Tim Cook says Apple won't be a mobile carrier, because it doesn't have the global expertise

Tim Cook says Apple won't be a mobile carrier, because it doesn't have the global expertise
Apple CEO Tim Cook has confirmed that he doesn't share the dream of his predecessor Steve Jobs in making Apple into a mobile carrier. Jobs famously had a dream of getting everyone in the world to turn on free guest WiFi, and using that as an ad-hoc mobile network, but obviously the plan never amounted to much.

Now, Tim Cook said at an interview at Startup Fest Europe in Amsterdam that Apple will not be entering the mobile carrier space and will also not be attempting to become an MVNO (Mobile Virtual Network Operator). Cook's exact reasoning was kind of interesting:


Apple has a history of saying that it won't do something... until it does. But, this answer seems far more real than those past examples. The key here isn't just that Cook is denying that Apple would get into the space, but that the reason is because Apple wouldn't be able to do it globally. Cook isn't necessarily saying that Apple can't be a mobile carrier, just that it's too difficult to jump through all the regulatory hoops around the world to make it work everywhere. 

source: 9to5Mac

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7 Comments

1. SIGPRO

Posts: 2815; Member since: Oct 03, 2012

Duuuuhhh saw this coming form miles away! Apple doesn't have lot of expertise in these kind of things!

5. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

They can easily buy out one of the carriers and acquire such "expertise"...

10. ToastedBacon21

Posts: 47; Member since: Oct 18, 2015

Buying a carrier won't do nothing. It'll only give them telecarrier abilities limited to that region. Buying one carrier won't let you go global. Buying multiple carriers is out of question. They simply won't be able to afford it.

2. jove39

Posts: 2145; Member since: Oct 18, 2011

Project Fi support then? I am sure Google would've approached Apple.

3. Jimrod

Posts: 1605; Member since: Sep 22, 2014

I always thought Apple should go into this as it best suits the "cloud" they're so keen to push. Buy up low/mid-level suppliers with good coverage in most of the larger territories, charge a premium for unlimited data/calls/texts to Apple customers and offer worldwide coverage so you don't get roaming charges when you actually have to use cloud services away from WiFi. Then 16gb might start to make sense! It would be expensive but they've got cash, I'd gladly pay £50+ per month on contract (plus phone costs) knowing I could travel anywhere with unlimited usage and no fear of additional charges.

4. quintessential

Posts: 86; Member since: Mar 11, 2015

Ever since Tim Cook took the helm, Apple has become a company that's merely catching up to trends and now has barred itself from further innovations because of its "worldly limitations." The management of this company is simply milking off the success of Steve Job's ideas. What a shame that Steve Jobs mentored Cook for nothing. If Apple was originally started up by Tim Cook, I'm sure it would never have continued existing today. Apple under Steve Jobs was never constricted by the word "Impossible". Steve Jobs tried to change the way things were done, and how things should be made for people. But with Tim Cook, Apple has now become contented to be just "one of the players" out there in the market, as long as they make the most profits and sell the biggest quantities. Slowly but surely, Apple's core is rotting in the inside, despite the beautiful facades that Tim Cook tries to show everyone it is.

9. catt4u

Posts: 145; Member since: Jul 09, 2011

I don't think Apple will get any support from the existing carriers to be a global carrier. And without their support, it would make it very difficult for Apple to sell enough phones.

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