The Apple Watch accounted for half of all smartwatches shipped in 2016


Analytics firm Canalys released a report today stating that the Apple Watch continues to have a huge share of the global smartwatch market. 6 million units were delivered during the fourth calendar quarter (Apple's fiscal first quarter), representing a huge chunk of the 9 million smartwatches that were shipped worldwide during the three-month period. For the Apple Watch, this represented a 12% increase from the number of watches it shipped during the same quarter last year. The $2.6 billion in revenue generated by the Apple Watch from October through December, a quarterly record for the product, accounted for 80% of total smartwatch gross during the period.

According to Canalys, 11.9 million Apple Watches were shipped for all of last year, helped in part by lower entry level pricing for the Series 1 models. That figure means that the Apple Watch was the most popular intelligent timepiece last year as nearly half of all smartwatches shipped in 2016 came from Apple. Fitbit, which recently purchased Pebble, was second with a 17% share followed by Samsung's 15% slice of the smartwatch pie. This year, we expect to see a legit smartwatch with support for third party apps from Fitbit, and Samsung will continue to promote its two new models. Those are the Gear S3 Classic and Frontier.

One might consider this similar to how things played out with the iPad when Apple held a huge share of the tablet market for quite a while. Eventually, other manufacturers started grabbing share away from the company. But there is a big difference with the smartwatch. Apple invented the tablet market with the iPad, which allowed it to get a big lead over the competition. That is not the case with the Apple Watch and the smartwatch industry. And that might make what the Apple Watch has accomplished, more impressive.


But Apple is going to be facing more competition shortly when Android Wear 2.0 starts rolling out later this week. That should result in a flood of new Android powered wearables that were just waiting for the new build of Android Wear to be launched. And that starts this week with the release of the first two smartwatches to come out of the box with Android Wear 2.0 pre-installed out of the box. That would be the LG Watch Style, and the feature-rich LG Watch Sport.

source: Canalys via 9to5Mac

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49 Comments

1. ibend

Posts: 6747; Member since: Sep 30, 2014

but I've only seen 2-3 Apple watch since last year.. compared to dozens of android watch I've seen IRL.. probably that watch is popular on other side of this planet :-/

2. AlikMalix unregistered

A mind sees what it wants to see.

3. kiko007

Posts: 7520; Member since: Feb 17, 2016

You and I both know that ibendover is a fan of "alternative facts".....No point in dwelling on his worthless position. What I take away from these numbers is: A) So....Where are all the idiots who said this wouldn't sell because "Square faces are useless. Where muh round face watches" currently hiding? See these numbers? See how utterly idiotic discussing the shapes of watch faces is? See how awful being an emo hispter reggae lover can be? Feels bad man..... B) Android Wear 2.4 or whatever isn't gonna help the cause. Watches are "accessories" to the majority of people. Only nerds give a s**t about them as practical tools outside of fitness, meaning that the Aw will remain top of the hill for a while. Feels even worse, man..... Any opposing thoughts? Namely from the "Aw is a flop" crowd, they are always funny to listen to. Which casual excuses we gonna see this time? Or perhaps half-witted insults? That's definitely more their style.

9. Finalflash

Posts: 4063; Member since: Jul 23, 2013

That's cute and all but these aren't official numbers by Apple but analysts guessing. Apple hasn't even pretended to release watch numbers which really inspired confidence in the whole affair. Besides, the last quarters numbers were all BS. They had 14 weeks of sales instead of the standard 13 they have normally (they get an extra week every 3 years in the last quarter). In other words their sales went up 5% with 7% more time. So compared to last year, sales were flat or negative. Services numbers were bolstered by that as well as one time lawsuit settlements and same with "other" hardware like watch sales which supposedly (with a best case scenario guess) are expected to be 12% higher than last year with 7% more sales time.

14. kiko007

Posts: 7520; Member since: Feb 17, 2016

Just as I suspected.....generic excuses. Do me a favor, take your butthurt elsewhere please. I don't care how you rationalize conjectural theories, they hold no weight here.

16. Finalflash

Posts: 4063; Member since: Jul 23, 2013

"generic excuses" and "conjectural theories"..... are you high or just stupid? I used fairly specific numbers for the information that is available and the information that is not available I used the same information provided by Apple (you might not have noticed the numbers in my comment because your Rose Gold colored goggles blur them out). Secondly, read your own comment if you want to see an exemplification of "generic" and "conjecture". I don't know how iFans get more and more delusional every year but they never cease to amaze on that front.

