Tim Cook: Stop drinking that expensive coffee and you'll be able to afford an iPhone X

While some consumers might be turned off by the price of the Apple iPhone X ($999 for 64GB, $1,149 for 256GB), yesterday during the launch of the device, Apple CEO Tim Cook made it sound within reach for many. Cook said that the iPhone X can be found priced at $33 a month using an installment plan. The executive added that this is cheaper than buying a coffee at "at one of these nice coffee places." He also pointed out that iPhone X buyers can save as much as $350 by trading in their current iPhone.

During yesterday's launch of the tenth anniversary model, Cook visited an Apple Store in Palo Alto. Visiting an Apple Store on the launch date of the newest iPhone model(s) is a tradition that the executive has had since being named Apple's permanent CEO in the aftermath of Steve Jobs' resignation in 2011. Two years earlier, when Jobs took a leave of absence to undergo a liver transplant, Cook was named as a temporary replacement.

So there you go. Tim Cook says that if the Apple iPhone X is too rich for your budget, you can always give up your caffeine addiction and skip the daily trip (or trips!) to Starbucks. This, he says, will leave you with enough cash to purchase the latest and greatest iPhone yet.

source: CNBC

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

The price is a turn off but If I wanted it I could get it easy.

2. roldefol

Posts: 4744; Member since: Jan 28, 2011

The price is only shocking in the "a THOUSAND!!" sense. It's not much more than, say, a Note 8 or a 128 GB Pixel 2 XL. And most buyers won't notice the increase in an installment plan.

14. trojan_horse

Posts: 5868; Member since: May 06, 2016

And Tim Cook basically says people should give up what constitutes their diet in other to afford the IPhone X? Whatever.

50. roldefol

Posts: 4744; Member since: Jan 28, 2011

If you want something badly enough, you'll figure out a way to get it. And it's not like he's telling everyone they must get an iPhone X instead of an 8.

92. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

And I'm here like...why don't people save money instead of buying an overpriced device which a $500 device can easily match in day to day scenario and enjoy coffee with the rest??

117. sgodsell

Posts: 7459; Member since: Mar 16, 2013

Tim Cook and friends are drinking too much of that Apple Koolaid, and want everyone else to drink the same Koolaid that they are drinking.

112. Man_Utd

Posts: 188; Member since: Feb 03, 2015

IMO, that's a poor comparison. Look at the difference in screen size. They are bigger phones compared to the X. The X should be compared with the Pixel 2 and S8.

26. Cat97

Posts: 1937; Member since: Mar 02, 2017

What Tim Cook said can only appeal to naive people. The phone still costs $1000 and with this sum you can do a whole lot of other very valuable things.

31. Awalker

Posts: 1986; Member since: Aug 15, 2013

Well, people can do what they want with their own money.

41. darkkjedii

Posts: 31337; Member since: Feb 05, 2011

Post of the day, belongs to you.

70. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

Yep they can. But only Apple fans will fight you tooth and nail to justify paying more for less. When you have more and you get it for less, you've already won the battle, so there is nothing to argue. Looking at a video showing Just because you are buying with your own money, it doesn't make the purchase any more or less foolish though.

29. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Tim Cook, find a way to engineer away that ugly notch and I would think about buying one.

5. rsiders

Posts: 1978; Member since: Nov 17, 2011

Lol is he serious? How about just make a reasonably priced phone you don't have to baby and guard with cases and bumper guards and doesn't allow you to expand your own storage and have to buy a separate fast charging brick for or plug in headphones without the need for dongles?

19. matistight

Posts: 997; Member since: May 13, 2009

They do, it's called the iPhone SE and iPhone 6S

38. rsiders

Posts: 1978; Member since: Nov 17, 2011

Neither have expandable storage but they do hit my other points.

51. you_sukk_it

Posts: 219; Member since: Apr 11, 2017

puke and puke s

8. androapplephone

Posts: 42; Member since: Oct 04, 2011

I have bought a iPhone X and so far I like it a lot. Have not even had it for 24 hours yet. So far Face ID is Perfact and the notch is actually kind of what I thought. It is a place to hide information that i would not want on the main screen so I really like it. Next year if they came out with a plus’s version I would upgrade but only if I could get a bigger screen. I can handle a iPhone plus size so if you fill that size with a screen I would love it.

9. Bernoulli

Posts: 4361; Member since: Sep 01, 2012

Perfect click and bait article when the video doesn't have Tim cook actually saying this.

10. jibraihimi

Posts: 815; Member since: Nov 29, 2011

Mr.Cook, please stop overpricing your products, then everyone can purchase it, without compromising with their eating, drinking, or sleeping habits.......

52. you_sukk_it

Posts: 219; Member since: Apr 11, 2017

most people whod want it can buy the phone. im not buying cause I cant afford it. I think the phone is crap. ugy ass design. overpriced garbage.

100. AxelFoley unregistered

Then, his profit margins would decrease. Unfortunately, his concern as CEO is to shareholders and not "everyone". Apple has never pretended to be a charity.

12. Rocket

Posts: 673; Member since: Feb 24, 2014

Stop buying food and you will be able to buy the iNotch ;).

13. andriodfanboy1

Posts: 169; Member since: Jul 22, 2014

Omg a piece of tech is way more important than daily habits.

16. androapplephone

Posts: 42; Member since: Oct 04, 2011

I am outnumbered by idiots with nothing better to do than say negotiable stuff

17. matistight

Posts: 997; Member since: May 13, 2009

T-Mobile is $30 a month for the phone. Do your research or hire me to write these articles.

24. Alan01

Posts: 628; Member since: Mar 21, 2012

Actually, that includes a rather pricey down payment which is why I didn't include it. So that people like you don't get confused by the context (and I mean that sincerely, not as an insult), I removed the reference to it in the story. regards, Alan F.

20. mikehunta727 unregistered

Bruh that is the dumbest thing he can say even if I admit is partially true...I myself can spend up to $10-15 a day on Starbucks coffee sometimes, but a really dumb thing to say by Cook Yes I am completly addicted to caffeine

44. sissy246

Posts: 7124; Member since: Mar 04, 2015

You are right, it is true, but he has no right telling people not to buy something just so they can buy a over priced phone.

55. mikehunta727 unregistered

I know it's true and yeah I agree with you it's dumb as hell that he said this, makes him look like an asshole and comes off bad

25. tani24

Posts: 51; Member since: Feb 24, 2015

Sorry Tim, I can live without your expensive iPhone, but not without my "dear" daily coffee: so you know what, I keep going on with my excellent hTC 10!

* Some comments have been hidden, because they don't meet the discussions rules.

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