The Lenovo Yoga Pro 3 dances circles around the Apple MacBook Air in Microsoft's new ad

The Lenovo Yoga Pro 3 dances circles around the Apple MacBook Air in Microsoft's new ad
Microsoft's latest killer weapon against its ongoing war with the MacBook Air is not the Surface tablet, but rather the new Lenovo Yoga 3 Pro. The two are put one against the other in an amusing ad that highlights the one's weaknesses and the other's strengths by making them participate in the ancient ritual... of dancing. Going with the rhythm, we get to see how the MacBook Air is 16mm "thick" while the Yoga 3 is 13mm "thin", how Apple's ultra-portable cannot land the Yoga 3 Pro's "tent" move, how it cannot ever be a tablet, and how it doesn't have a touch screen.

These are fair arguments when you think about it. Then again, the Lenovo Yoga 3 Pro is a more expensive machine ($1299 vs $999 for the MacBook Air) and has poorer battery life, which it trades for a much sharper display. So the choice between the two still isn't as immediate as Microsoft would like it to appear.

What's also interesting is that Microsoft skips its usual target - the iPad - focusing on Apple's best-selling laptop. As Cupertino's tablet sales are growing weaker, its presence in the personal computer market grows stronger. Thanks to surging Mac sales, the company reached the top five PC manufacturers roster for the first time. Obviously, Satya and the gang are watching closely.

In addition to the Yoga Pro 3, which is still, technically, more of an ultrabook than a tablet, Lenovo unveiled the Yoga Tablet 2 and Yoga Tablet 2 Pro. The latter is the first tablet to have a built-in Pico projector, in addition to a very crisp screen, Intel hardware, and an elaborate sound system.


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27 Comments

1. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

DAYM I so want that thing! Gotta rob a bank first ;) Quite a clever AD BTW I like it !

2. ushoda

Posts: 79; Member since: Aug 17, 2011

sorry but this "These are fair arguments when you think about it. Then again, the Lenovo Yoga 3 Pro is a more expensive machine ($1299 vs $999 for the MacBook Air) and has poorer battery life, which it trades for a much sharper display. So the choice between the two still isn't as immediate as Microsoft would like it to appear. " after everyone in this page was almost M*sturbating when the new iMac with retina 5k went official? really?

8. Duketytz

Posts: 534; Member since: Nov 28, 2013

Err welcome to the world of advertising?

3. tech2

Posts: 3487; Member since: Oct 26, 2012

They forgot to mention that the cheapest version of Yoga Pro 3 is expensive then the most expensive Macbook Air which not to mention is already over-priced. And how did PA came to conclusion that Yoga Pro 3 has poor battery ?! It has the new Core M processor which emits HALF the heat and doesn't even need a fan.

5. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

The battery life is good but not as good as Air. I guess they just put a small battery to save weight and slimness. And it actually does have a fan. A very small one. It doesn't have any air inlets or even clear outlets, but there is something small inside. Watch an unboxing and impression from Windows Central

6. Iodine

Posts: 1495; Member since: Jun 19, 2014

Probably because the Mac Book Air has absolutelly insane levels of battery life, longer than even the iPad Air (which got a SoC that emits HALF the heat compared to core M and doesn't even need a fan). On the other hand lenovo got a dry "up to 7,2 hours" (7 hours 12 minutes) statement.

14. AntiFanBoyz unregistered

What are you talking about? The MacBook Air is the same price or MORE expensive than the Yoga 3 Pro when you compare similar models.

4. NotAGeek

Posts: 279; Member since: Jan 26, 2014

The Yoga Pro 3 was one heck of a convertible.I wish lenovo could provide a configuration with lower sreen res

7. Iodine

Posts: 1495; Member since: Jun 19, 2014

Ironically there is anything but game over for the Mac Book Air. And btw. I wouldn't be so proud about making notebook in 2014 that is 4mm thinner than a notebook from 2010.

9. AntiFanBoyz unregistered

And btw. I wouldn't be so proud about making a notebook in 2014 that hasn't really changed since it was introduced in 2010.

12. Iodine

Posts: 1495; Member since: Jun 19, 2014

And yet is pretty competitive with a 2014 notebook isn't it ?

15. AntiFanBoyz unregistered

Wait... so it is valid to tout being 4 mm thinner since the Air is still competitive in 2014? Which is it? You can't have it both ways.

