SE is not a flagship and was created to fill a gap in Apple's lineup. Quite cleverly, it includes support for Apple Pay. Remember, Apple takes a bite out of every transaction that uses the mobile payment service. Apple's revenue stream from Apple Pay is going to be huge some day.
For now, Apple expects new smartphone users and Android users switching to iOS to be heavily represented among iPhone SE buyers. Also targeted by Apple is those iPhone users who just happen to enjoy a 4-inch screen. Last year, Apple sold 30 million iPhones with a 4-inch screen.
source: @CNBCNow via RedmondPie