The Lumia 520 is the new king of the WP universe, Nokia accounts for about 80% of all WP devices

The Lumia 520 is the new king of the WP universe, Nokia accounts for about 80% of all WP devices
According to tradition, mobile ad network AdDuplex has just outed its monthly report on Windows Phone usage, reporting an interesting turn of events.

The Nokia Lumia 520 has been crowned king worldwide, with the device reportedly climbing to the number one spot from its last month's fifth. Dethroned is the company's current flagship, the Lumia 920, followed by the Lumia 620, which took home the bronze. Also intriguing is AdDuplex's first introduction of African countries to its reports – the startup doesn't miss noting that Huawei's 4Afrika (a rebranded W1) is nowhere to be seen.

The impressive rise of the Lumia 520 has been depicted in a separate chart, showcasing its ascent from obscurity less than 4 months ago, to its current dominance – the 520 accounts for about a fifth of all new app installations. Unsurprisingly, the budget-friendly 520's popularity is fueled by sales in developing countries, such as India and Brazil, among others.

As you gleaned from the title, Nokia remains the absolute king of the WP universe, accounting for about 80% of all WP devices. In terms of WP8 devices, specifically, the Finnish manufacturer has the lion's share with a little over 85% of those worldwide. HTC, at 11.5% is second, with Samsung and Huawei trailing far behind at 2% and 1.1%, respectively. What's more, WP8 has continued to steal share from its predecessor (WP7), with 61% of Windows Phone devices now relying on it – an 8% increase from just a month back.

Turning to the US of A, we see a similar story – WP7 is quickly becoming extinct, shrinking to about a quarter of the total WP ecosystem. In terms of manufacturers, Nokia is again the biggest player (77.1% of all WP8 devices), but HTC is also flexing some muscle, at a respectable 1/5th of the WP8 market using its handsets.

Speaking of HTC, the 8X seems to have won the hearts of WP-loving Americans, taking the 3rd place with 14% of all WP devices in the US. Nokia's Lumia 822 is first, at 20.7%, followed by the Lumia 920 at 18.3%.

For a full (and more graphical) disclosure, take a peek at the gallery below.


source: AdDuplex

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56 Comments

1. boosook

Posts: 1442; Member since: Nov 19, 2012

Waiting for the first comments from WP users that said that Android was selling only thanks to cheap phones... ;)

4. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Low price means selling well, almost always to be the case in developing countries regardless of what OS. The proof is, even Ashas also sell well even though they are classified as feature phones. Apple doesnt have any product in that range yet. As for android, $200 off-contract phones are often laggy, but people deal with it because they cant afford better ones. 750k apps in Play Store dont mean anything when many apps wont run on these cheaper Androids because they lag or crash (so, number of apps has nothing to do with the low end sector of smartphones). If you can live with low end specs, you are not a heavy user of a smartphone, and you dont need too many apps. Windows Phone gives you lag free performance for under $200. Thats why i have always said, if u want a high end phone, go for Android (im saying this as a Lumia 920 user) unless u want something different; and if u can only afford low ends, go for windows phone. People in my country tend to opt for laggy low end androids because they want cracked apps and games and refuse to pay for apps.

12. syedej123

Posts: 71; Member since: Jan 08, 2013

Abe !! @ EXkurogane Lag is present only in Low range phone !! Lumia 520 is not a low range phone ! It is midrange !

15. syedej123

Posts: 71; Member since: Jan 08, 2013

Even Midranges like Galaxy Quattro,Trend II does not seems to lag !!!

27. tashreef

Posts: 476; Member since: Nov 24, 2012

What are saying? forget about android midrange device , even high end device like gs4 lags with octa-core ( quad-core + quad-core )

17. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Lumia 520 is low range smartphone (feature phones are separate). The 620 and 720 are at the lower-end of midrange, and 820 are on the higher end of midrange. The price says it for 520. $130-160 only. Some androids in this price range only has single core CPU or lower screen resolution, and only chinese knockoffs or whitebox makers give you quad core mediatek and 1Gb of RAM at this price - at the expense of hardware quality and durability, and no SW support from the manufacturer (and they didnt have to spend on ads and marketing). Because of WP's minimum dual core requirement, stuff like camera flash and compass are dropped to adjust the price, which is a wise thing to do to me.

36. syedej123

Posts: 71; Member since: Jan 08, 2013

@Exkurogane Hey dont talk nonsense about World #1 phone ! ( GALAXY S4 )

38. rishav.dravid

Posts: 14; Member since: Jul 09, 2013

Ha ha ha the funny pencil box

45. Leo_MC

Posts: 6637; Member since: Dec 02, 2011

Low range like Samsung S3 and S4?

54. EXkurogane

Posts: 863; Member since: Mar 07, 2013

S3 and S4 are indeed low range, in terms of material quality. :D

19. Lifengineer

Posts: 44; Member since: Dec 15, 2011

Well said! 100% true!

13. ihatesmartphone unregistered

Nokia>Wp Samsung>Android Good for both of company :)

20. KINGJUAN27

Posts: 210; Member since: Jul 02, 2012

Way to go WP and Nokia! I'm excited for the GDR updates, the new Lumia X25 lineup and for WP8.1!

41. rishav.dravid

Posts: 14; Member since: Jul 09, 2013

foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

2. EXkurogane

Posts: 863; Member since: Mar 07, 2013

Lag free experience for $130-150. Why not. Low and mid end phones are the key to grabbing marketshare. Despite some skepticism about the existence of iPhone Lite, i believe it exists. Apple must have noticed that as well.

29. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Actually is not as good as it sounds, I've seen some WP devices with a low tag lag, plus the amount of applications for them are much less than the ones on higher end devices

35. saiki4116

Posts: 413; Member since: Mar 31, 2011

Yupp...right,due to limited RAM,even whatsapp has been updated recently, until then there is difference in android and windows versions. but I expect more apps to come. But for anyone with limited needs like just messaging and mail and browsing, WP8 definitely beats android there. It's matter of personal needs and choice. But for power users, WP8 has to mature in order to give real compition to android and iOS. I have seen many friends gifting lumia 520 to their dad or mom from their first salaries..

43. protozeloz

Posts: 5396; Member since: Sep 16, 2010

A Phone for the power User and gamer will always be a high end device, low end devices are for people with less amount of needs in terms of smartphones, if a phone with 1ghz single core worked exactly the same as a dual core one then people (average consumer) would just skip the one that costs more upgrades and flashgrip devices are there for a reason

3. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Nokia will always be the king of the Windows Phone universe, ALWAYS. This is Lumia.

37. akki20892

Posts: 3902; Member since: Feb 04, 2013

wooohooo there is little champ power........!!! gooooo

5. abcdefgh

Posts: 471; Member since: Mar 29, 2013

go go go NOKIA LUMIA FTW #switchtolumia

14. ihatesmartphone unregistered

#switchtosymbian

16. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

#switchtomeego

18. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

#switchto3310

22. GJanee

Posts: 214; Member since: Jun 29, 2011

#switchyourcomputersoff

25. abcdefgh

Posts: 471; Member since: Mar 29, 2013

#switchoffyourcomputersandgotobed

28. protozeloz

Posts: 5396; Member since: Sep 16, 2010

#switchyourunderwearforfreshones

32. Kan_wha

Posts: 88; Member since: Jun 25, 2012

#switchandgocommando

39. rishav.dravid

Posts: 14; Member since: Jul 09, 2013

foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

42. Reluctant_Human

Posts: 912; Member since: Jun 28, 2012

Clever word play there rishav. Which 80s detective drama did you write for? - Public service announcement to everyone. Bad puns don't make you clever or add validity to your statements. For the love of God. Please stop.

* Some comments have been hidden, because they don't meet the discussions rules.

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