The HTC U Ultra with a sapphire finish will first be available for pre-order in mid-February in Taiwan

The HTC U Ultra with a sapphire finish will first be available for pre-order in mid-February in Taiwan
The U Ultra is HTC's latest flagship smartphone, and although it's certainly an interesting breed with a curious assortment of features, there's still a lot of potential there for it to be the smartphone that HTC needs. Pre-orders for the phone officially went live earlier this month when it was first announced, and shipments are expected to start going out at some point in March. The U Ultra is a premium handset in pretty much every way, but one of its most distinctive features has to do with its display. The normal variant of thew HTC U Ultra, the one that's currently up for pre-order in the US, boasts a screen that's made out of Corning Gorilla Glass 5. Gorilla Glass has proven time and time again to be excellent at preventing scratches and cracks, but if you want to take your screen protection up to the next level, HTC also announced a limited edition of the U Ultra that will feature a sapphire glass display.

The sapphire variant of the U Ultra initially didn't have any exact release details, with HTC simply saying that it would be available for purchase at some point later this year. However, the company's official website in Taiwan now features the sapphire HTC U Ultra with 128GB of internal storage on its homepage with a note that pre-orders will officially go live in mid-February. The phone features a price tag of NT $28,900 and when you convert that to USD, you're looking at a cost of around $920. This makes the sapphire variant of the U Ultra certainly one of the most expensive smartphone options on the market, but in addition to the sapphire display, HTC is also throwing in a free leather case, power bank for charging the phone, and a key ring in a fancy bit of packaging.


Shipments of the sapphire U Ultra are expected to go out in either late February or early March, and this lines up nicely with the planned release for the regular variant of the U Ultra here in the States. There's currently no mention as to when pre-orders for the sapphire model will go live in the US or anywhere else outside of Taiwan, but if and when it does, expect to pay a bit of a premium for the phone.

If you do happen to live in Taiwan and are dead set on being among the first to pick up the sapphire HTC U Ultra when it's officially up for grabs, you can head over to HTC's website and register to be notified when pre-orders do go live.

source: HTC via Pocketnow

Related phones

U Ultra
  • Display 5.7" 1440 x 2560 pixels
  • Camera 12 MP / 16 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh(26h 3G talk time)

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5 Comments

1. sissy246

Posts: 7111; Member since: Mar 04, 2015

HTC is going to shoot them self in the foot again with prices like that.

2. ibend

Posts: 6747; Member since: Sep 30, 2014

half year old SD821 at $920, competing with other flagships with brand new SD835 at much cheaper price... because COURAGE

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Or "stupidity". Considering it takes a year to finalize a design and spec, I'm not too worried about 821 vs 835. The 820 is still more than fast enough for how most people use a [hone. But I'm curious as to using even more materials that break easy. Breaking the glass is going to be an expensive fix. No phone is worth more than $800, whether I pay it or not. To get the phone you want, whatever it costs you will have to pay it. But HTC phones tend to be as bland as most options as far as features. So I'm curious as to what the extra cost if for, because I don't see anything in the specs that warrant $900

3. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Price keeps going up and up. This is why most OEM's are not using sapphire glass. The biggest issue is cost vs yield. Even the man-made option is expensive, because it is a very expensive process that renders very low yields, which also drive up cost. The glass itself is roughly $30 per phone, for a material that is harder which means it will be much easier to break and will be very expensive to fix. It simply is not worth it, for an HTC. $900 for a phone is ridiculous for any brand. When I paid almost $900 for my S6 Edge+, I said NEVER AGAIN! No phone is even worth $800 at this point. But I know to get the item you want, you have to pay the cost. But it at least needs to be worth it. A phone that is going to be even easier to break is not worth $900+. I know Samsung will be going up too on the S8 and Note 8. Again, not worth $900. These OEM's need to consider how popular their brand are. HTC shouldn't be wasting money on making this option, when they already have low sales.

5. k9luvr

Posts: 122; Member since: Oct 17, 2016

Hey, what's $900.00 ? ATT, Verizon, Sprint, and T Mobile will let you pay $15.00 a month for it until you retire. It's only money.

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