19. kiko007

Posts: 7520; Member since: Feb 17, 2016

"are you high or just stupid?" As expected once more..... name calling. How very telling of you. "I used fairly specific numbers for the information that is available and the information that is not available I used the same information provided by Apple (you might not have noticed the numbers in my comment because your Rose Gold colored goggles blur them out)." This is gonna be easy. 1) Where are these "fairly specific numbers" coming from? 2) You contradicted yourself. If you have a factual argument, why the need for the ad hominem? Why not back your claim with ACTUAL EVIDENCE? 3) I'm not gonna beat around the bush here, why in God's name would I believe a word of what you say regarding anything Apple? You're a well-known Apple troll who spends the majority of his time lurking in Apple articles spreading misinformation. Forgive me for not taking ANYTHING you have to say seriously. "Secondly, read your own comment if you want to see an exemplification of "generic" and "conjecture". I don't know how iFans get more and more delusional every year but they never cease to amaze on that front." Great, more ad hominem, just what your already fledging argument needed. For the record, I neither own nor care to own an Apple Watch, or any other for that matter. They are all useless toys and a waste of time (pun intended) to me. I was just pointing out how seriously warped the general masses here seem to be regarding Apple products. Seriously, think logically for a moment. If their sales numbers and customer satisfaction wasn't a dead giveaway, Apple sells a lot of goods, to a lot people, in a lot of places, with a great deal of satisfied customers. Did you honestly think that wouldn't be the case here as well? You can't be that blinded by the green robot, can you?

39. sissy246

Posts: 7129; Member since: Mar 04, 2015

"As expected once more..... name calling. How very telling of you" Pot calling kettle black. You call people names all the time, we all do it at some point so stop acting like you don't. In your post above you call ibend a idiot, thats name calling. You know as well as everyone apple is not telling how many they have sold, so yes this is all a guessing game. That number could be lower and yes could be higher who know because Tim is not telling. Not saying the apple watch is bad but Samsung's gear 3 does offer a more and it is round like a watch should be.

30. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

You can only see whats their. For 2 years om sale i saw none. Then my part er and a coworker have ome. The coworker got it from our christmas gifts, thst we as owners buy. Since summer of last year ive seen maybe 5 in the wild. Considering the US is 350M people, there is no way to see all of them. Right. But considering Apple world marketshare based on wherebthey are sold, less than 3M people in thr US own one. So do thr math an explain how we qill see 3 in 350 people wearimg a Apple Watch. It doesnt mstyer how many people biy thrm. They all suck. But considering whst they cost, they are all overpriced solutions looking for a problem we dont have. I made use of my Gear 3 as it offers benefits the Apple Watch doesnt. Considering thr Gear S3 costed me $400 i sure plan to get my monies worth. So nice when inuse it i dont have to have my phone. Wont miss a call or text. Try that with the Apple Botch! Apple can put thwir logo on booboo and sell ot. Sells dont tell you the whole story. You keep celebrtong tbeor sales as they domt pass off any discounts to consumers. If retailers disnt drop rhe cost they paid to sell them, tbeyd be stuck with them. Aftwr all, explain how many of them are still selling the first model?

37. kiko007

Posts: 7520; Member since: Feb 17, 2016

Turn. Spell check. On.

31. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

We know your fruitflies only see what you want to see.

4. kiko007

Posts: 7520; Member since: Feb 17, 2016

Just going by your name, grammar, and general disposition, I can tell you aren't from a country in which novelties such as a smartwatch are common.

13. sgodsell

Posts: 7577; Member since: Mar 16, 2013

Apple had sales on their watches, as well as best buy, and others. Not to mention the drop in price for the Series 1 Apple watches. All these price drops will always help to boost sales. Oh, and if the Apple watch was selling so much, then why have all these sales? Hmmm. BTW this is the first year that I saw iPhone 7 sales, so soon after the launch of the new iPhone 7's. Also some carriers were offering free iPhone 7 on contracts. Plus starting December 17 Best buy had a promotion if you buy any iPhone on contract, then you can get an Apple watch for $49. Any idiot with half a brain could easily see with sales and promotions like these. Then Apple is definitely going to see more Apple watches go out the door.

17. kiko007

Posts: 7520; Member since: Feb 17, 2016

Thanks for the summary Sherlock. Now explain why CHEAPER smartwatches aren't selling well. I'll wait. And if what you say is true, wouldn't that make Android Wear DOA before any more products launch (looking at you LG)? Considering the current trend, NO ONE is buying Android smartwatches. No one. If the A Watch continues to be cheap, Google is screwed in this sector. That only reinforces my point; the AW is going to be the space eater, similar to how the IPod ate every MP3 players lunch back in the day. Apple already has over 60% market share with their product being more costly.

