Tim Cook talks about the iPhone 6s Smart Battery Case and its "hump"

Tim Cook talks about the iPhone 6s Smart Battery Case and its
A couple of days ago, Apple introduced its very own battery case for the iPhone 6 and iPhone 6s – the Smart Battery Case. The new accessory drew negative comments and snarky jabs for two reasons. First, many find its design to be surprisingly unappealing, with a tortoise shell-like hump on the case's back instead of just having a more streamlined shape throughout. Second, many poked fun at the fact that Apple itself was putting out a battery case. Thus, the company was “admitting” that its flagship smartphone has worse battery life when compared to competitors' high-ends.

Apple CEO Tim Cook was recently attending an Hour of Code event at an Apple store in New York City and was open to answer a couple of questions about the new Smart Battery Case. His explanation about the unsightly “hump” (he did mention he doesn't like calling it that, of course) was that the design team wanted to create a battery case that is easy to put on or take off. Having the Smart Battery Case be made by a single piece of soft fluoroelastomer (the same material Apple Watch Sport bands are made of) and moving the battery towards the center allows the user to freely bend it around its edges, making it easier to slip the phone in or out.

Given our experience with the battery cases that we've gotten to fiddle with over the years, we'd say we have to agree that it is sometimes quite a difficult task to cram a smartphone in them, and often even harder to remove it. The issue comes from the fact that a conventional battery case will usually consist of a single hard plastic piece that fits very snug around the device, and a “cap” piece that snaps on top to keep the phone protected from all sides. All of this usually takes some force, patience, and solid nerves to put together or take apart.

Second, Mr. Cook talked about the jabs at the iPhone 6s' battery life. He argued that users who charge their smartphones on a daily basis will probably not need a battery case. The product is meant for people who happen to travel, hike, or otherwise put themselves in a position where they will be away from a power outlet for a while.

That's all good, but we still think that hikers would much rather have a tough-to-put-on third party case when on a trip, instead of a soft case around their expensive iPhone 6 / 6s. And, the $99 price-tag of the Smart Battery Case can actually buy you a pretty rugged 3rd party case, usually with a battery larger than the 1,877 mAh cell found in Apple's accessory.

What say you, though? Would you rather go for the full Apple experience and shell out for a Smart Battery Case, accepting the “hump” and all that, or would you prefer a tough, large 3rd party case?


source: Mashable via Ubergizmo

Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)
iPhone 6s
  • Display 4.7" 750 x 1334 pixels
  • Camera 12 MP / 5 MP front
  • Processor Apple A9 APL0898, Dual-core, 1840 MHz
  • Storage 128 GB
  • Battery 1715 mAh(14h 3G talk time)

FEATURED VIDEO

38 Comments

1. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

My hump! My hump! My lovely lady hump!

4. sgodsell

Posts: 6649; Member since: Mar 16, 2013

Here's a novel concept. How about putting a larger battery in the iPhone in the first place instead of always trying to make a thin stupid phone. If you use this $100 case with a small battery, then you have lost the thin part anyway. This is just a way for Apple to take in more money.

48. Finalflash

Posts: 4061; Member since: Jul 23, 2013

LOL, stop trying to make sense, this was done perfectly by Apple to milk the flock as much as possible. The Apple fandom is pretty stupid most of the time and this is one of those times. First they praised the size and how easy it was to hold. Then they literally praised the thinness and "good" design. Finally, they all bowed down in awe of the battery life. Then they put an ugly case on it with an added batter that made the smaller phone larger and fatter than most phablets (for $100 more). Rinse (milk?) and repeat every single year.

51. aBoss

Posts: 164; Member since: Sep 15, 2014

I have seen 1,000 of different cases over the years. This apple case has to be the ugliest one yet. And I aint even trying to bash apple.. Seriously can someone point to a ugly case thats actually being sold? R.I.P Steve Jobs

18. dimas

Posts: 3235; Member since: Jul 22, 2014

Or rather cook will be singing "my money making hump." With a $600+ tag price, iphones should have a big, efficient battery from the very start.

29. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Check it out! Hell naw I ain't gonna check out a pregnant iPhone 6S case I better get a iPhone 7 hatched in the next 9 months fam, I rather get a mophie battery case that can allow a charge with a switch and nearly twice the battery life than this $99

31. engineer-1701d unregistered

how does he think a 100 dollar back up battery when juice pak will do it better for less.

52. French_Toast

Posts: 98; Member since: Sep 02, 2015

Tim Cook is the Ballmer of Apple!

