"There's more to iPhone" says Apple U.K. (videos)11
Apple U.K. released a trio of short promotional videos this weekend that are connected to its There's more to iPhone campaign. The first video is called Face ID, and we wonder if you can figure out which iPhone feature the 14 second clip is about. Actually, the point of the video is to remind you that Face ID doesn't store a photo of your face on an iPhone. Instead, it stores a mathematical representation of your face created by the 3D mapping feature on the TrueDepth Camera.
The next video says that iOS 12 makes even older iPhones faster. As of last month, 80% of active iPhone and iPad units were running iOS 12. Support for the latest iOS build starts with 2013's iPhone 5s all the way up to last year's iPhone XS, iPhone XS Max and iPhone XR. Apple iPad models that are compatible with iOS 12 include 2013's iPad mini 2 and all of the iOS tablets that came after that model, including last year's 12.9-inch iPad Pro, 11-inch iPad Pro and sixth-generation iPad. Lastly, the sixth-generation Apple iPod Touch also runs iOS 12.
The third video reveals that Apple will recycle your trade-in even if it isn't an iPhone. That's good for the environment, of course, and Apple says, "This helps recover more materials, so fewer resources need to be mined from the earth."
In the U.S., Apple's latest video campaign, called iPhone can do what? shows features on the 2018 iPhone models that stateside users might not know about. For example, did you know that you can quickly open a chat session with Apple Support by tapping on the support icon on the home screen?
During the company's fiscal first quarter, which ran from October through December 2018, revenue attributable to the iPhone declined 15% year-over-year. Yes, this has been a very difficult period for the iPhone with some blaming the lack of innovation on Apple's part for the decline in sales. And the 2019 iPhone models to be unveiled in September will reportedly be more of the same with a 6.4-inch iPhone XI Max, a 5.8-inch iPhone XI and a 6.1-inch iPhone XR (2019) expected. The iPhone XI and iPhone XI Max could both sport a square-like camera module in the upper left corner of the phone's back panel, both carrying three cameras and a flash. That would make it similar to the triple camera setup on the back of the Huawei Mate 20 Pro.
The big question for Apple this year is whether the new and improved camera sensors on the back of the iPhone XI and iPhone XI Max will be enough to generate a rebound in sales. Or will buyers wait for 2020 when we could see the first 5G iPhone and quite possibly the first foldable iPhone. If this is the case, one more tough year lies ahead for Apple when it comes to the iPhone.
Besides the possibility of Apple selling both a 5G and a foldable iPhone in 2020, recent reports call for Apple to launch its AR glasses next year. The first version of these glasses will rely on a user's iPhone to work. Combined with the possibility of seeing a 5G iPhone and a foldable unit that same year, 2020 is shaping up to be very important for Apple as we could see the iPhone return to its old days of heady growth.
Apple U.K.'s promotion is called There's more about the iPhone, and you can read all about it right here.