Apple CEO Tim Cook stopped into the Apple Store in Palo Alto today, the day that the company launched the 4-inch Apple iPhone SE and the 9.7-inch Apple iPad Pro. Cook didn't select this particular location by random, and he wasn't just driving by this store. It turns out that his predecessor at Apple (some guy named Steve Jobs) used to visit the same location during Apple product launches.
Cook, whose contribution to Apple's success has been overlooked by many, took the time to shake hands, talk and take selfies with Apple Store employees and consumers inside the store. No, the location wasn't mobbed like you normally would see on an iPhone launch day, but the iPhone SE is not a flagship and was created to fill a gap in Apple's lineup. Quite cleverly, it includes support for Apple Pay. Remember, Apple takes a bite out of every transaction that uses the mobile payment service. Apple's revenue stream from Apple Pay is going to be huge some day.
For now, Apple expects new smartphone users and Android users switching to iOS to be heavily represented among iPhone SE buyers. Also targeted by Apple is those iPhone users who just happen to enjoy a 4-inch screen. Last year, Apple sold 30 million iPhones with a 4-inch screen.
Tim Cook meets with staff and shoppers at the Palo Alto Apple Store
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
Recommended Stories
Loading Comments...
COMMENT
All comments need to comply with our
Community Guidelines
Phonearena comments rules
A discussion is a place, where people can voice their opinion, no matter if it
is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some
random thoughts, which are not directly related to the matter.
Things that are NOT allowed:
Off-topic talk - you must stick to the subject of discussion
Offensive, hate speech - if you want to say something, say it politely
Spam/Advertisements - these posts are deleted
Multiple accounts - one person can have only one account
Impersonations and offensive nicknames - these accounts get banned
Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a
post should be moderated - please, report it.
Have a question about the rules or why you have been moderated/limited/banned? Please,
contact us.
FCC OKs Cingular\'s purchase of AT&T Wireless
Things that are NOT allowed: