The iPhone takes a hold of the Japanese smartphone market

The iPhone takes a hold of the Japanese smartphone market
Over in the land of the rising sun, the Apple iPhone is taking a commanding stance in the smartphone market over there. In a new study conducted by MM Research Institute, Apple's grasp in the Japanese smartphone market is evident as they've taken a huge leap by the end of the fiscal year which ended in March. The iPhone has clearly been welcomed with open arms by Japanese consumers as it took a staggering market share of 72.2 percent thanks to its 2.34 million units. You'd imagine that a domestic company would come in second place, but the prestigious title actually goes to Taiwan's HTC which tallied in with a 11.1 percent market share. Coming in third is the first Japanese phone manufacturer as Toshiba posted a 6.8 percent market share. Apple managed to get to their current level after shipments of their smartphone were more than double the 1.1 million units shipped from the same period a year ago. Although they reign on top of the Japanese smartphone market, they were still far away from even getting close to the overall cell phone market leader in Sharp – still, they were able to move ahead some of the smaller Japanese companies that traditionally were ahead of Apple. They can sit happy for now, but it's expected for Windows Phone and Android to leave their mark this year as the country will see more traction of these handsets.

Apple iPhone 3GS Specifications | Review

via Electronista



1. corps1089

Posts: 492; Member since: Jan 20, 2010

Is this graphic measured in new phone sales or ongoing installed base? That is a huge detail to leave out...

2. numberonenygfan

Posts: 211; Member since: Oct 19, 2009

i live in the us i dont care what phone the japs use!

3. zerglisk

Posts: 544; Member since: Feb 09, 2010

Funny that in Japan I rarely see anyone uses touch screen phones... they are still addicted using flip phones mostly.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless