The Apple iPad remained the most popular tablet in the world during Q1; Samsung draws nearer

Even though Apple shipped 13% fewer iPad tablets year-over-year globally during the first calendar quarter, the iPad remained the most popular tablet in the world. 8.9 million iOS powered tablets were delivered during the first three months of this year, compared to the 10.3 million shipped during the same quarter of 2016. The iPad currently owns 24.6% of the worldwide tablet market. For Apple, this was the 13th straight quarter with lower year-over-year iPad shipments. Thanks to the Apple iPad Pro, Apple now is on top of the detachable tablet market despite the use of a mobile OS. Others in that niche segment, like the Surface Pro 4, ship with Windows pre-installed. 

Samsung was second with 6 million tablets shipped in the first quarter, a 1.1% decline from the number of slates it shipped during the same period last year. With Sammy accounting for 16.5% of the worldwide tablet market, it now trails Apple by just 8.1 percentage points, down from the 10.7 percentage points gap seen last year. The manufacturer that had the best first quarter in the tablet market was Huawei. The latter was third in global tablet shipments for the period with 2.7 million units delivered. That was a strong 31.7% increase in deliveries over the first quarter of 2016. Huawei now owns 7.4% of the worldwide tablet market.

Amazon was fourth with a 6% slice of the global tablet pie as it shipped 2.2 million slates in the period. And rounding out the top five was Lenovo. With 2.1 million tablets delivered from January through March of this year, the company closed out the quarter with 5.7% of the tablet market.

Overall, 36.2 million tablets were shipped during the first quarter of 2017, down 8.5% from the 39.6 million that were in transit during the previous year. That makes it ten consecutive quarters with a year-over-decline. The tablet market is suffering because unlike the smartphone industry, there are fewer reasons to upgrade after a year or two. In  addition, the larger size of smartphone screens makes it less imperative for many to shell out the cash to buy a tablet.

source: IDC via AppleInsider



1. trojan_horse

Posts: 5868; Member since: May 06, 2016

Nice to see Samsung closing in and drawing nearer to the #1 spot in the tablet market. It's only about time till the iPad finally gets dethroned from that #1 spot Though I think the iPad is where the best iOS experience is at, much better than on the iPhone.

3. IosDroid

Posts: 117; Member since: Dec 03, 2015

Samsung is not closing in at all! It's Apple who lost some sales.

4. Macready

Posts: 1830; Member since: Dec 08, 2014

In a market that shrunk as a whole with double digits percentages, roughly consolidating your sales while the market leader loses double digits too, effectively means closing in. At this rate, Samsung will be market leader within 2 years.

15. sgodsell

Posts: 7605; Member since: Mar 16, 2013

It's actually Android combined in the tablet sector that still holds the largest market share. Sure Apple might be the largest single OEM. But there is a lot more than 1 single OEM producing Android tablets. Just like there is more than 1 OEM for Windows tablets.

6. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung is actually selling more tablets each year. Now that they have a couple Surface alternatives at a nice price, they will sell more of those too. It's alreayd been shown that the mraket for Windows Hybrids is growing at a steady pace. Samsung makes more than just ARM tablets. ALL ARM BASED TABLETS ARE GARBAGE. They are overpriced video players. None of them are worth more than $250 tops. The iPad Pro especially is not worth more than $400...PERIOD, and I can't think of any existing Android based tablet worth more than $250. The Note 12.2 is still pricy at roughly $400 dpending on its condition. But Even if Samsung made a new one, It's not worth more $499. IMO. ARM tablets are just oversized smartphone. other than size they add no real benefit over the phone. But when you have an IOS or Android smartphone, I don't see a point of wonign a tablet with the same OS. I think it is smarter to get an Android for a phone, so that you have everything you need on the go, and use an iPad at home. Or if you prefer the iPhone on the go, then use an Android at home. Having to devices of a different size running the same OS is dumb to me and a waste of money, because most people I see with such, have the same apps on both. Which means them no different. What this chart doesn't show is how Windows based tablets are growing in their space and are actually right behind the iPad in marketshare. According to this report, WIndows tablets are now 50% of the market held by the iPad. That 8.5 vs 16%. Even tho everyone suffered a fall with tablets, Apple took the largest fall of all of them. The iPad which once was 75% of the market is now 16% and that drop happened in just 3 years. Because for 3 years the iPad has remained the same device with no real innovation. That's why Apple made one with 2 year old parts and its sells for $330. Which means it likely cost them $100 to make. Even with this, they still dropped and I think the internet report from IFixit showing they are using 2 year old hardware, may have hurt many sales. Windows tablets will hit double figures by 2020, not because of lots of sales, but because the iPad is gonna fall below Windows by 2020...just watch. I'm glad they are falling. Because Apple needs a shakeup to wake-up. To me, the iPad has not changed since 2010. Its simply faster and has a refined design. I mean, look how long it too to have splitscreen. It shoudl have had it from the beginning. Why don't ARM based tablets have "windowing" apps? iOS is borne from Mac OSX. OSX is a "windowing" platform. Splitscreen should be a no brainer. Why does Apple include the Pencil with the Pro model? I mean, if you show a commercial against the Surface which comes with a pen, how can you say you are better when you don't include it? Wake up Apple! You're losing out because you dragging!

2. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

No suprise, iPads are still the best non-windows tablets out there. Android tabs are "slowly" catching up though.

7. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Its not even that bruh. Android tablets are any better. In fact they are all equal. They all ar ARM based. Apple still has the best apps, and has exclusive apps. That is the only reason the iPad is still on top and because they took the market first and grew big because it took to long for competition to get on-board. The fact is, with smartphones getting bigger, with the ability to mirror your phone to a larger display, or use a cable an attach to a larger display, buying a tablet now is dumb. For me, I won't be buyign an ARM tablet ever again, because even though its bigger, it does less than my smartphone. The only advantage tablets have now is size. Size to be isn't a benefit anymore. Because the S8 is 6.2 with the Note 8 going to be 6.4, and small tablets are 7". I prefer 10" and 12" tablets depending on brand, but they don't do anything special. If I did ever consider an ARM tablet, it would only be a Samsung, because of the SideSync capability of using my phone on the tablet screen including answering phone calls. Apple doesn't offer this and thus its a pricey waste of cash. I am hoping Samsung remakes a new Note 12.2. If not, I won't be buying any new Samsung tablets. That was the last Samsung tablet I bought and the iPad Pro is the last iPad I will ever buy...unless they actually do something great with the iPad. The rear camera on the iPad needs to be 12MP period for what it cost for the pro model. The display on the iPad, only costs $25 more than it does on the iPhone. So it should be QHD or more by now, and its not. Samsung at least on there high end tablets have 2560x1600 which is QHD+, until they went the iPad route with the Tab S, which was a huge mistake.

12. Mxyzptlk unregistered

Dude, seriously. Get to the point.

8. xfire99

Posts: 1207; Member since: Mar 14, 2012

What the heck are u talking about. Ipad ONLY 24% of total markets share and Android tablets rest. Who the heck are slowly catching up? Try again, dude.

13. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Name a single model that sells better than the iPads. Because most of those tablets are budget android tablets and they are from many different OEMs.

5. HillaryClinton2020

Posts: 192; Member since: Feb 08, 2017

If tablets, then iPad, period

10. htcisthebest

Posts: 438; Member since: Nov 15, 2011

Your profile pic is so ugly...

9. htcisthebest

Posts: 438; Member since: Nov 15, 2011

This study doesn't hold any merit because the researcher doesnt even understand basic math. Samsung's market share grew from 15% to 16% and they are saying that's a 1.1% decline?? Even a five year old can do better math than this researcher!

11. darkkjedii

Posts: 31749; Member since: Feb 05, 2011

My favorite iOS device is my 12.9 Pro. I love that thing.

14. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I'm on the oppsite side, I love the iPad minis :D

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