Thanks to Verizon, Apple matched Samsung's sales even before the iPhone 8


Despite the unique situation that iOS fans found themselves in this year, having to wait on a third, and most intriguing iPhone later in the season, Apple's mobile OS saw gains in the three-month period that ended in August. Its market share growed in key markets like the US, China, Germany, or France. In the US in particular, Samsung and Apple got neck-and-neck, with 35.2% and 35.0% of sales for the period, respectively. The reason for Apple's faster growth was Verizon, where iPhones are hitting half of all phones sold on the largest US carrier now, says research firm Kantar.

When we add the runner-ups from LG, Motorola, HTC or ZTE, we can see why it's so hard for other brands, even ones like Sony, to pierce the American market, there's simply not much room left for maneuvering after Apple and Samsung take their cut. Apple also saw some unexpected growth in China, where the iPhone 7 Plus has been selling better than the iPhone 7 for the first time, and it grew in market share 4% year-on-year to become the third largest smartphone seller there, after Huawei, and the Oppo/Vivo maker BBK. 

The bright spot for Samsung was the UK, where aggressive promotions leading up to the iPhone 8 announcement saw its share grow to a three-year high. This iOS growth makes us eagerly awaiting the next report for the period ending November, when the iPhone 8 and X will have had a chance to make another market share splash across the board for Apple.

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9 Comments

1. Hallyu

Posts: 790; Member since: Jul 21, 2015

iPhoneArena is in full force again, this time trying to manipulate the real situation. Samsung is still taking over mobile market share, get your fact straight. Your misleading title is pure biased toward Apple.

4. STRANG3R

Posts: 234; Member since: Sep 24, 2015

Don't worry mate , they have only apple as their sole sponcer if they dont post this type of crap they won't get paid

5. seret6

Posts: 279; Member since: Aug 14, 2013

I agree with you Cheap sellouts editors run iphonearena

8. HansP

Posts: 542; Member since: Oct 16, 2011

Also funny that they're arguing aggressive marketing by Samsung as the only reason they're winning. There haven't been a single commercial break on a Sky Sports channel without an Apple commercial since the summer. I also read things like Danish news and they're using marketing loopholes in the Nordics to have highlighted "tech sections" dedicated to Apple marketing on big news sites.

2. Back_from_beyond

Posts: 1414; Member since: Sep 04, 2015

Kantar's data rarely represents the real world, that's the problem with using panel data.

3. piyath

Posts: 2445; Member since: Mar 23, 2012

iPhone is not going anywhere....lol These reports nicely portrays the rich vs poor demographics around the world. Even in USA there are poor people as well.

7. uncle_gadget

Posts: 1050; Member since: Sep 20, 2017

No it does not. Fact - People you call poor? if they didn't buy iPhone's, Apple would go out of business. Rich people are on 2% of the US population. Which means everyone else is poor including your racist self. Stop acting like you don't have sense. You claim Apple fans are the most educated? Then how come everyday you prove that to be untrue? It must really suck to be you.

6. Panzer

Posts: 282; Member since: May 13, 2016

Note 8 seems to be doing well in a saturated market. Even though Android users are to poor according to some afford it. Only well off people tattoo themselves for a free phone. https://www.gsmarena.com/samsung_galaxy_note8_market_share-news-27660.php

9. shm224

Posts: 288; Member since: Mar 19, 2015

Is "growed" a legit past of "grow"?

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