The internet is going bananas over this iPhone story, and it's not even true

The internet is going bananas over this iPhone story, and it's not even true
Us people, we're only human. We make mistakes. And occasionally, those mistakes earn us some mockery and bruise our egos, but that's about where it usually ends. The possible emotional scarring aside, there are usually no victims to our blunders. But sometimes, other people's—or in this case, a company's—reputation can be negatively impacted, and that's just not right. The record needs to be set straight.

Such is the case with a widely reported story about Apple and its iPhone, Watch, and Mac products, which mistakenly claimed that the company has let slip the product life cycle of its gadgets. Citing a recently updated FAQ page on Apple's Environmental initiatives, various major news outlets (some of which have since updated their stories) went to quote the following:

That, of course, is a classic example of annihilating context and cherry-picking passages to fit a certain narrative. And what a powerful narrative it makes! Apple admitting to its high-end products lasting only three to four years before they're worn out? That's a hot story right there. But of course, it's rubbish.

See, the FAQ section in question is actually trying to define the model which Apple uses to calculate the green house footprint of its devices after they leave its factories. As in, the impact on the environment from buyers actually using their devices. So the aforementioned estimate of three (or four) years in this case—an estimate derived from "a mixture of actual and modeled customer use data"—is an attempt to measure how Apple products affect the environment, and that's a good thing. It's not a statement on their ability to carry on working properly after many more years than that, and millions of Apple users are well aware of that.

Obviously, angry, anti-Apple folks were quick everywhere to point out how they've always known this, how obvious it was, and that Apple didn't have to admit it for it to be a fact. Others were quick to draw on conspiracy theories, suggesting that companies routinely release products that are allegedly engineered so that they die out at some chosen point in the near future, prompting another buy. Point stands, however: Apple admitted to no such thing, and Apple products in general live on past that modeled three-to-four time frame. This has nothing to do with the ability of your iPhone to handle



31. jeffery090

Posts: 1; Member since: Nov 27, 2016

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28. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Funny thing about this article, is that WatchOS was mentioend within this, it hasn't even been out 3 years yet, so how would they have customer data for this?

25. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I know people who are still using iPhone 4/4s so obviously they last longer than 3-4 years.

24. Konsento

Posts: 139; Member since: Apr 10, 2015

"Phonearena is going bananas over this iPhone story, and it's not even unprejudiced"

23. tunewar123

Posts: 17; Member since: Mar 17, 2016

"classic example of annihilating context and cherry-picking passages to fit a certain narrative" Are you talking about "phonearena"?


Posts: 2819; Member since: Oct 03, 2012

Say NO to Apple!

9. yoosufmuneer

Posts: 1518; Member since: Feb 14, 2015

PA at it again to save Apple

5. tyrionTheWise unregistered

And this is coming from PA which most of the time spreads misinformation for more flame wars, Hypocrite much.

12. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

Right tyrion! The anticipated flame wars results in many comments and page clicks and more ad revenues. Then later, those who participated in the flame war get banned.... It so hilarious.

4. legiloca

Posts: 1676; Member since: Nov 11, 2014

Sooo.....what does the thumbnail (a garbage bag with Illuminati symbols surrounding) have anything to do with the article? (o.O) All seriousness though, only the anti-Apple "fanboys" (Move To iOS app Play Store release?) exaggerated this matter, showing off indeed of how immature they can be so we shouldn't take this thing too seriously. p.s I have many Android phones and an Apple phone so I'm not a hater or "siding" with either side on this

7. tech2

Posts: 3487; Member since: Oct 26, 2012

Did you read the entire article (rant) ? He's talking about conspiracy theories hence illuminati symbol and the garbage bag represents the iPhones being worn out in 3-4 years and being tossed in the bin. Not really a rocket science.

10. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

Conspiracy theories isn't an illuminati-only thing. There have been non witchcraft-related conspiracies. That doesn't justify the image in this article. You don't use satanism to represent a non-satanic topic which you're reporting on, because it's irrelevant!

3. aikoo

Posts: 129; Member since: Feb 27, 2016

Phonearena's authors' ability to defend their beloved Apple just makes this a joke. Although I agree with what Chris said, this article is very bias and it just fathoms me.

29. Brewski

Posts: 739; Member since: Jun 05, 2012

This was my first thought when I started reading this article. of COURSE PhoneArena will rush to defend Apple.

2. johanbiff

Posts: 415; Member since: Mar 31, 2015

Grab a snickes Chris, your not you when your bias.

1. ibend

Posts: 6747; Member since: Sep 30, 2014

is it some "Apple's damage control" in progress or something? I didnt even hear this stuff.. (I wont care even if I hear that rumor) and where is the bananas?

8. 2.5GHz

Posts: 270; Member since: Apr 03, 2016

The damage control could be true, though.... A side note: @Chris. P, what's with your inclusion of the illuminati triangle/pyramid with an eye in it, on the black-on white, colourless image of a package tied with a plastic nylon in this article?

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