The new official Android ad shows that Google has finally found its voice: it's all about inclusivity

The new official Android ad shows that Google has finally found its voice: it's all about inclusivity
Knowing that its Nexus 6 was just about to be announced publicly, Google started out its day yesterday by posting a series of micro ad teasers every few hours or so, before reaching a total of 9 whole separate ads. Through these resonates a simple new mission statement: Android is all about inclusivity and fun. At least Google seems intent on pushing that message, and we've got to say that we very much like this new approach.

This makes sense. After all, Android is the most popular mobile operating system by far, servicing essentially every category currently in existence. But we're probably not alone in thinking that these new ads are also something of an indirect stab at Apple, whose products are, in comparison, positioned as generally more exclusive. And that has worked a miracle for the iPhone maker.

In any case, it's nice to see Google's comport waning and showing that it can be a bit closer to both Android fans and its many OEM partners, both of which received a nod. Don't quite get what we mean? Well, if you haven't jumped to the playlist below already, now would be a good time to check the ads out and see for yourself.

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6 Comments

1. RebelwithoutaClue unregistered

It reminds me of a slogan of Apple. Think different...

6. engineer-1701d unregistered

i like the first commercial the song is great and all the people in it, i would like to see this ad on tv or hulu i would not get upset if it popped up.

2. Tritinum

Posts: 471; Member since: May 06, 2014

wtf Stuart Edge is in a google commercial o_O

3. E.N.

Posts: 2610; Member since: Jan 25, 2009

A couple are pretty cheesy, but still really good ads.

4. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

Great ads. Especially those animated ones.

5. cleat-glitch

Posts: 109; Member since: Feb 07, 2014

o my...the L addition was hilarious

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