The Lumia 520 is the new king of the WP universe, Nokia accounts for about 80% of all WP devices

The Lumia 520 is the new king of the WP universe, Nokia accounts for about 80% of all WP devices
According to tradition, mobile ad network AdDuplex has just outed its monthly report on Windows Phone usage, reporting an interesting turn of events.

The Nokia Lumia 520 has been crowned king worldwide, with the device reportedly climbing to the number one spot from its last month's fifth. Dethroned is the company's current flagship, the Lumia 920, followed by the Lumia 620, which took home the bronze. Also intriguing is AdDuplex's first introduction of African countries to its reports – the startup doesn't miss noting that Huawei's 4Afrika (a rebranded W1) is nowhere to be seen.

The impressive rise of the Lumia 520 has been depicted in a separate chart, showcasing its ascent from obscurity less than 4 months ago, to its current dominance – the 520 accounts for about a fifth of all new app installations. Unsurprisingly, the budget-friendly 520's popularity is fueled by sales in developing countries, such as India and Brazil, among others.

As you gleaned from the title, Nokia remains the absolute king of the WP universe, accounting for about 80% of all WP devices. In terms of WP8 devices, specifically, the Finnish manufacturer has the lion's share with a little over 85% of those worldwide. HTC, at 11.5% is second, with Samsung and Huawei trailing far behind at 2% and 1.1%, respectively. What's more, WP8 has continued to steal share from its predecessor (WP7), with 61% of Windows Phone devices now relying on it – an 8% increase from just a month back.

Turning to the US of A, we see a similar story – WP7 is quickly becoming extinct, shrinking to about a quarter of the total WP ecosystem. In terms of manufacturers, Nokia is again the biggest player (77.1% of all WP8 devices), but HTC is also flexing some muscle, at a respectable 1/5th of the WP8 market using its handsets.

Speaking of HTC, the 8X seems to have won the hearts of WP-loving Americans, taking the 3rd place with 14% of all WP devices in the US. Nokia's Lumia 822 is first, at 20.7%, followed by the Lumia 920 at 18.3%.

For a full (and more graphical) disclosure, take a peek at the gallery below.


source: AdDuplex

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54 Comments

56. _PHug_

Posts: 482; Member since: Oct 11, 2011

big fish, small pond

55. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

Courtesy of Nokia, bringing quality product for low budget.

52. .KRATOS.

Posts: 444; Member since: Mar 15, 2013

Which it has a radio

49. plerdplern

Posts: 12; Member since: Jul 14, 2013

Does this article mean 520 is the WP king from the total sales or sold units?

53. saransh28

Posts: 6; Member since: Jul 15, 2013

yes...

46. cdgoin

Posts: 614; Member since: Jul 28, 2010

Wonder just how small the slice of the WP ecosystem the old DVPs still are :) I assume most would get struck by lightning than see another DVP. Of course I still rock mine.

40. rishav.dravid

Posts: 14; Member since: Jul 09, 2013

foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

48. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

Are you mentally retarded or do you just have fun pretending you are....

34. Topcat488

Posts: 1425; Member since: Sep 29, 2012

Nokia is to Windows OS as Samsung is to Android... They both crushing their competitors... If the HTC 8X would have had the FRONT SPEAKERS, like its Android brother HTC One, it might have become a new ball game.

33. Kan_wha

Posts: 88; Member since: Jun 25, 2012

That just sounds like a problem with your retailer. If it dont work properly, refund or exchange, not push it through manufacturer's repair service. You'd make the "never buying a insert brand name here" comment if you bought a Samsung or HTC from the same retailer.

31. saransh28

Posts: 6; Member since: Jul 15, 2013

12-07-13 bought the nokia lumia 520 and after taking to home realised that the camera button not working 13-07-13 took the phone to retailer and he kept it and said that he will have to take it to Nokia care 14-07 its Sunday so Nokia care is closed 15-07 retailer said that the company said they will take 2 days to take any action because they have to check that the phone is not water damaged. **bleep** is this! Why cant Nokia accept that its their fault and replace the phone on the spot. I an never buying a Nokia again.

44. ZeroCide

Posts: 819; Member since: Jan 09, 2013

Not sure your store fits!!!!! It does not take Any repair center 2 days to check if the phone is water damaged. They usually have a sticker or some types of water detection label in a stratigic place to see if the phone was immersed in water. Check Sticker done! When my phone acts up i take it to my carriers repair center. The most they keep it for is about an hour. I that hour they take it appart then they decided if they can repair it if if it need to be replaced... One Hour!!! Not only that but after only 1 day of purchase the retailer should have exchanged it. Your story doesn't quite hold up or you have some very poor retailers and service centers where you live. In that case you should consider moving.

30. Doakie

Posts: 2478; Member since: May 06, 2009

I've found it really sad because I've referred 4 people to get the T-Mobile USA Nokia 521 because of its bang for the buck and the simple UX of Windows Phone but none of them actually took my advice. 2 of them got the HTC One, 1 got the Galaxy S 4, and 1 got a LG Optimus L9. Seems like no matter how hard I try to pitch it as a great deal, no one cares. And these were all average people who only use smartphones for basic tasks, but they all choose to spend significantly more money on higher end phones. The 521 is only $130 on T-Mobile prepaid, the Optimus L9 is $200 on prepaid while the One and GS4 are approximately $600. Seemed like even with it being such a great deal people just yawned and moved on to more exciting phones.

26. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

And this is news how....everyone knows Nokia are top no question about it!

21. ryq24

Posts: 876; Member since: Oct 17, 2011

What is the actual figures? The actual number of phone sold and not in percentage coz it is deceiving when it is in percentage!

24. SakuroAkino

Posts: 141; Member since: Jul 12, 2013

Dont expect in million or million-s :D

9. RiseAgainst94

Posts: 281; Member since: Mar 03, 2012

Happy for Nokia, wish they would venture on to another OS (Android).

8. SakuroAkino

Posts: 141; Member since: Jul 12, 2013

Generally with other brands flagship is king But with nokia its reverse :D Lol keep it going nokia Samsung please have some mercy let 920 also sell some units

51. skyline88

Posts: 702; Member since: Jul 15, 2013

nothing to do with samsung, samsung's Ativ S windows phone sales is pathetic, same goes for HTC and Huawei's windows phone

7. abcdefgh

Posts: 471; Member since: Mar 29, 2013

blackberry can take hint from this data if they dont wanna RIP

6. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

the power of low end phones

5. abcdefgh

Posts: 471; Member since: Mar 29, 2013

go go go NOKIA LUMIA FTW #switchtolumia

14. ihatesmartphone unregistered

#switchtosymbian

16. dexter_jdr

Posts: 1163; Member since: Jun 28, 2012

#switchtomeego

18. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

#switchto3310

22. GJanee

Posts: 214; Member since: Jun 29, 2011

#switchyourcomputersoff

25. abcdefgh

Posts: 471; Member since: Mar 29, 2013

#switchoffyourcomputersandgotobed

28. protozeloz

Posts: 5396; Member since: Sep 16, 2010

#switchyourunderwearforfreshones

32. Kan_wha

Posts: 88; Member since: Jun 25, 2012

#switchandgocommando

39. rishav.dravid

Posts: 14; Member since: Jul 09, 2013

foolish ban droid users. they will be banned soon and scamsung making some big scam underneath...will be unveiled soon and they will locked down.

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