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The iPhone 8 image stars in a McDonald’s promo, 'hamburger menu' makes sense now

Updated: Aug 18, 2017, 3:03 AM

Daniel Petrov

McDonald's just leaked the iPhone 8 in a promotional E-Mail to customers #Apple #iPhone #iPhone8 #McDonalds pic.twitter.com/N5QXYKe0KL
— Marc (@mschwind200) August 17, 2017

Ok, now this is getting out of hand - not only hasn't the eventual OLED iPhone 8 been announced yet, but we haven't even seen a glimpse of its production version outside of concept image renders, dummies and admittedly elaborate prototypes.

That, however, didn't preclude none other than the McDonald's brand to already start using the alleged shape and form of the "all-screen" iPhone 8 in promo materials. Based on rumors and leaked schematics, these have been created by graphics artists, and somehow McDonald's worked their own app in there to tout promos and discounts. Do they know something? Probably not, just using leaks that have been around for the past few weeks, but still it's interesting to see how they imagine their app looking on the iPhone 8 and its alleged "notch" at the top of the display. As one of the comments eloquently puts it: "The hamburger menu bar totally makes sense here."

This crazy leak season has been exactly what Apple CEO Tim Cook referred to in the last quarterly results conference call when he commented that "greater than normal discussions" are the likely culprit behind the lull in sales of the 2016 iPhone crop. The argument is that people are simply waiting to grab the iPhone 8, or one of the other two that Apple will eventually reveal.