2. scramasax

Posts: 41; Member since: Mar 07, 2015

Steve Jobs must be spinning of rage in his grave... So freaking pathetic !!!

43. ph00ny

Posts: 1976; Member since: May 26, 2011

He would have never allowed that hideous humpback design out of the basement of apple lab

7. Astonvan

Posts: 237; Member since: Aug 14, 2015

Next time why not remove the battery completly and sell the case seperatly. that would make lot more profit :P

28. TBomb

Posts: 1011; Member since: Dec 28, 2012

And then if you do the same for the home button........ Genius! What do you say, wanna start a company with with me?!

30. Astonvan

Posts: 237; Member since: Aug 14, 2015

Yeah,why not. Lets start a company :P

8. xfire99

Posts: 1203; Member since: Mar 14, 2012

This is the ugliest battery case I ever seen.

25. shahrooz

Posts: 792; Member since: Sep 17, 2013

this is the ugliest thing I have seen.

9. mercorp

Posts: 1045; Member since: Jan 28, 2012

The next thing you know,we will have an iphone battery case that is as thick as a CRT tv.

10. Kumar123 unregistered

Its really ugly looking. I'm very disappointed. I expect this kind of ugliness from Samsung not from Apple. :(

12. twens

Posts: 1153; Member since: Feb 25, 2012

Samsung doesn't do ugly anymore. Their Vr design is simply the most attractive. Their current flagships are easily the most compact and beautiful and I'm an iPhone user.

24. maherk

Posts: 6633; Member since: Feb 10, 2012

Why are you so obsessed with Samsung? And as far as I know, Samsung offer one of the best looking official accessories around. They collaborate with the best fashion designers and artists out there when designing their accessories.

27. banglazbless

Posts: 114; Member since: Feb 05, 2014

Apple is trying to follow samsung by releasing this monstrosity. All east the Samsung battery case looks ten times better than that crap timcock release.

47. darkkjedii

Posts: 30672; Member since: Feb 05, 2011

What the heck does Samsung make, that's ugly?

13. apakalo1

Posts: 67; Member since: Nov 19, 2015

We are the very same people who patronize and praise these phones (iPhone to be specific) for their thinness. Now see , they have have designed an ugly battery case which will thicken our iPhone . Yet still , fools like myself will buy it. I now admit majority of humans are fools, else iPhone wouldn't sell that much considering their tiny battery life , low specs , inferior camera and over price tag . I won't be a slave to iPhone . I have totally advised myself . I will use an iPhone below 3000mah. ..

39. Plutonium239

Posts: 1112; Member since: Mar 17, 2015

Just get a Lumia 950 or 950 XL, they have better hardware and they both have a battery over 3000 mAH.

14. sonisoe

Posts: 440; Member since: May 06, 2009

look, it's apple, everything is over-priced and everything is designed to make you pull out your wallet more often than not...

15. uchihakurtz

Posts: 427; Member since: Nov 12, 2012

Should've renamed it into The Ninja Turtle case so Apple can sue the living ef out of movie studios and make more money like they always do

16. mixedfish

Posts: 1542; Member since: Nov 17, 2013

iPhone users will put on an ugly case anyway, may as well be useful.

17. ibend

Posts: 6747; Member since: Sep 30, 2014

what about reduce that hump and use wider battery, that way u cant make thinner batterypack (just like 'normal' cheaper 3rd party battery pack) seeing how other android manufacturer manage push 3000mAh battery inside slim design, Apple could put 2500mAh+ inside iPhone6s instead of selling this ugly battery case (but maybe thats their point :-/ )

19. promise7

Posts: 894; Member since: Jul 03, 2013

I'm pretty surprised, and disappointed at Apple design lately. First it was the iPhone antenna lines, then it was the way you charge the Apple Pencil and Magic Mouse 2, and finally it was the design for their battery case. Hopefully things will turn around and they'll really impress with the iPhone 7 design.

22. apakalo1

Posts: 67; Member since: Nov 19, 2015

Apple has no improvement to make... They are totally fraudsters in the smartphone industry. Can't you see how they use to sue even those companies (Samsung /LG) because of tiny tiny things? They always conspire with those judges to rig and loot their suppliers. I hate this American company... Well, it's not a surprise their main economy is built on defrauding arabian countries and Africa

36. Taters

Posts: 6474; Member since: Jan 28, 2013

Just look at the Apple Watch. If that's the best fashion product they can do with their resources, they don't have it. Yes the iPhone 5 was nice and maybe the iPhone 4 if you don't mind stumpy looking short phones but that's about it.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.