This iPhone 8 Face ID supplier hit record share highs, hinting at the 3D tech's features


When an obscure Austrian sensor maker becomes the best performing blue chip stock in Europe, it is bound to attract analysts' attention. Peeping at the AMS AG product portfolio, it immediately becomes clear why its shares have doubled since the year started. 

The company offers, among other things, sensors and emitters that are said to be part of the face-scanning setup on the upcoming iPhone 8. Moreover, reputed analyst Ming-Chi Kuo lists AMS as one of the component suppliers for the 3D sensing (provisionally dubbed Face ID) that will eventually debut with Apple's new handset, as you can see in his slideshow above explaining the parts that will go into Apple's face authentication tech.

There are several approaches to the 3D-sensing technology, such as time-of-flight that measures the amount of time it takes the near-infrared light from the emitter to get reflected off your face's features, and return back to the nearby sensor. The other is called structured light, and involves projecting a pattern onto the object, and inferring the depth perception where the lines break with an algorithm. 


Apple might eventually use both of these systems, and one industry watcher already hinted that the 3D-scanning tech of the iPhone 8 would be second to none. So far, analysts expect it to be used for lighter duties, like face authentication or replacing game characters with your 3D selfie, for instance, but a few years from now, Apple's grand AR plans would eventually give it a way more prominent role that will merge the physical and virtual in ways that might be the next big thing in mobile.

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29 Comments

1. Saioofi

Posts: 336; Member since: May 23, 2014

Let's see if that's actually true when the phone comes out

3. trojan_horse

Posts: 5868; Member since: May 06, 2016

Word! Eager to see if facial unlock turns out be faster and more reliable than fingerprint. I'd be impressed.

13. Cat97

Posts: 1774; Member since: Mar 02, 2017

Let's see if the phone comes out ! :)

2. Phonehex

Posts: 752; Member since: Feb 16, 2016

The good thing about Apple is that they implement features perfectly. They may be late quite a few times , but their execution is spot on.

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

"They may be late quite a few times , but their execution is spot on." Isn't that the advantage of being late? Taking two or three more years grants enough time to improve upon a tech. Apple can afford to take few more years (thus being late), because Apple has it's own ecosystem to itself, so no competition in there, which means Apple isn't pressurized to bring new stuff all the time... Whereas other OEMs are in a same ecosystem, thus resulting to fierce competition and every OEM there is under pressure to one up another with new stuffs to stay relevant, which means they can't afford to be late.

17. bobby84

Posts: 595; Member since: May 13, 2016

What about siri? It came out a long time ago and still among the dumbest A.I. Google assistance is newer smarter and has more control. What about Apple maps? Since Apple dumped Google maps, there was issues every since then and Google maps is more advance, smarter and has far more options. What about Water resistance? Apple finally does IP water resistances and have ip 67 when Samsung had ip68 for 2years now. What about bigger screen their first attempt the 6 Plus bends. What about apple pay it wasn't first and work just like all the others Google wallet android pay Samsung pay etc. But Samsung pay is much better it works in more places and you get points for every transaction you can redeem for money, gift cards etc. Not only that you get promotions near by and can load your memberships card on it. Wish I could say more but Apple haven't done anything new?

25. therealestmc

Posts: 679; Member since: Jul 23, 2012

Siri is slightly behind google assistant and is much better than anything else out there. Also, Apple map is very good these days and has lots features. I use both Apple and Google map.

18. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

Agree to an extent. Thought I venture to say that economics plays a big part. they certainly wait till the tech is cost effective for them to implement and make a huge profit from as well. That is business and they do it well. However, I don't think that it will be the case with Oled screens ( as they are already implemented well) nor is it with NFC ( very limited) and other features like OIS. Bluetooth, Stereo speakers to name a few. With AR a resounding "Yes" as what I have observed from the ARkit, demos, they really knocked it out of the park.

27. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

That is simply not true.

29. Asante201025

Posts: 2; Member since: Aug 09, 2017

Guy you are right

5. Foxgabanna

Posts: 581; Member since: Sep 11, 2016

I know Androids have been doing this for a while, but Apple will make it awesome. It's super jank on androids.

8. cnour

Posts: 2305; Member since: Sep 11, 2014

You are right...

19. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

Agree. Google had the upper hand with this but never continued to develop it as it turn s other things. I remember playing the ingress game or Goggles which pushed AR a little bit further, We also heard and saw project Tango which utilized special hardware. However, their is a phone I believe that will be release with the Project Tango hardware that will provide AR features too. Hopefully it will perform much better at facial recognition as well. But Yes I agree it looks well "implemented" by Apple from the demos I saw.

6. haruken

Posts: 303; Member since: Nov 06, 2013

2017 => Announcement of face ID, ditching touch ID cause it's slower (nothing to do with the in screen not being ready). 2018 => Announcement of in screen touch ID, ditching the just announced face ID.

28. AmashAziz

Posts: 2891; Member since: Jun 30, 2014

Jokes apart, I don't think Apple will ditch faceID once it's developed and implemented successfully. Until and unless there is a better unlocking method out there. Apple will just bring back touchID through under-the-screen tech in 1-2 years, I think.

7. Atrixboyyy

Posts: 581; Member since: Nov 03, 2011

@Haruken. You know that's how they operate, seeing as how the light (both sources) have to travel farther than in touch iD I doubt it will be faster . Even my HTC 10 unlocks damn near instantly so I won't hold my breath @foxgabanna it was never truly looked at as a primary security option (Android has more options than iOS) and I'm not sure what you mean by jank, it worked 85-90% of the time I used it. Sidenote AMS better hope they have plans for when Apple is finished with them so they don't end up like the guys from that PowerVR company

9. cnour

Posts: 2305; Member since: Sep 11, 2014

We all know that the problem of Android is: premature features that suck.

10. Atrixboyyy

Posts: 581; Member since: Nov 03, 2011

Like what? If there are so many you could name some factually. if it weren't for Androids features your iPhone would still have a tiny black background with the inability to send mms

11. cnour

Posts: 2305; Member since: Sep 11, 2014

Do u remember the first fingerprint done my Samsung (slide your finger to unlock)? Why they change it to a Touch ID like Apple?

14. Atrixboyyy

Posts: 581; Member since: Nov 03, 2011

During the development stages apple bought the company making fps equipment (AuthenTec) prior to that all other OEMs were using swipe technology

16. cnour

Posts: 2305; Member since: Sep 11, 2014

Always same arguments: Apple bought this, Apple bought that!!!! Why the others are not buying?

24. Atrixboyyy

Posts: 581; Member since: Nov 03, 2011

Lol you asked I answered, don't come back at with that nonsense. After they purchased them everyone else had to either restart or change their fps design. Did Apple get it right with their Touch ID ? Yes and we all credit them for getting to the standard first but was it their work? No Do you know if Authentec was in talks with any other company to produce the touch sensors? No Apples always been known to buy or wait for someone to do something first and then rebrand their own version as "all new". it's fine if you stand by that, that's fine but you can't speak on premature features when Siri was a "beta" for like 2 years and Apple maps was directing drivers off cliffs.

20. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

Agree. That is a pattern everyone who works with Apple have to be aware of. AMS, if they are prudent, should not only be a sole supplier to Apple but negotiate in their contracts that the have the right to license or sell their tech to other manufactures.

12. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Sorry if this is a stupid question, but what if said person gained/lost significant weight? Will the scanner be still able to detect who you are?

15. iDroidPhony

Posts: 59; Member since: Sep 21, 2016

Apple engineers may have brainstormed in developing the tech. One issue would exactly be your question so the software may be designed to 'learn' your face due to weight gain/loss over time. Before you go for a face surgery it is surely recommended to erase your saved 3d face data and use the password or pin on your iphone.

21. PhoneCritic

Posts: 1345; Member since: Oct 05, 2011

Lol - "Before you go for a face surgery it is surely recommended to erase your saved 3d face data and use the password or pin on your iphone." Not one of the things you and I ponder but we hope that engineers are cognitive of while implementing this tech. But like you said you will be given the option to enter a pin or password for a fallback

23. mikehunta727 unregistered

You would just simply update the Face ID with your "new face". Was it that difficult to think of that?

22. xfire99

Posts: 1205; Member since: Mar 14, 2012

Another company following Imagination Technologies footstep.

26. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Faster, more secure and more accurate than a fingerprint sensor? I highly doubt it. They're talking out of their anal.

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