Though flattered, NVIDIA wants Apple to prove speed claim made during The new iPad's introduction

Though flattered, NVIDIA wants Apple to prove speed claim made during The new iPad's introduction
During Wednesday's introduction of The new iPad, Apple was talking about the A5X processor on board, which comes with a quad-core graphics processing unit. Tim Cook said that the processor offers four times the performance of a NVIDIA Tegra 3 processor. Wednesday evening, NVIDIA released a statement from Ken Brown that said that because it didn't have the benchmark criteria used by Apple to come up with that claim, it was in no position to verify it. Brown's comments suggest that Apple might have handpicked certain apps to come up with that figure.

Brown did say that it was flattering to have been pointed out during the event, but he said that NVIDIA has some issues it needs to discuss with Apple. Still, there is some evidence that tends to back Apple's claims. In benchmark tests, the Apple iPad 2 (aka The old iPad) with a dual-core CPU and GPU outperformed the Asus Transformer Prime, an Android tablet using the quad-core Tegra 3 processor. Even though the Android 4.0 update might have sped up the Transformer Prime a bit, it most likely would still trail The new iPad's quad-core graphics processor and faster dual-core base.

The real challenge for Apple may come later in the Spring when the Samsung Exynos 5250 starts shipping with its ARM-Cortex A15 build and new graphics capabilities.

Will Apple hand over the actual benchmark tests that confirm the statement, and if not, will NVIDIA keep the pressure on Apple to discuss the comment? It is the type of delicate situation that could backfire for all involved. If Apple fails to prove the statement, it will look as if the tech titan handpicked the apps that ran during the benchmark testing to clinch a specific result. And if Apple does come up with proof that the A5X is as fast as claimed, it will hurt NVIDIA and those devices using the Tegra 3 that compete with Apple.

source: electronista

Related phones

iPad 3
  • Display 9.7 inches
    1536 x 2048 pixels
  • Camera 5 MP (Single camera)
    0.3 MP VGA front
  • Hardware Apple A5X, 1GB RAM
  • Storage 64GB,
  • Battery 11560 mAh
  • OS iOS 9.x
Transformer Prime
  • Display 10.1 inches
    800 x 1280 pixels
  • Camera 8 MP (Single camera)
    Other front
  • Hardware NVIDIA Tegra 3, 1GB RAM
  • Storage 64GB, microSDHC
  • OS Android 4.0.3



27. domspencer01

Posts: 15; Member since: Mar 08, 2012

Perhaps Apple didn't turn the Tegra 3 on during the test. I can assure all of you that the A5x is 4 times faster than the Tegra 3 when It's not even turned on :-)

26. remixfa

Posts: 14605; Member since: Dec 19, 2008

I'm not convinced it will hurt either group really. People that want iOS arefar and wide not.concerned with having the biggest specs... people that care about specs enough to care generally don't have apple in mind Its 2 different mind sets on 2 different groups of people.

23. iami67

Posts: 334; Member since: Oct 18, 2011

Apple is such a joke for reasons lke this I will never buy apple. They straight lie to the customers and use word play to make there product sound better then it is. OOOOO new ipad with quad core graphic process. Customer says so that is better then my dual core processor right.. Answer no the ipad still uses a dual core proccesor its the graphics process that is quad core we just say it this way for the iclowns to feel they have something better. And now with the lying on ATT iphone showing they have 4g. which is not possible since you need a new radio for lte not new software. People are still going to be idoits and say im canceling vzw/sprint to go the the iphone on 4g. Dumb

22. DomThomas

Posts: 2; Member since: Feb 16, 2012

Apple again have fallen for their own hyperbole

21. saiki4116

Posts: 413; Member since: Mar 31, 2011

guys,do you know that the GPU in Nvidia Tegra 3 is 12 core one.I think Apple might have handpicked some apps for the benchmarking

20. eli577

Posts: 142; Member since: Jun 29, 2010

Wow! So much smart people here talking about how fast is the new ipad when nobody has tried a single unit yet and there is no video available on the web.

18. andro.

Posts: 1999; Member since: Sep 16, 2011

Any claims apple makes are always exaggerated and as such people with free thought and self awareness know thats the following formula is true: Apple claims........ divided by 3 = truth

17. darac

Posts: 2156; Member since: Oct 17, 2011

"in benchmark tests, iPad 2 beat the transformer prime" ..IN GPU BENCHMARK TEST!! Not surprisingly since it uses the PowerVR SGX543MP2 graphics processor which we should know, is still the industry leader on a given resolution. But iPad3 has double of that GPU power - the same chip is used in Sony Vita (MP4) - but it has to deal with four times the screen resolution! And yet they basically say it somehow magically outperforms even the Vita which runs on 960x540 pixels! Only a true ignorant could buy that cr!p- apple clearly just manipulates the figures to twist the reality. I'm so disappointed in phonearena. It's a disgrace how apesh!t they went over all this iPad event.

16. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Hmm... so Apple threw in with a 4 core GPU, but still has forsaken a true multitasking CPU? Does this remind anyone else of the 'I Love Lucy' episode where she worked in the chocolate factory? And how well that turned out? (I bet The New iPad could be used to make a grilled cheese sammich' when it gets graphics intensive considering the screen resolution and size.) Apple has yet again reinforced my concept of their product strategy - it doesn't really have to do anything, just look good doing it. I guess their devices really are works of art.

14. naveenstuns

Posts: 184; Member since: Feb 19, 2012

even if the a5x has 4 times the graphics power it has more resolution to deal with it which will nullify its power. so finally tegra 3 = a5x.

12. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

and apple says that HP sold 15.1 million units and says its not accurate ..they say that to all non apple companies ,so this is also another false marketing scam

11. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

couldn't this be considered as misleading advertisement? (if proven wrong)

10. nak1017

Posts: 328; Member since: Jan 08, 2010

Ok, I'm confused... are games even up to the level where any of this is going to matter? Is Apple going after the graphics trophy to divert our collective eyes from the fact that it won't top nvidia (or samsung or qualcomm) when it comes to processing? Last time I checked, the current bottleneck is on the CPU, not the GPU when it came to tablet gaming...

8. smartphonelover

Posts: 37; Member since: Nov 26, 2009

Correct me please if I'm wrong, cause I can't remember fully, but didn't the ipad 2 only beat the transformer prime in some type of old gaming structure?

6. jove39

Posts: 2152; Member since: Oct 18, 2011

I doubt Apple can prove A5x has 4x performance compared to Tegra3...may be in gpu power...but definitely not in CPU...Tegra3 will be definitely better than A5x if someone can run optimized multi-threaded benchmark app on comparable devices.

5. G2Noobin

Posts: 81; Member since: Dec 17, 2011

Stupid on Apple if this is Bogus!!

4. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

apple is gonna get busted..

3. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

Does it really matter? iOS still can't do what Androids can...Even if it ran 100x faster than the Tegra-3, iOS still can't browse the "full web" with flash, still can't do simple personalisation and still don't have real multi-tasking/task manager. It's like bragging you live in a 4 storey house with over 10 rooms, but you only live on one floor and use one room while the other 3 floors and 9 rooms remain untouched.

9. Dr.Phil

Posts: 2567; Member since: Feb 14, 2011

I agree with everything but the Flash part. Adobe seems to be moving away from mobile Flash support and the internet itself is moving away from Flash to HTML 5. So, that's going to be the real test of which platform is better at HTML 5.

13. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

DrPhil ur talking about the future, and we live in the present. It kinda sucks when u have to watch flash supported videos on my iPhone or iPad, and I end up using my pc

15. Dr.Phil

Posts: 2567; Member since: Feb 14, 2011

Well yeah it is the future, but it's also the more upcoming future. I mean Adobe just stated in the past few months that they weren't going to support anything past I believe Android 4.0. That's part of the reason the Galaxy Nexus didn't have Flash initially because Adobe was putting a stop to it but then said that Android 4.0 would be it. So, if Android 5.0 is coming out this year then you are talking about HTML 5 support being the big thing.

25. Dark4o90

Posts: 205; Member since: Feb 20, 2011

don't count on that flash will be in the mobile devices for looong time maybe in 10 years html5 will replace flash but MAYBE and more of the sites that don't have mobile versions are using flash

28. 1701nino unregistered

Why doesn't it matter what kind of horse power the new ipad has??? I you would know better all those dual and quad core cpu-s and gpu-s are used for what? Manelly games and apps,browsing the web and in small extent email. Just beacuse android has widgets and flash suport that doesn't mean its a better OS and takes advantage of multicore chipsets. And ios still has the best selection of apps and games. So just because you tweak your android phone doesn't make it better it just means that you have acces to you to your OS. Man you don't have any clue about technology your are just taking sides. Compare the benchmarks,games and apps where it really matters.Son

2. cheetah2k

Posts: 2333; Member since: Jan 16, 2011

I think there could be a Deformation case in the works by Nvidia. If Apple are smart, they should substantiate their claims asap.

7. squallz506

Posts: 1075; Member since: Oct 19, 2011

defamation you mean. i think it is technically libel because it was projected on a screen and was typed into a document. the a5x does have much better graphics than the tegra 3, but apple should have shown some proof, or a reference or footnote. something.

1. clevername

Posts: 1436; Member since: Jul 11, 2008

This will be quite the show. I'm really wondering what the clock speed is on the A5X. Has apple even officially announced that or are we all going by rumored numbers?

19. danwatson

Posts: 117; Member since: Jan 03, 2012

I believe it is the same dual core as is in the A5...the only thing updated was the graphics hence the A5X instead of A6. Graphics were probably upgraded because of the resolution but the processor was already fast

24. clevername

Posts: 1436; Member since: Jul 11, 2008

Yeah I thought s too but the comment about needing more power might a higher clock speed. Either way, point is we don't. Which is why I ask.

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