The Xperia XZ3 very well might cost $800+. What do you think about that?

The Xperia XZ3 very well might cost $800+. What do you think about that?
So, it seems we are about to see a new Sony flagship at IFA in early September. We've heard some rumors about an Xperia XZ3, Sony itself has confirmed that it'll hold a press event at August the 30th, and an online store has straight up begun taking pre-orders for the XZ3 before its announcement date.

That very same pre-sale page has the Xperia XZ3's price pinned at $830, which means that — after bumping the price with the Xperia XZ2 — Sony is adamant to stay in the $800+ segment with its flagships.

That's a bit of an optimistic price. While Sony's smartphones are not the worst thing out there, they have steadily been falling off from the general audience's radar over the past few years. To top it off, it's a bit late to the party with its new dual cameras, and was late to the party with the 18:9 display aspect ratio trend of the Xperia XZ2.

Is Sony a bit optimistic in asking $800 for its new Xperia flagships?

Is $800 too much for a flagship Sony phone?

Not at all!
28.66%
With those specs and features? Yeah, it's a bit much...
29.89%
Yes, and it's borderline absurd
41.45%

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36 Comments

2. Alin03

Posts: 36; Member since: Mar 02, 2017

I don't think it's true, but if it is we should expect a very high quality

3. maherk

Posts: 7007; Member since: Feb 10, 2012

Sony phones are the worst to when it comes to retaining their resale value, and it all begins with them releasing the same, but slightly modified flagship every 6 months, which are a tad overpriced to begin with. Here where I live, you can get a used XZ Premium for less than what you'll have to pay for an iPhone 6s or an S7 Edge. We might argue who has the most annoying fanboys, whether it's Apple or Samsung, but one thing is for sure, Sony fanboys are the most delusional. And I'm talking about fanboys, not sensible fans.

23. legiloca

Posts: 1676; Member since: Nov 11, 2014

*based on current exchange rate* 2015 - iPhone 6S Plus (32GB) - 487 USD iPhone 6S Plus (128GB) - 585 USD 2017 - Sony XZ Premium - 474 USD I can still justify that Apple has a high retention rate just for being their own ecosystem and for just housing and optimizing their hardware on their own, Android so far can't have the same for being a very saturated no matter how hard OEMs try their best to "differentiate". But honestly if anything, the most unique (and should be worth of every penny) Android flagship line I've seen are Samsung Galaxy Note line, Moto's Z line and Sony Premium line.

24. legiloca

Posts: 1676; Member since: Nov 11, 2014

by comparison btw, Galaxy Note 5 which was released the same year as 6S Plus is now only about 305 USD

28. Remmy

Posts: 189; Member since: Jul 31, 2012

True, I've seen a local grey market store drop the XZ2's price from $700 to $580 in just a few weeks, no one really buys them tbh. People would have noticed more if they offered the PS4 globally as a pre-order gift like in Thailand. I just needed a new phone to get rid of my overheating Z5, but after seeing the XA2 Plus, I should have gotten that instead.

4. jellmoo

Posts: 2656; Member since: Oct 31, 2011

For the love of... Of course it's absurd. Sony is pricing themselves right out of the market. Their devices are suffering from an archaic design when compared to their contemporaries, with way too much bezel and are wayyy too thick for no apparent reason. At the end of the day, they lack the name value of the market leaders, and their feature set, while technically impressive, do not hit the passion points of casual consumers. Then you couple that with the fact that they consistently have poor performing cameras and screens that are muted and dull, and you really don't have a package that's going to appeal to the casual consumer, especially at that price.

9. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Xz2 is lighter than iphone 8+

11. maherk

Posts: 7007; Member since: Feb 10, 2012

Where did see him talk about weight?

32. Aruminiumaian

Posts: 209; Member since: Jul 22, 2017

Yeah because it's smaller than iPhone 8+. XZ2 Premium is comparable in terms of height but 60% thicker and weighs 34g more, really absurd.

22. Babert

Posts: 165; Member since: May 08, 2013

well said my friend, well said!

30. Remmy

Posts: 189; Member since: Jul 31, 2012

The thickness could be due to the bigger main camera sensor, plus after seeing teardowns, Xperias are generally easier to repair with modular parts. I guess Sony's engineers didn't want to cram everything in a smaller body. But seriously my XZ2 is thiccc and quite heavy, I can't continuously hold it without my wrist getting tired. lol

5. cmdacos

Posts: 4313; Member since: Nov 01, 2016

For a Sony phone??? Hahahahahhahahahhahahahaha

6. middlehead

Posts: 464; Member since: May 12, 2014

The question is too specific. It doesn't matter what the manufacturer is, $800 is too much for a phone.

18. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

If talking about price alone, then yes it is, for me atleast. But if talking about value for money, then some phones do deserve an 800$ price tag in my opinion. Phones such as the iPhone X, P20 Pro, and S9+ are great examples. Their total costs are $400-500. So it's understandable for OEMs to price them that much. Except that only the S9+ is priced that much.