10. Wulfgardr

Posts: 73; Member since: Oct 29, 2014

I guess comparative ads were fun once, Apple did them correctly and ironically, this adv feels sloppy and uncivilised - poor Lenovo fags

11. AntiFanBoyz unregistered

More bad (biased?) reporting by phonearena... the Yoga Pro 3 at $1299 has a 256GB drive and 8GB memory. Guess how much a MacBook Air with the same options costs... that's right $1299. The $999 Air has only a 128GB drive and 4GB memory. AND if you go up to a 512GB drive the Yoga Pro 3 is $100 cheaper. SMH phonearena.

13. superfans

Posts: 155; Member since: Jul 30, 2012

Remember who is so lost that got into the netbook series and dumb it and start copy MacBook air and called it ultra book when MacBook air is right all along ?

16. AntiFanBoyz unregistered

Most confusing post ever.

23. razraptre

Posts: 168; Member since: Oct 21, 2014

I concur.

17. c.hack

Posts: 614; Member since: Dec 09, 2009

They don't mention the awful keyboard the lenovo has and the non-responsive touchpad. Of course it needs a touchscreen - Windows 8.1 is unusable without. Did they mention who will support it? If it breaks, send it to lenovo and wait 5 weeks vs go to the Apple Store for an easy fix? The ultrabooks have been trying to copy the MacBook Airs for years and failing miserably. Having Win 8 just put a nail in their coffin.

18. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Lol you have NOOO idea what you're talking about... Have you ever tried high end Lenovo ThinkPads or these Yoga Pro laptops? They keyboards are fantastic and touchpad's are super responsive and nice to the touch (ok the Yoga 2 Pro had a bad touchpad, but this looks like one on the ThinkPads). And what about Windows 8.1? You have clearly never used it. Only people who have never used Windows 8 or just blindly hate it say it's bad to use with mouse. It's super easy and fast to use with mouse too. After the Windows 8 revolution (failure?) Windows Ultrabook/Hybrids have clearly exceeded the MacBook Air in basically every way. So just STFU.

21. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Windows 8 revolution? LMAO! Let's face it, Apple does a better work with OS X in terms of adding features with each updates, MS is playing the monopoly game, Windows 8 ditching Aero for ugly metro pissed me and many others off. And touch on desktop is such a Bullcrap, tell that to an average joe, he doesn't care for hybrids obviously. The only reasons why windows is popular is because the availability on cheaper hardware, and the abundance of programs and games, nothing else. And fyi I prefer Windows for the same reasons above. And please, the hardware quality of Macs is way above other notebooks.

22. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Well I also wrote "(failure?)" there because obviously people haven't received it warmly. And I don't get why it's just simply a fantastic OS. A lot faster and more modern than 7 and many small added features in just the file explorer for example make it much more pleasing to use. I've also used some Macs and I just find it annoying how Mac users call it so much superior to Windows. It's basically just about the personal preference and what you do. Because you can't do gaming on Mac. But in terms of performance and stability both are very good in my experience. Sure the hardware quality is above some cheapo Windows laptops, but come on. Look at all the aluminium, magnesium and carbon fiber laptops from Sony, Lenovo, Toshiba, Fujitsu. They are so DAMN high quality and sturdy. And if carbon fiber, it's almost twice as light as well. And sure there are some very sturdy plastic laptops, like many Lenovos.

24. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Sure maybe, I'll stick with Windows 7 for a while and then jump to Windows 10, it looks promising (minus metro). And I'm not talking about exterior build quality, I'm talking about the high quality displays, class leading trackpad and keyboard, just unmatched.

25. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Yeah I'm very excited for 10. High quality displays, class leading trackpads and keyboards are found on any high end Windows machine too... Maybe one example I have some experience with is the ThinkPad X1 Carbon (ok it's a 2000 euro machine lol). But yeah everything in it is just freaking top quality. Try it in a store or something if you can.

19. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

The Macbook Air is just a masterpiece of hardware, really marvelous, I wish I could afford one.... Though I prefer Windows (7 and 10) to OS X.

20. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Nice add. I always had a place in my heart for the yoga. However I think the yoga's potential will be realized with Windows 10. The macbook air I feel doesn't compete with this type of device as it wasn't designed to. c.hack - The lenovo keyboard is wonderful; not sure about your experience level however unless a personal choice I and millions of others love the quality of the lenovo island keyboards. - You are correct the windows 8.1 is more optimized for a touch screen; however I must add the you can use a mouse just fine. You just need to use it more. Anyway, fun add.

26. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

Good friend of mine just picked up a Yoga and he is very happy with it... At this point, I am tech'd out and do not need, want, cannot afford anymore toys.

27. Taters

Posts: 6474; Member since: Jan 28, 2013

The Acer S7 is so sexy it's crazy. That's the ultrabook I will get once my Asus vivo book dies.

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