24. sgodsell

Posts: 7577; Member since: Mar 16, 2013

First of all during the holiday season they said around 6 million sold just during the last quarter alone. Verses 5 million Apple watches for the past 3 quarters. That really should be enough said right there. Plus if you could get an Apple watch for only $49, especially if someone was going to get an iPhone in the first place. Then naturally Apple is going to sell some more Apple watches. A number of people are still buying Android Wear watches. However there just haven't been as many sales for Android Wear watches. Especially with the latest Android Wear watches like the Polar M600, Nixon Mission, Q Marshal, Q Wander, 2nd Q Founder, Michael Kors 2 Android Wear watches, New Balance, Casio WSD_F20. All of these smart watches came out within the last 6 months. Even though Android Wear watches work with iPhones, they are missing out on a lot of the things you can get with an Android Wear watch connected to an Android smartphone.

25. sgodsell

Posts: 7577; Member since: Mar 16, 2013

With Android Wear 2.0 now iPhone users can now do a lot more than even an Apple watch user. For instance they can control home appliances directly on the watch. There is no need to go through a smartphone, and let the smartphone do all the communication. Now iPhone Android Wear users can install apps and watch faces directly using the watch. They will have access to a lot more health and fitness apps. They will even have access to a lot more games and other types of apps, that are not found on any Apple watch.

40. ctdog4748

Posts: 797; Member since: Mar 05, 2016

Umm, you do realize that even IFTTT has a dedicated Apple Watch app, don't you? Nah, I didn't think so. You don't even own a smart watch, so why let a little thing like facts get in the way of your position.

28. ibend

Posts: 6747; Member since: Sep 30, 2014

at least learn to read first sir.. I've write "dozens of android watch I've seen IRL.." and people around here is smart enough to get proper smartwatch, not a square toy watch

34. nctx77

Posts: 2540; Member since: Sep 03, 2013

Brush, you need to get out more. Either that or you live out in the middle of nowhere. I see Apple watches everywhere now. This is not like it was the first year of release. I barely saw them then. I was one of the few that seemed to have had one back then. Now, it's common. I live in a large metro area in the states.

35. nctx77

Posts: 2540; Member since: Sep 03, 2013

Bruh*

49. therealestmc

Posts: 679; Member since: Jul 23, 2012

I have seen a lot more Apple Watch than android ones by far.

5. djcody

Posts: 237; Member since: Apr 17, 2013

All I want is 30 days minimum battery life, then I will consider smart watch

11. Podrick

Posts: 1285; Member since: Aug 19, 2015

Same here.

12. maple_mak

Posts: 953; Member since: Dec 18, 2013

Withings Steel HR!

6. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

"Phonearena is proud to present that..."

7. Zylam

Posts: 1822; Member since: Oct 20, 2010

Google really needs to launch a home made watch. They should bring it into the Pixel line and make it affordable with a stunning design. Otherwise Apple is just going to run away with the smart watch market, just like they did with the tablet market. The iPad holds most of the market because of the fact that other than Samsung, no Oem bothers making tablets. I really want a snapdragon 820+ highend 8 inch stock Android tablet, I've wanted one for years, but nothing of that nature exists. You want an iPad, there's a new one every 1-2 years with insane specs. I'm not going to go anywhere near the toxic touchwiz ruined, non updated Android over priced junk for my tablet needs and if Google doesn't get serious about Android wear watches, the same situation is occur for smart watches.

32. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung watches dont use Touchwiz, they use Tizen dummy! Oh and thr Gear Manager is available for iOS. But you sont nees it as all Gear S models dont need a phone to work.

38. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

Except he was talking about tablets. We already know you're dumb but please try to hide it sometimes.

41. Zylam

Posts: 1822; Member since: Oct 20, 2010

Yup, couldn't have said it better myself. Techie is the biggest joke in phone arena's comments section, he's just a massive Samsung fanboy who twists every word possible. I don't even bother replying to him as he has no integrity. I few weeks ago when rumour has it that Samsung was dropping the 3.5mm, he started spouting all kinds of garbage of how Samsung was doing it for the "right reasons". Now that it has a 3.5 mm, he's going to flip his words. Until next year when Samsung does drop the 3.5 and he'll flip again. No integrity.

33. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Shows just how ignorant you are that you know nothing about thr product you hate so much.

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