7. Feanor

Posts: 1415; Member since: Jun 20, 2012

This is an American website and American market is a very cost sensitive market. Also the pricing of phones fluctuates between markets. In the country where I live the XZ2 was around €80 cheaper than a Galaxy S9. On top of it, at Sony they know that they have no presence in American market and I don't think that their strategy is to conquer it by dropping the prices. Rather to borderline stay in the game with something that is expensive enough to be considered premium.

19. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

American market doesn't seem very cost sensitive with 900+$ phones selling very well there.

8. Aruminiumaian

Posts: 209; Member since: Jul 22, 2017

It's not absurdly priced but yes overpriced for sure. In US for the same price or even cheaper you can get Galaxy S9+ which arguably is more complete as a phone, and in other countries choices like OnePlus 6, P20 Pro or G7 ThinQ will come into consumers' eyes. Pixel 3 will be available at the time XZ3 gets released in the market too. Unlike XZ2, this one will have one major selling point, and that's a camera. But I've seen a review saying that the dual camera setup on XZ2 Premium is rather incomplete and limited, and probably exactly the same setup will be used on XZ3 as well. So I'm not quite sure how this is going to hold up in the market considering Note 9, Pixel 3 and Mate 20 will all have better cameras than their predecessors. Sony also should fix that design and weight ASAP. It's unnecessarily bulky and heavy despite carrying a small battery. And lastly for a 2018 flagship QHD display is a must.

10. Humanoid

Posts: 1226; Member since: Dec 11, 2017

No dual cam for this model. Just XZ2P

12. Zylam

Posts: 1822; Member since: Oct 20, 2010

Always had a thing for Sony phones, they just never managed to hit the right tone with any of them. Almost took the pledge with a few of them. But unfortunately Sony's mind is somewhere near Mars and not on the ground. They had the best design for years and the most prime to take advantage of the bezel-less trend, yet they sat there doing nothing for way too long. And their camera's are nothing to write home about either. They can still save this if they: 1. For the Love of God, fixed their naming scheme back to something sane. Have a Z (845) as the flagship, X as higher mid range (710, 660), P as mid range (636) and S as the low end (425). 2. Got rid of as much of their software and ran stock Android with just some of their add-on apps installed from the Play Store. In fact just go full Android One and let Google take of the software. 3. Stopped messing around with their design language and brought back the Iconic OmniDesign, updated for 2018 of course. However I do like the back of their latest phone. 4. Fixed their price. 5. Worked on their camera's. And most importantly stop releasing your phones with such erratic cycles. How about release them all around summer in June, (Z, X, P and S), then follow up with a Z premium as the late year Flagship. Sony, come on, get back into the game.

14. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

Very well said +1

20. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Excellent post!

31. Remmy

Posts: 189; Member since: Jul 31, 2012

Sony did announce their focus will be on the higher-end segment of the market. They could remove the L series as they're generally underspecced and overpriced (not to mention uninspiring looks). With pricing unchanged, Sony could just release the following models: XA3 - SD 630 (5.2 inch 16:9) XA3 Plus - SD 710 (6 inch 18:9) + water resistance XA3 Ultra - SD 660 (6 inch 16:9) (Just one flagship a year PLEASE) XZ3 compact - SD 855 (Feb) XZ3 - SD 855 (Feb) XZ3 Premium - SD 855 (second half of the year flagship - Aug/Sep)

13. miketer

Posts: 538; Member since: Apr 02, 2015

The amount of e-waste when producing a phone every 6 months. No one should support such a Co.

15. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

I'm a big SONY fan from 1982, EVEN till know. Just look at the Sony vaio Z laptop all 4 corners are sharp edges while Apples are ugly curved.

21. AmashAziz

Posts: 2934; Member since: Jun 30, 2014

Curves are more ergonomic. Everyone doesn't want their palms pinched like you.

36. Y.S.L..

Posts: 232; Member since: Jul 03, 2018

But it just doesn't look nice. I'd go for sexy slick than ergonomic Remember every concept phones will always have sharp edges

16. doublestandardz

Posts: 103; Member since: Jul 06, 2018

I think that LG has the worst depreciation of any phone brand.

26. lJesseCusterl

Posts: 96; Member since: Apr 27, 2015

Only because of supply. Sony phones only retain what value they have due to scarcity. If they were more abundant, they'd be worse off.

17. ryq24

Posts: 875; Member since: Oct 17, 2011

Wait a few weeks and price will go down.

25. Bozzor

Posts: 248; Member since: May 02, 2012

I appreciate that Sony wants to position this as a premium device, but this is 2018, not 1988: way back then, Sony was THE brand to get, much like Apple is today. It was the most expensive, but the best designed, best made and best performing. But that perception has long since been diluted. It cannot justify premium pricing now.

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